Jeep Gladiator 2025 Sales Results (FCA / Stellantis Brands Sales Report)

[Bandit’s Lair]

Wonder what they looked like during Covid when everyone was buying Jeeps for the end of the world. I’m not mad about that. I think mine was a Covid project Jeep.

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[MPMB]

Actually, this is a very impressive report. It shows that the economy is doing well and people are still willing to buy old products. Chrysler, Dodge, Ram, and Jeep didn't have anything new to offer customers. 2027 and 2028 will be more promising as new vehicles come to market.

Mmm... not so much.

They, as usual, buried the lede:

For the full 2025 calendar year, the company reports total sales of 1,260,344 vehicles, a decrease of 3% year over year.

The right-pricing of the JT helped that model sales. We all said it was stupid Jeep jacked the price up with minimal improvements over the past couple of years. I spec'd my '21 JTR in '23 and it came out to $63k+ and I'm like, "C'mon, Jeep."

I'd like to see what % of sales were actual private buyers vs. fleet/rentals/business buyers.

 

[biodiesel]

Mmm... not so much.

They, as usual, buried the lede:

Yes, but the increase in Q3 and Q4 sales is reflective of the strong economy that we saw in Q3. The U.S. economy grew at a 4.3% rate in Q3, which is an increase from 3.8% in Q2. I think Stellantis is going into 2026 with a promising outlook.

 

[DirkG]

When sales numbers are released online, people often make quick assumptions. As consumers, we can take a more focused approach to interpreting these figures.

• Market Trends: Indicates popular models may not be assumed to be available. And if so, colors or trims may be limited. Plus demand drives future resale value.
• Pricing: The Gladiator's previous high price shows that discounts can drive sales.
• Production: Low volumes may signal supply chain issues (especially during COVID) or production challenges (e.g., Bronco).

For the most part, these positive Gladiator numbers are good for the health of the vehicle and the brand.

 

[Stan H]

FCA US Fourth-quarter Total Sales Increase 4% Year Over Year; Reports Full-year 2025 US Sales Results

• Second consecutive quarter of total sales increases in 2025
• December total sales increase 4% year over year
• Jeep® posts its best December retail sales in three years and delivers year-over-year total sales growth in the U.S., based on full calendar-year results
• Ram brand retail sales increase 17% for calendar year; reveals 1500 SRT TRX and Power Wagon Jan. 1
• Dodge Durango has best total sales year since 2005, up 37% year over year
• Chrysler minivan total sales are up 32% Q4 2025 compared to Q4 2024
• Company investment of $13 billion over four years to launch five new products plus 19 additional product actions powers long-term growth strategy

January 5, 2026 , Auburn Hills, Mich. - FCA US LLC reports sales of 332,321 vehicles in the fourth quarter, the second consecutive quarter in 2025 of sales increases in the U.S. Overall, total fourth-quarter U.S. sales increased 4% versus the same period in 2024. In December 2025, the company sold 121,170 total vehicles, growing 4% compared to the same month the prior year.

“With consecutive quarterly sales increases and market share growth, it’s clear that we are taking the right steps to reset our business in the U.S.,” said Jeff Kommor, head of U.S. retail sales. “There is still work to do, but we made progress this year with a diversified powertrain lineup, highlighted by the return of the HEMI® to the Ram 1500, the all-new Jeep® Cherokee hybrid and the all-electric Jeep Recon. We ended 2025 on a high note and will keep that momentum in 2026 with five new models entering the showrooms now: Jeep Cherokee, Recon, refreshed Grand Wagoneer and Grand Cherokee and the Dodge Charger SIXPACK.”

In October, the company announced a $13 billion investment over four years in the U.S. This largest single investment in its 100-year history will expand U.S. production by 50% with five new vehicle launches and 19 product actions, adding more than 5,000 new direct jobs at plants in Illinois, Ohio, Michigan and Indiana.

For the full 2025 calendar year, the company reports total sales of 1,260,344 vehicles, a decrease of 3% year over year.

Sales Highlights

Jeep:

• Wrangler has its best December retail sales since 2021, helping propel Q4 2025 sales up 3% over Q4 2024
• Grand Cherokee has its best December retail sales since 2021 and is up 2% in December 2025 versus 2024
• Gladiator Q4 total sales are up 93% year over year
• Wagoneer sees 67% increase in total sales Q4 2025 over Q4 2024
• Better equipped and better priced, Jeep SUVs deliver features customers want most, strategically placing the right Jeep content where it matters in the lineup
• Accelerated momentum with four new launches in four months, part of a $3.2 billion investment that introduced the 2026 Cherokee turbo hybrid, refreshed Grand Cherokee and Grand Wagoneer and the all‑electric Recon
• New 2026 Cherokee, Grand Wagoneer and Grand Cherokee began shipping to dealerships

Ram:

