Bronco truck is DEAD

[Dryfly24]

As a diehard Mopar guy, I look at any Ford failure as a good thing

I have no brand loyalty to anything. Brand loyalty is stupid IMO.

I do however have a loyalty to my country, so I don’t see the failure of any American company as a good thing.

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[ACAD_Cowboy]

So then... Ford as a transnational conglomerate who see the US as merely their largest market, that's just fine?

So-called foreign manufacturers probably make more vehicles in the US than the so-called domestics do.

 

[Dryfly24]

So then... Ford as a transnational conglomerate who see the US as merely their largest market, that's just fine?

So-called foreign manufacturers probably make more vehicles in the US than the so-called domestics do.

Not sure if that was directed at me, but I’ll answer as though it was.

I’ll start with the second part of your post by saying I agree. Foreign manufacturers probably make just as many or more. I don’t know because I never looked at the numbers.

Regardless, it’s a moot point for the purposes of this discussion because as I said I have no brand loyalty. My family drove Toyota’s almost exclusively before I bought my present Jeep. Toyota probably is more American made than the Jeep is. That has nothing to do with what I was talking about when I said I was loyal to my country.

My remark about not being happy with an American company failing does have to do with the fact that it IS an American company with American workers, bringing revenue to America. So why should I be happy if they fail?

As for the first part of your comment, I don’t know how to answer that because I dont know what your point is?

What’s just fine? That they see the us as their largest market? What does that have to do with anything? Not trying to be a smart ass. I’m genuinely confused as to what you mean?

 

[ACAD_Cowboy]

Honestly I'm mostly poking fun at the concept of buying american products from american companies in this eta of global trade etc. Buying an F150 that was made in Canada or Mexico, assembled from globally sourced parts and designed to meet a wide range of local requirements is a far cry from supporting rust belt towns.

You just happened to be the one that said it.

We could go further on this but it's hot as balls in NYC today and I've got hours more work.

 

[Dryfly24]

Honestly I'm mostly poking fun at the concept of buying american products from american companies in this eta of global trade etc. Buying an F150 that was made in Canada or Mexico, assembled from globally sourced parts and designed to meet a wide range of local requirements is a far cry from supporting rust belt towns.

You just happened to be the one that said it.

We could go further on this but it's hot as balls in NYC today and I've got hours more work.

You read something into what I said that I never said. Again, my post had nothing to do with “buying American“.

It was about the fact that he said he was happy about Ford failing. I said I don’t like to see any American company fail.

I never said anything about buying American. I’ve been buying mostly Toyota’s for most of my adult life. Being a loyal American doesn’t equate with only buying American. It’s a global economy as you said. Still doesn’t make me happy to see an American company fail.

 

[AZCooWhip]

This coming a former all Ford owner .....some of the comments over there are good for a real chuckle.

Some posters clearly have never been in a Jeep Let alone ever ridden in one.

 

[HeisenbergFX4]

I would love Jeep to steal some ideas off the Bronco as I have spent quite a bit of time with one.

The frameless doors are quite a bit lighter and storing them in the back is great.

And for the love of God the side mirrors mounted to the windshield frame please Jeep.

 

[ThatStinging_Jeep]

yeah if ford copied jeep yet again i think lots of people would be upset in a way,the bronco already copied some things from jeeps already,it would be pretty damn blatant if they made a truck

 

[ShadowsPapa]

Ford family owns 2% of Ford, otherwise most of the company is owned thusly -

Vanguard Group Inc.
Vanguard Group owns 313.6 million shares of Ford, representing 7.9% of total shares outstanding, according to the company's 13F filing for the period ending March 31, 2020.11 The company is primarily a mutual fund and ETF management company with about $6.2 trillion in global assets under management (AUM).12 The Vanguard S&P 500 ETF (VOO) is one of the company's largest exchange-traded funds (ETFs) with about $154 billion in AUM. Ford comprises 0.09% of VOO's holdings.13

BlackRock Inc.
BlackRock owns 245.1 million shares of Ford, representing 6.2% of total shares outstanding, according to the company's 13F filing for the period ending March 31, 2020.11 The company is primarily a mutual fund and ETF management company with approximately $6.47 trillion in AUM.14 The iShares Core S&P 500 ETF (IVV) is among one of BlackRock's largest ETFs with approximately $203 billion in AUM. Ford comprises 0.10% of IVV's holdings.15

