aj8544
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So 4th quarter 2019 sales figures were just published this morning. Jeep sold 16,663 Gladiators in q4, bringing the total to 40,047 for 2019.
Wondering if most think that is successful or not?
Here are my (mostly uneducated) thoughts:
I expected higher q4 numbers for a few reasons. Color availability of gobi, gator and hydro blue, as well as seeing dealer discounts on Rubicons of up to $6500 locally, and robust inventories on lots in general.
Q3 sales were very similar- just over 16k. If this trend holds it would mean full yearly sales of 65k or so. I have to believe that is well below Jeeps expectations for the Gladiator. For some perspective 52k wranglers were sold q4.
So what does everyone think- is the Gladiator selling as or better than expected- or is this starting to look like a flop?
PRESS RELEASE
FCA US Reports Fourth-quarter and Full-year 2019 Sales
Topping the year were the successful launches of the redesigned Ram Heavy Duty pickup trucks and the Jeep Gladiator. The Gladiator finished 2019 with 40,047 vehicle sales following its May debut.
U.S. sales for the fourth quarter were 542,519 vehicles, down 2 percent, while sales for the year were down 1 percent at 2,203,663 vehicles. Retail sales were 419,273 vehicles for the quarter. Fleet accounted for 22.7 percent of total sales.
The Ram brand led the portfolio with record-setting sales of 190,655 for the quarter and 703,023 vehicles for the year – an 18 percent increase over 2018. It was the highest level of sales since Ram became a standalone brand in 2009.
Jeep Wrangler, which notched a variety of records throughout the year, reported its highest fourth quarter with sales of 52,012 vehicles. Grand Cherokee reported a full-year record with sales of 242,969 vehicles.
Dodge also bucked the trend in passenger cars by turning in one of its strongest years as the Charger notched record sales of 25,829 vehicles for the quarter and 96,935 vehicles for the year. Dodge muscle cars Charger and Challenger combined sales in the second half were a record 84,216 vehicles.
“Our dealers did an outstanding job in 2019, not only with meeting consumer demand, but also handling the introduction of the redesigned Ram Heavy Duty and new Jeep Gladiator,” said Reid Bigland, Head of U.S. Sales. “We have read the expectations that sales may slow a bit in 2020. However, we believe there is still plenty of demand in the market and we are ready for a new year.”
Wondering if most think that is successful or not?
Here are my (mostly uneducated) thoughts:
I expected higher q4 numbers for a few reasons. Color availability of gobi, gator and hydro blue, as well as seeing dealer discounts on Rubicons of up to $6500 locally, and robust inventories on lots in general.
Q3 sales were very similar- just over 16k. If this trend holds it would mean full yearly sales of 65k or so. I have to believe that is well below Jeeps expectations for the Gladiator. For some perspective 52k wranglers were sold q4.
So what does everyone think- is the Gladiator selling as or better than expected- or is this starting to look like a flop?
PRESS RELEASE
FCA US Reports Fourth-quarter and Full-year 2019 Sales
- Ram brand reports record fourth-quarter and full-year sales
- Jeep® Wrangler achieves record fourth-quarter sales of more than 52,012 vehicles
- Jeep Grand Cherokee notches record full-year sales of 242,969 vehicles
- Dodge Charger reports record fourth-quarter and full-year sales
Topping the year were the successful launches of the redesigned Ram Heavy Duty pickup trucks and the Jeep Gladiator. The Gladiator finished 2019 with 40,047 vehicle sales following its May debut.
U.S. sales for the fourth quarter were 542,519 vehicles, down 2 percent, while sales for the year were down 1 percent at 2,203,663 vehicles. Retail sales were 419,273 vehicles for the quarter. Fleet accounted for 22.7 percent of total sales.
The Ram brand led the portfolio with record-setting sales of 190,655 for the quarter and 703,023 vehicles for the year – an 18 percent increase over 2018. It was the highest level of sales since Ram became a standalone brand in 2009.
Jeep Wrangler, which notched a variety of records throughout the year, reported its highest fourth quarter with sales of 52,012 vehicles. Grand Cherokee reported a full-year record with sales of 242,969 vehicles.
Dodge also bucked the trend in passenger cars by turning in one of its strongest years as the Charger notched record sales of 25,829 vehicles for the quarter and 96,935 vehicles for the year. Dodge muscle cars Charger and Challenger combined sales in the second half were a record 84,216 vehicles.
“Our dealers did an outstanding job in 2019, not only with meeting consumer demand, but also handling the introduction of the redesigned Ram Heavy Duty and new Jeep Gladiator,” said Reid Bigland, Head of U.S. Sales. “We have read the expectations that sales may slow a bit in 2020. However, we believe there is still plenty of demand in the market and we are ready for a new year.”
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