Wrangler Has Priority Over Gladiator

[BAT]

Well that is the good thing about variety. Those who want just a jeep can have one and someone who like me wants a jeep but needs a truck bed can get the gladiator to take care of all my needs.

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[CerOf]

I saw at least 5+ different JT’s each day last week while in CO Springs.

Back home in TX I see a lot of gladiators.

Wranglers definitely outnumber the JT. Always will.

 

[Agyoung35]

The dealers i my area had 0 wranglers available and only one Jtr but I had my pick of maybe 7-8 sports which since I wanted a maxtow worked for me. On the other hand there were also no Tacoma’s at a dozen Toyota dealers in the Tampa Bay Area. Here people like the gladiator, they just only want the rubicon or overland since it’s the nicer model.

 

[KurtP]

Interesting. I found this little gem at the bottom of the article from Motor1.com, written by Chris Okula on August 1, 2021 :

"Flagship products like the Jeep Wrangler are given priority of the scarce supply while more niche products like the Gladiator suffer. This doesn’t mean you won’t be able to find a new Gladiator on a dealer lot. Jeep will resume production when they need to build more Gladiators for customers once the current stock is depleted. Until then, Jeep will build what it can with the limited microchip supply."
Source: The Detroit News

makes sense. at the rate the gladiator is selling, i dont expect it to survive more than one body style.

 

[balucipher]

Wranglers also have fleet buyers in the form of rental car companies that buy them by the truckload so makes sense Jeep wants to get those out the door asap

 

[Donkey Fluffer]

makes sense. at the rate the gladiator is selling, i dont expect it to survive more than one body style.

Jim Morrison, one of the Jeep VP's, said during the new Compass and Xtreme Recon reveal that the Gladiator sold over 30,000 units in the 2nd quarter alone.

 

[TheGrendel]

makes sense. at the rate the gladiator is selling, i dont expect it to survive more than one body style.

early on they were not doing well. i think they have really picked up lately though. but, still no where near what the Wrangler specifically the 4 door does.

 

[Blue Ridge]

My experience mirrors @ShadowsPapa 's. Maybe it's because I live in the mountains, but I have one of 4 Gladiators I'm aware of in town and you'll see Wranglers of every trim level and configuration on a daily drive. There's a Wrangler at pretty much every intersection you're stopped at. Now lots are JKs, and they've been out for so much longer than Gladiators that it's not really fair to count those if comparing sales. But I still see far more JLs than Gladiators. Heck, far more 2 door JLs, even. But this is a town with lots of service roads and unpaved areas and we get snow and ice in the winter, so that surely plays a part. Interesting that others see more Gladiators in their area.

 

[KurtP]

Jim Morrison, one of the Jeep VP's, said during the new Compass and Xtreme Recon reveal that the Gladiator sold over 30,000 units in the 2nd quarter alone.

which is probably still less than half of what the tacoma did.

 

[yoda13]

which is probably still less than half of what the tacoma did.

That’s true, but Jeep said they planned on selling 75,000 a year. They are going to beat that. They are selling as well as the Ranger, which is coming out with the next generation. The Gladiator shares so many parts with the Wrangler that it doesn’t have to sell nearly as much to be a quality business decision to make it. Just going to the store a bit ago, I saw 7 different JTs, not counting mine. However, I live in pickup crazy East Texas. The Gladiator was a no brainer for me, I got rid of my toy, my Rubicon, and my F150, which was my daily because I need a truck, and got my JT. That in turn allowed me to buy an 11 year old car to commute in that gets 35+ mpg for my 135 mile commute. It’s pretty much a dream come true for me

 

[ShadowsPapa]

My experience mirrors @ShadowsPapa 's. Maybe it's because I live in the mountains, but I have one of 4 Gladiators I'm aware of in town and you'll see Wranglers of every trim level and configuration on a daily drive. There's a Wrangler at pretty much every intersection you're stopped at. Now lots are JKs, and they've been out for so much longer than Gladiators that it's not really fair to count those if comparing sales. But I still see far more JLs than Gladiators. Heck, far more 2 door JLs, even. But this is a town with lots of service roads and unpaved areas and we get snow and ice in the winter, so that surely plays a part. Interesting that others see more Gladiators in their area.

There's a great way to put it! Pull up to any intersection in our area, there WILL be Jeeps there - and the majority - Wrangler type Jeeps.

 

[River2016]

In Charlotte Nc there are more JLs than I can count. They are everywhere. I see a JT here and there but I see as many wranglers as I do Honda Civics.

 

[ShadowsPapa]

........... However, I live in pickup crazy East Texas. The Gladiator was a no brainer for me, I got rid of my toy, my Rubicon, and my F150, which was my daily because I need a truck, and got my JT. That in turn allowed me to buy an 11 year old car to commute in that gets 35+ mpg for my 135 mile commute. It’s pretty much a dream come true for me

I live in "pickup crazy Iowa" - but it's all about work trucks, full-size trucks. Few smaller trucks here. They are expected to haul tractors, huge racks of hay bales, combine heads - and through the fields. They are expected to haul 2,000 pounds and tow 7,000 pounds with great ease and get the crap beat out of them in the fields and at work sites. You don't see mid-sized trucks used by any businesses here. It's all about the 1500 or larger.
The JT will never be common here - it's farm and construction territory. Try pulling the job trailers around that these guys use here with a JT.......
Even the young women in this state love the full-size pickup because that's likely what daddy had. Go to a grocery store and see a woman getting in with a gallon of milk and a bag of groceries. That F250 4x4 over there, a 20-something woman drove it to town for shopping.

 

[foo.c]

How many you see on the road doesn't come into this. It's economics.

 

[Blade1668]

Location Location ? here in N AL. I see a lot more Wrangler's than JT's but Wrangler's have been being sold since 96. So a lot more of them not a lot of the older Wrangler's now but JK's, JKU's, JL's and JLU's not likely for them to not build the bread winner over the lower sales market vehicle. The dealership I drive past only has a few JL's and JT's available, they probably sold a hundred plus JT's last year and double that in JL's /JLU's or more. There is 6 dealership's or so near me selling the crap out of all of them last year. So the market was flooded and dropped the markup profits. The Wrangler has a higher profit margin I'd bet, less metal in building cost.

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