homerun
Well-Known Member
- Joined
- Oct 30, 2017
- Threads
- 9
- Messages
- 985
- Reaction score
- 1,192
- Location
- Fort Collins, Colorado
- Vehicle(s)
- 1996 XJ, 2004 Ford Ranger, 2013 Subaru Impreza, 1996 HD Springer Softtail, past jeep 1995 YJ
I have no doubt that Jeep thinks what they're doing is in their best interests. I'm not ascribing malice. I just think its a silly marketing ploy that doesn't curtail the risks they fear or reap the benefits they perceive. For example, which would be better, from a newsworthy standpoint: one new story a day for twenty days or twenty news stories all on the same day? Assuming the news is good, obviously the former, yet Jeep seems to be positioning the latter.
I get that Jeep wants all of its reviewers to be able to have access to the truck, so as to be friendly to the maximum number of media outlets; that there are logistical considerations that don't permit all potential reviewers to review at the same time; etc. I get it. I just think that's bad policy. Let KBB review it, then TFL, then Doug Demuro, or Edmunds or whoever. I don't think it moves the needle in any real way to do a simultaneous roll-out versus a slow drip.
So TFL gives you a bad review because they are mad KBB got to go first or worse they try and sue Jeep for letting KBB go first. Need to be able to look at things from a point of view other than your own.
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