Newport Trust Co.
Newport Trust owns 183.4 million shares of Ford, representing 4.6% of total shares outstanding, according to the company's 13F filing for the period ending March 31, 2020.11 Newport Trust, owned by Newport Group Inc., is a private company that provides trustee and independent fiduciary services to leading U.S. companies and institutions, including 25% of the corporations in the Fortune 500.16 17 The total value of the company's portfolio is $24.3 billion. Ford is among Newport Trust's top 10 holdings, currently comprising about 3.6% of the portfolio's total value, as of March 31, 2020.18

They are multi-national for sure, but still largely American held even if not in private "American" hands.

I prefer to not see any company fail where Americans are employed - even if that company isn't based in the USA. The employees are our fellow citizens.

I've owned Chevy trucks, Ford trucks, Jeep trucks (this is my second, my first was a Comanche) and if I were to have bought a truck other than this JT - I was strongly looking at Ram. I'll buy what I see as best for ME and MY needs at the TIME I need the truck or am shopping.

What the heck has that got to do with the Bronco or a Bronco-based truck? Nothing at all.

 

[ShadowsPapa]

........

And for the love of God the side mirrors mounted to the windshield frame please Jeep.

Did you see the time and engineering and money it took for Ford to get the mirrors figured out there? The only reason Ford did that was because people complained about the Jeep door mounted mirrors. Otherwise Ford had some real fits putting the mirrors there. The article said it was a nightmare getting it figure out right. So that tells me if it wasn't for Ford seeing the Jeep people complain about the mirrors, Bronco mirrors would be on the Bronco doors - they just wanted to one-up Jeep and satisfy what they saw as a major complaint about Jeep.

 

[NachoRuby]

Did you see the time and engineering and money it took for Ford to get the mirrors figured out there? The only reason Ford did that was because people complained about the Jeep door mounted mirrors. Otherwise Ford had some real fits putting the mirrors there. The article said it was a nightmare getting it figure out right. So that tells me if it wasn't for Ford seeing the Jeep people complain about the mirrors, Bronco mirrors would be on the Bronco doors - they just wanted to one-up Jeep and satisfy what they saw as a major complaint about Jeep.

I think we'd have windshield mounted mirrors too, if our windhsields didn't fold down. That adds an extra layer of engineering, especially for models with power mirrors. My trail mirrors are windshield mounted, but it'd be hard to do with a permanently affixed power mirror and a folding windshield.

 

[Dryfly24]

Does it really bother some people if one company “copies“ another? That’s what competition is all about and if the end user - us - gets a superior product out of it then we all win. That’s why I don’t get brand loyalty, fan boys, etc. who gives a shit? If we get better trucks and cars in the end I’m all for it no matter who makes it.

 

[ShadowsPapa]

The article also mentioned the mirrors had to work for towing, various drivers and seat positions and clear the doors when wide open, among other things.

 

[ACAD_Cowboy]

My old CJ had the mirror mount to the windshield hinge; glass up or glass down, mirror in same spot. Doors, no doors, half doors, tube doors... mirror in same spot.

Jeep... read the runes carved in the stones, you've done that before: do it again.

And no it wouldn't be copying Ford.

So circling back, Ford isn't failing because they have declined to build a varient they never commited to. Ford isn't exactly as American as ads would have us believe and it's really just a symptom of the modern way of doing business. @Dryfly24 you didn't really say or do anything to set this off. We're good.

Oh and the bronco truck is dead incase anyone was wondering.

 

[DaveNH]

Did you see the time and engineering and money it took for Ford to get the mirrors figured out there? The only reason Ford did that was because people complained about the Jeep door mounted mirrors. Otherwise Ford had some real fits putting the mirrors there. The article said it was a nightmare getting it figure out right. So that tells me if it wasn't for Ford seeing the Jeep people complain about the mirrors, Bronco mirrors would be on the Bronco doors - they just wanted to one-up Jeep and satisfy what they saw as a major complaint about Jeep.

And people are still complaining about a whistling sound from the mirrors at higher speeds.

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