Someone help me understand! Market adjustment?

[new to gladiator]

Any market adjustment on a gladiator should be to bring the price down, not the other way around.
last August I picked up a new ‘23 rubicon, sticker was $60K (yes I know, laughable) paid $40K plus tax.

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[professorkx]

LOL, in January, I paid $45k plus tax for a 2024 Rubicon with almost every option, and had them ship it home since we were on our annual winter trip. I paid cash and knew which unit I wanted before I went to the dealer by looking at dealer websites. Sold my 2014 JK when I returned home and started modifying my Gladiator.

market adjustment would have had me looking for the exit…or never showing up in the first place since I wasn’t really looking for a new Jeep. 32% off sticker changed my mind.

 

[Sandman 4x4]

When I see “market adjustment” adding any extra amount to the price? I walk away! That’s a very greedy dealership!

 

[PDXsarge]

Are these the guys selling it??

 

[Sweetums]

Market Adjustments are what dealers do to increase the price of highly desirable, rare, or high-demand vehicles. During COVID there was very low supply and demand went up because people didn't want to or couldn't take mass transit like trains and airplanes. Almost any new car had a significant markup and someone would be wiling to pay it.

This dealer is smoking something. Jeeps and Rams are simply not selling and there are incentives and rebates from the factory to try to get them to move. That's a "special" edition (not that special), so they are hoping some chump sees that and snatches it up thinking it will be a collectible car they can flip (it isn't).

You can see there's $3,000 in discounts on that same vehicle from the factory, so how could a truck justify both a $13,000 markup and $3,000 in incentives? The dealer is playing games.

 

[DirkG]

No, I called and that's the price they are asking. They have a few with a market adjustment adding thousands.

Apparently they took this Uber back to 2021 and are stuck there.

 

[mooreman21]

Probably a lift/rims/tires or something else that the dealer added. There might be a picture on their site of the addendum

 

[mooreman21]

my local dealer website looks like that for a couple of Ram 3500s, but it's obvious in the pictures that a work body bed was attached.
that particular Nighthawk doesn't have additional pics to justify any markup

 

[Sweetums]

my local dealer website looks like that for a couple of Ram 3500s, but it's obvious in the pictures that a work body bed was attached.
that particular Nighthawk doesn't have additional pics to justify any markup

Those upgrades would be listed as accessories, not as a market adjustment. There's also a photo right there in the screenshot showing a bone-stock truck.

 

[Pips_the_JT]

Extra dealer profit - 100% rip-off for you.

 

[Chasm]

Probably a lift/rims/tires or something else that the dealer added.

We have a local Ford dealer that does that on everything. Trucks get lifts, everything gets rims and vinyl stripes, then they all get marked up 5X what the mods cost.
I think they sell a lot to spoiled teenagers and not much else. They're mostly a joke to everyone else. Especially since the trucks don't get tires to match the lifts.

 

[RobTrachtman]

yea, most dealers shouldn't be marking up the Gladiator over sticker. Its just the wrong way to do business at this time.

 

[FloridaAussie]

Market adjustment is code for you're a sucker if you buy from these shmucks.

 

[Tom2020Glad]

These folks can do whatever the hell they want with the pricing. Only thing that matters is whether someone buys it or not.

I was watching a used 2020 JT for quite a while. The price came down to something more in our range.....and just when I was about to drive to see/drive it, they moved it to another dealer in another state and jacked the price up $5,600. In one day.

I called the original lot on it, and they said, "I guess you should have bought it the day before, because now it's in someone else's inventory and at their perceived cost." The salesman said they do this all the time.

They play all sorts of games to get the top dollar and have little to no regard for the people who actually make their business survive. They laugh when they rake someone.

Also - we live in a society where a lot of folks will pay whatever the asking price is and not even question a thing, because they're too lazy to even try and get a deal, or find the additional costs that could be removed.

When we were buying our JT, the finance guy tried selling us a "clear coat" package that was like $1,500. That's like the mechanic trying to sell the unsuspecting patron a radiator flush when all they want is an oil change.

My father was a car salesman for 30 years. I have seen honest folks, but a lot more dishonest folks.

 

[ShadowsPapa]

ANYTHING is worth what a seller and buyer agree it's worth.
If you don't like the price, walk away.
If you don't understand the price, learn.
if you want it, can afford it, and you don't have time to screw around like a lot of people do, buy it.

It truly is that simple

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