• Best December for total sales since 2021, up 6% year over year
• 1500 total sales are up 23% in Q4 versus the same period in 2024
• Year-over-year retail sales improve across all nameplates: light duty 27%; heavy duty 7%, chassis cab 11% and ProMaster 9%
• 1500 HEMI V-8 eTorque and Ram 2500 Heavy Duty named finalists for North American Truck of the Year
• On Jan. 1, the brand revealed the return of 1500 SRT TRX with the 6.2-liter supercharged HEMI V-8 and the first Power Wagon with the 6.7-liter Cummins High-Output (HO) turbo diesel

Dodge:

• Durango has best quarter of 2025 with retail sales increase of 34% over Q3 2025 and total sales up 114% compared to Q4 2024
• Charger SIXPACK production began at the Windsor (Canada) Assembly Plant in December
• Charger SIXPACK named the TopGear.com vehicle of the year in the U.S., Detroit News 2025 Vehicle of the Year while the multi-energy lineup wins the 2026 Detroit Free Press Car of the Year
• Charger SIXPACK also named a finalist for the North American Car of the Year awards

Chrysler:

• Minivan retail sales increase 12% in the second half of 2025 versus the first half
• Chrysler brand retail sales show four months of consecutive growth
• In 2025, the brand celebrated a century of being at the forefront of automotive innovation, redefining mobility through iconic design, engineering breakthroughs and unwavering commitment to customers

FIAT:

• 500e has 18% increase in total sales year over year
• 500e is named the 2026 Urban Green Car of the Year, the third consecutive year receiving the award from the Green Car Journal
• Announced Topolino will be available in the U.S. in 2026, the company’s first U.S. entrant into the growing micromobility segment

Alfa Romeo:

• Debuts 2026 Tonale and 33 Stradale at the Los Angeles Auto Show

twice as many people bought a gladiator because they got a deal or got sick of their Tacomas
A really telling stat would be How many of each brand was traded in om a new one.

 

[Specifically Vague]

I happily contributed to the 4th quarter Gladitor numbers. The markdowns and rebates put the price of a new one in the same range as used Gladiators. First time ever purchasing a new vehicle.

 

[Beer Money]

Just throwing in my 2 cents. I bought a 2025 Gladiator Mojave X in April of last year.

I had it for a month..then got rid of it. It was wandering all over the road then I got the death wobble. The vehicle had 1200 miles on it when I ditched it.

I'm lucky because I bought it in Virginia. Paid 48k for it. Traded it in and got 50k. I got all my taxes back and cashed in the extended warranty I bought and only lost $50 on that.

I really want another Gladiator. But I'm gonna wait until they put a hemi in it and I can get another deal close to what I paid for last one.

I'm a Jeep guy my whole life

 

[ShadowsPapa]

Just throwing in my 2 cents. I bought a 2025 Gladiator Mojave X in April of last year.

I had it for a month..then got rid of it. It was wandering all over the road then I got the death wobble. The vehicle had 1200 miles on it when I ditched it.

I'm lucky because I bought it in Virginia. Paid 48k for it. Traded it in and got 50k. I got all my taxes back and cashed in the extended warranty I bought and only lost $50 on that.

I really want another Gladiator. But I'm gonna wait until they put a hemi in it and I can get another deal close to what I paid for last one.

I'm a Jeep guy my whole life

That ain't gonna happen. 48K for a JT that has an MSRP well into the 60s? Even with all of my discounts, under FWP and so on, it was over 50.

Why didn't you have it fixed if it "wandered" maybe your first Jeep? They don't wander unless there's a problem.

I see you have it at 3 different numbers 47 in one post, 48 in another and then you financed 49K

 

[DanW]

Just throwing in my 2 cents. I bought a 2025 Gladiator Mojave X in April of last year.

I had it for a month..then got rid of it. It was wandering all over the road then I got the death wobble. The vehicle had 1200 miles on it when I ditched it.

I'm lucky because I bought it in Virginia. Paid 48k for it. Traded it in and got 50k. I got all my taxes back and cashed in the extended warranty I bought and only lost $50 on that.

I really want another Gladiator. But I'm gonna wait until they put a hemi in it and I can get another deal close to what I paid for last one.

I'm a Jeep guy my whole life

When (if) they come out, good luck finding a Hemi Gladiator for anywhere near $50k. Post up here if you do and we´ll all go grab one.

 

[Beer Money]

That ain't gonna happen. 48K for a JT that has an MSRP well into the 60s? Even with all of my discounts, under FWP and so on, it was over 50.

Why didn't you have it fixed if it "wandered" maybe your first Jeep? They don't wander unless there's a problem.

I see you have it at 3 different numbers 47 in one post, 48 in another and then you financed 49K

Yes it was 47,XXX (48) and I financed 49 with a few small add ons

Go do a nationwide search. There are a few within a few hundred miles of my area right now Listed at 50,51 so not out of realm to get one under 50 last year...

I did take it to dealer...they said "nothing wrong"

I was aware the wandering could be an issue with these. I was looking st steering stabilizers when I got the death wobble..then decided to dump it while I could get my money back

I have a few rare sports cars so I know the value of vehicles. I knew I had a listed window to dump it and break even at worst.

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