All about that Price - no trouble?

[5JeepsAz]

Jeep has raised interest with this fabulous JT and everyone is talking price. This is just trying to get it all together in one thread for today. Is there a 30K JT coming? Or a JT for 70K+....

Some ways to set the JT price:

Comparison vs market. JT is both a jeep and a truck. Nothing comes close. I think comparison is not how they will do it.

Existing Jeep customers. I don't know about this one. Do they care, after all they aren't losing customers.

New customers. They have a superior product. So to attract people they need incentives, such as a lower price or easier terms than the car the new person has.

Market pricing. What will we pay? The thing is worth what people will pay for it.

Production cost. So they make 100,000 thousand in the 2020 run. If they all sell the price goes up. If not, disounts at end of run.

Their cost. So they have invested in the new line and they must sell at a minimum price per unit to get back investment plus profit margin.

Other ways...

I'm just wondering how people think this price will be set. And from that maybe the latest price guestimates?

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[MF Comics]

Well, it's a niche vehicle who competes with Taco's, Colorado's and the dinosaur (Frontier)

Still, offers a two for one and while it won't be a serious hauler, has the proven off-road chops.

It'll sell, and sure it'll be around 60k for the overland, maybe 70's w/everything in a Rubi

Those who want it, will get it, and if you count the people who want manual, it's only real competitor is the Tacoma

Real question is how many will they sell by the first year, since it'll practically sell itself

 

[5JeepsAz]

Yes. the production limit. I wonder how the JLU roll out went. Any shut downs? That could really slow it down. I'm thinking the only way to get one is order. No way you could get your exact specs off a lot, they will be sold by the time you get there. The guy was right who posted that the problem will be the salesperson who sells your preorder to someone else before you pick it up. If no order, this could be an 18-24 month wait. That would suck.

 

[DMoney]

I am hoping the price difference from a JLU to JT will be the same as the difference between JL to JLU. If I remember right that is about 3.5k.
I don't think that's what the price will be, it's what I hope.
I don't think anyone has a clue yet until we get official hints or numbers from Fiat Chrysler.

 

[K enny]

I do not understand why they are holding back on announcing the price. They will sell and they know it, they have shown it and said when it will be available, more or less, but no price yet. I am afraid that it is because they are going to try to get every penny they can and then some. There will always be some that will pay whatever plus some just to have the newest toy for their "lifestyle" and I think that is the people they are aiming at. The stupid and the trendy with more money than sense. The problem with that is that they are going to price most of their customers out of the market and to their competitors.

 

[whatroads]

I'll be comparing the JT to the Ram prices. I currently have a 11 1500 QC 4x4 hemi w/ the heavy tow package. For a JT I want a Sport S hardtop with max tow and 4.10 gears. if the JT, I want, costs significantly more than a 19 QC Ram with the off road package, heavy tow group and rear locker I will go with the Ram

 

[JTRUBI]

I have a feeling the are holding back on pricing because you can’t order it yet. It also builds more anticipation for the truck. I have a good feeling this truck is going to be very close to JL pricing if not the same or even less. Remember they developed this along side the JL, so they more than likely spread r&d cost across both, thus eliminating the need for an excessive price for the truck.

FCA knows people will buys these, but they also don’t want to put a premium price on it that it causes people to turn to other vehicles in the segment. Remember Jeep isn’t looking at taking sales away from the Ram or the Wrangler to sell these, they will be looking at getting the Tacoma and Colorado customers that secretly wanted a wrangler but needed a pickup truck to come over.

I do not understand why they are holding back on announcing the price. They will sell and they know it, they have shown it and said when it will be available, more or less, but no price yet. I am afraid that it is because they are going to try to get every penny they can and then some. There will always be some that will pay whatever plus some just to have the newest toy for their "lifestyle" and I think that is the people they are aiming at. The stupid and the trendy with more money than sense. The problem with that is that they are going to price most of their customers out of the market and to their competitors.

 

[K enny]

I have a feeling the are holding back on pricing because you can’t order it yet. It also builds more anticipation for the truck. I have a good feeling this truck is going to be very close to JL pricing if not the same or even less. Remember they developed this along side the JL, so they more than likely spread r&d cost across both, thus eliminating the need for an excessive price for the truck

I really hope your good feeling is correct. Spreading the cost of development over 2 vehicles, maybe 3 if the rear end/rear frame is destined for the possible up coming Dakota too, and the price increase of the JL over the JK makes me hope it is.

 

[5JeepsAz]

https://www.autoguide.com/auto-news/2018/12/maintaining-brand-image-a-top-priority-for-jeep.html

 

[DMoney]

I'll be comparing the JT to the Ram prices. I currently have a 11 1500 QC 4x4 hemi w/ the heavy tow package. For a JT I want a Sport S hardtop with max tow and 4.10 gears. if the JT, I want, costs significantly more than a 19 QC Ram with the off road package, heavy tow group and rear locker I will go with the Ram

I'm doing the same, my dad has a 2018 Ram and I borrow it to tow my trailer and I love it. If a Gladiator sport with max tow package is more than Ram 1500 tradesman 3.6 v6, e locker, tow package, and off-road 4x4 package ($40,775) then I'm buying the Ram. I would like to get into off-road jeeping and do more than my mediocre 4x4s have, I have almost bought a JLU but decided before I do something new I should be in a place where I can do the stuff I already like to do which means I need a truck that can tow my trailer, The JT would be the perfect compromise, but I'm not made of money so whether I get a ram or JT is dependent on price.

 

[Ian cj10]

yep if its more than a ram ill go the ram & ill get a hemi

 

[MOPAR Boy]

Admit it guys, if they ever manage to actually pull-off that oil burner in the Gladiator scenario, many, many of us diesel "have-to-have" customers will gladly pay whatever the hell top dollar selling price, plus a hefty second sticker, that FCA demands, and then some, to be the first ones on the block with a diesel Gladiator. We will open our wallets wide to happily celebrate that our diesel Mall Crawler will have finally arrived! It's only been a 20+ year wait, and we are armed to the teeth with cash to gladly pay anything FCA requires!

 

[DMoney]

yep if its more than a ram ill go the ram & ill get a hemi

Please excuse my stupid question but do they sell many half-ton trucks in Australia like the Ram 1500?

 

[Ian cj10]

Please excuse my stupid question but do they sell many half-ton trucks in Australia like the Ram 1500?

no not really but they are increasing in popularity both ram & chev now have factory backed conversions so the price is becoming much more affordable i can now get a new ram for $80 000 they were well over a hundred until this year

 

[Carnut12]

If it costs more then the JL then it is over priced, after the initial followers buy discounts will come quickly. A JL comes close to Raptor pricing, who would buy this over a Raptor or Ram?

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