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Is it my imagination or are 2024's MSRP's reduced?

Redfour5

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I mean here is a Willy's 2024 for $52,235 MSRP. https://www.jeep.com/hostd/windowsticker/getWindowStickerPdf.do?vin=1C6HJTAG1RL100933

On the above 2024, note the "base price" of 37,895 on a Willy's whereas, the 2023 Willy's base on this one is 38,990. https://www.jeep.com/hostd/windowsticker/getWindowStickerPdf.do?vin=1C6HJTAG0PL556158 There is your first supportive piece of evidence...

Look at what you get on the 2024! They make it difficult to really compare with new and I'm betting, when you can order a 2024, you will NOT be able to "build" 23 anymore. Examples are new "packages" mixing different things together like the Cargo Group with Trail Rail System for 2095 or the "Convenience Group" for 2095... https://www.jeep.com/hostd/windowsticker/getWindowStickerPdf.do?vin=1C6HJTAG4RL104636 (loaded, but still under 60K Willy's. And the safety package is, I believe, the same price as 23, but you also get the automatic high beam headlight thing which is new I believe.

And then underpinning it all is the "real" rear locker as part of the base Willy's package along with a premium light package (LED), in conjunction with a 3.73 rear axle and NOT the wide Dana 44's which is the ONLY way it comes in earlier years. And then the eye candy of the big 12.3 screen on all of them and a few other goodies not available in previous years. The rear locker on the short Dana's and 3.73 ought to be interesting to hear what people have to say about that. I would have liked to have that as an option.

And another thing I am not seeing mentioned much is improved sound proofing. Supposedly they have done many of the things that are presently after market improvements, floor and doors, since it appears to really bug a lot of people... If they were going to do that, they should have just made headliners standard though.

So, using that base Willy's above (first link), it looks like you are getting more of the "core" true Jeep stuff...cheaper AND, I'm pretty sure the base items on like a Willy's are directly targeted against the competition particularly the rear "real" locker and the big screen. These distinguishe the JEEP and defines it differently from the competition that has been eating the Gladiator's lunch over the last year or more being less expensive. You want a mid size pick up with meh accessories that goes over speed bumps pretty well...or how about a Willy's with a real rear locker for under 50K (soft top) and with incentives even below 45K. THAT competes with a Colorado all day long... which doesn't have a "sun roof" built in or doors you can take off...

This is interesting if my observations are in the ball park. Of course I'm the guy who said IF Jeep had made the Renegade flat towable they would have sold at least a million more as you will find MOST Rvers looking for Toads have considered them before being told no... I sometimes wonder at Jeep's marketing people.

This is interesting.
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Aj58

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it depends on how you look at them.

With the packaging they’ve put together some of the prices have come down.

a mojave x is averaging around 70 and when I build a comparative usi my the tool it comes to around 74. It really depends on your optioning because the base msrps haven’t come down. But it sure feels like you get more for the price.
 

Shift Happens

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They changed what's included in packages so the price may be different but at least with the wranglers apples to apples I didn't see any difference, though it was hard to compare with the way they changed things.
 

ShadowsPapa

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The rear locker on the short Dana's and 3.73 ought to be interesting to hear what people have to say about that. I would have liked to have that as an option.
I wish my wife's JLU had LSD and not a locker. For our use, a locker is silly and would never get used, while LSD is a big thing for my use especially. Having the axles locked solidly together doesn't work when trying to make really tight turns on less than ideal surfaces.
I'd hope that you would have the option of LSD or locker.
A whole lot of folks here actually do great without lockers. For snow removal, the LSD and 4HA is perfect, a locker is worthless.
Those locker switches on my wife's JLU will look like brand new in 20 years from never being touched.
I buy LSD in everything i get if at all possible - I hope it remains an option.
They seem to be moving more toward off-road fans and away from "I need a small truck that can go off road" people.
 

HankB

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Yup, our 22 Sport S was just about 50, and the 52 k Willy’s probably has 5-6 k additional options on it. But, we also bought in the middle of the craziness.

HB
 

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aldo98229

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Check every feature carefully. There might be a catch somewhere.

This is Stellantis we are talking about. They would sell their mother for a buck if they could... ?

Good luck.
 

Bear Hunter

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I have a 2021 Willy's and it has the 3.73. I think that's what they have always come with... I wish it had the wider 4.10s. I do love that truck though... I would like to put 35s on but don't want to spend the money to regear.
 

KevinC

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This is interesting if my observations are in the ball park.
I understand you are retired and probably have a lot of time on your hands...but didn't you just by a Gladiator? Stop trying to over analyze everything and get out and enjoy your new Jeep.
 

aldo98229

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On 2024 JLs, Willys now includes standard rear locker and 4.10 gearing.

Jeep has actively been working to make Willys the sweet spot in the Wrangler lineup.

I don't know if the same changes apply to JT, but I don't see why not.
 

ShadowsPapa

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I understand you are retired and probably have a lot of time on your hands...but didn't you just by a Gladiator? Stop trying to over analyze everything and get out and enjoy your new Jeep.
Everything is 100% speculation until it's not - when it's proven by the final numbers set in stone.
Accessories and options have always been where auto makers have been able to play around and manipulate. They do a lot of studying for sweet spots. Sometimes stupid white collars get in the way and mess things up, but usually there's psychology and solid studies behind what they do. Options and accessories have always been the big money makers so manipulation of same to this day makes sense.

It seems to be a game on forums - getting out the crystal ball, trying to predict, trying to explain, guessing...........
And going by those build your own sites, especially the Jeep one? Jokes. The dealer order system rarely aligns with that site. Every time I built an Overland JT in 2022 the build your own Jeep site was thousands over what the dealer order system came up with. It was also incorrect about a couple option combos if I recall correctly.
So sitting trying to build different Jeeps, going off that web site - better off getting one of those phone app bingo games or house of fun games, or better yet - the Underdog sports app on your phone and doing something worthwhile.
 

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Redfour5

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I think you are over analyzing my post.
Undoubtedly... but you tapped into my own set of frustrations still not resolved...
 

Hootbro

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The dealer order system rarely aligns with that site.
The website builder is mostly garbage IMHO. One has to watch how they build a vehicle on it because if you add one package before another in many cases, it will drop the other one off the build but if you do the reverse, it will not drop it off the build.

Short of building out a order with the dealership as they input it, the best way is to use the order guide and just pay attention to the build code restrictions.
 

Aj58

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Here’s a pretty decent apples to apples.

23 Mojave $72,580

https://www.jeep.com/hostd/windowsticker/getWindowStickerPdf.do?vin=1C6JJTEG1PL589889


A 24 mojave X comes in around $70,130 which includes everything on the 23 sticker above plus what’s listed below.

Side air bags
Aux switches
Trail cam
Headliner
Wireless speaker
Full time transfer case
Steel bumpers


https://www.chrysler.com/hostd/windowsticker/getWindowStickerPdf.do?vin=1C6JJTEG4RL104583


Like others said, they got creative with the packages and cut a lot of the costs there. Not getting into if it’s worth it because that’s subjective.

Yes 23’s have higher discounts now but just comparing MSRPs to try and keep it apples to apples.
 

ShadowsPapa

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With those prices, they've totally knocked me out of the market in the future. I cringed at the 50-some K I paid for this one, no way I'm dropping an extra 15K on one next time.
It's like they are aiming totally at those who MUST HAVE! one - and have priced out the group who made the JT sell well in the first couple of years.
They won't be discounting the 24s like they are the 23s - pretty much bet on that.
And that means, this is likely the last JT I ever buy.
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