What’s your price Point?

[misanthrope]

This is an historic, directional decision for Jeep. If they price it high for that class of people, it's the roaring twenties all over again. If they have entry level, then it lasted for a hundred years like diamonds. Debeers all over again.

I agree. But we're all at odds as to how much is too much? Where is that fine line between profit margin and volume? If you can control the flow of diamonds, like oil, then you can stoke demand. The rest is Eco 101.

Sponsored

 

[jayd33]

But why market it? Those folks buy what they want and don't need mass marketing. This thing almost went Superbowl. This thing is known by everyone I've talked to remotely connected. Even diamonds have an entry level price.

By ‘those folks’ are you referring to household incomes > $130k? If so, that’s precisely why they market it, to reach an audience that typically doesn’t look at trucks or Jeep. You need the Superbowl exposure to get the notice of folks who’s mailboxes are full of ads from bmw on their upcoming x7, audi on their q8, updated gle from mercedes.

 

[5JeepsAz]

By ‘those folks’ are you referring to household incomes > $130k? If so, that’s precisely why they market it, to reach an audience that typically doesn’t look at trucks or Jeep. You need the Superbowl exposure to get the notice of folks who’s mailboxes are full of ads from bmw on their upcoming x7, audi on their q8, updated gle from mercedes.

Them, us, it isn't marketed to the masses, rather, not priced for the masses in yours.

In mine, it's marketed at the sport level to more, and at the higher level trims to the disposable income crowd.

That being said, it makes no sense to me to have a high entry level price point. I hear, it is being said only 75,000 per year ish.

Where some cut out the entry level crowd, I'm convinced there aren't 250,000 buyers.

 

[5JeepsAz]

, standard front air dam, lighter-weight 258 engine, and low-drag brakes; J-10 was also lowered, and all models were given power steering. Production was now around 10,000, with Ward’s reporting total U.S. sales of 5,562. The full truck series was less popular than CJ-based Scrambler alone, with one third the sales of Wagoneer, and under one fifth of CJ; it did, however, beat Toyota Land Cruiser, IH Scout, and the Mitsubishi pickup. That said, in the same year, GM sold nearly half a million full-size pickups, Ford sold 408,000 light F-series pickups, and even perennial underdog Dodge sold over 82,000 of their D-series.

https://www.allpar.com/trucks/jeep/gladiator.html

 

[5JeepsAz]

I agree. But we're all at odds as to how much is too much? Where is that fine line between profit margin and volume? If you can control the flow of diamonds, like oil, then you can stoke demand. The rest is Eco 101.

Agree. Over there, look. It's called Image. Jeep ain't Hummer, Mercedes, caddy. It's already a lifestyle brand. The line up now has a truck. Who gives a shit. MSRP JT Sport $32,770. My final offer. Lol.

 

[IWantAJeepGladiator]

I think we are forgetting that there are many other opinions of this vehicle. Its really only a certain crowd that stays in the know about this vehicle. The "car guys" and "car gals". That crowd I dont think makes up a large enough group for Jeep to successfully overprice the JT. There are plenty of people that have preconceived notions of poor reliability and "its a wrangler with a bed slapped onto it". Some even go as far as calling it ugly. And then there are the people that are just looking at the numbers. Great, but not enough to push it over the edge and make one not consider price. I agree with previous opinions that there isnt a huge group of people looking to buy it, relatively speaking, and that the idea of cannibalizing sales has been blown out of proportion.

 

[Etoimos]

Okey dokey, we'll go point by point:

-Approximately 250,000 people did pay a premium for a Wrangler last year alone, and many of them well into the mid- to high $50ks, without the JT's "capabilities". There a many, many "better" SUVs out there for what the 90%+ use a Wrangler for, for less money, yet the Wrangler sells well.

I'll have to do some research on the sales of each trim level, but I think the mass majority of Wrangler sales were of the Sport S and Sahara trims. And those mostly fall in the $40k range (not county taxes and fees since those very by location). I did get a Sahara up to just over $51k building it as a "fancy, high tech" SUV (but not blindly checking all the options just to max it out). If my assumptions are correct, that means the Wrangler did pretty well when it was priced to be competitive with the other brands. I could also go out on a limb and say the reason there numbers were so high, was that the base Wrangler starts out ~$7k less than a 4Runner. That entry level price plays a major factor in total sales. People come in for that low number and then spend considerably more on the vehicle they actually buy. So if Jeep makes the base JT price too high, they will just not get people coming in to look at it.

-JT/JL cross shopping will absolutely be a problem if they are similarly priced. The capabilities of which I was referring were the everyday ones: hauling and towing, not crawling. I live on Long Island, and I can speculate with a reasonable degree of certainty that the hoards of Wranglers I pass never see any terrain more challenging than the beach. To have an open bed and superior towing anywhere on the eastern coastal areas, where around 36% of the American population lives, is definitely an increase in capability over any off road chops.

To a degree, cross shopping will be a problem. Just like it is between the Wrangler and Cherokees. Those are both SUVs and in the same price ranges. But they have different markets in mind. The JL and JT also have different markets in mind. One is the SUV market and the other is the truck market. Your east coast analogy kind of makes the argument against the crazy expensive JT. 36% of the population does not need (or want?) the off road chops, but instead need payload and towing. At the full truck price, I think most of those people will buy the full size truck and get more of both for the same or less money.

-The JT is "more": heavy duty Fox suspension and extended frame for the 5' bed, 400w power inverter, and far superior towing and hauling to name the obvious ones.

Sorry if my point did not come across correctly. I was not talking about the cost of materials, though I don't think those are as much as a factor as some people believe they are. My point was that to the consumer, the JT is not necessarily "more" vehicle than the JL, and certainly not more vehicle than an F-150 in those categories.

I'll also add that towing and hauling are not really an increased cost product, but a by-product of the design for those systems. We can buy a full sized truck with better towing and hauling for less than a JL or JT,

-Probably not a combined $6500 on the diesel/auto combo, but I never said it would be. Simply that an auto would most likely be required. Like the situation with the 2.0 on the JL: $1000 for the engine+$2000 for the required auto. $4000+ minimum for the diesel combo, when it finally arrives.

We never actually disagreed on this point, but you seem to have thought that we did.

-I know the JT will make an excellent DD, and if I get one that's what it will be. But that's because that's what it will have to be for me. I can't have a $60k toy. Many, many people can and do, though. Look at some of the vehicles listed on profiles on this and other forums for confirmation.

Above you said that the Gladiator was not marketed as a DD and that you were their target market (I think it was you that posted that a few pages back. My slow ass internet makes it to painful to go back and look right now). Now you say it would have to be your DD because you can't afford a $60k toy (neither can I for the record). So I'm not really sure where to go with this line of thought. I think for someone to have a $60k toy (not a $30k toy they have put $30k in to over the years), their household income would need to be in the $300k range. That puts them in, what, the upper 10% of US families? So there is not many, many people out there doing that. These forums are heavily skewed in the toy direction.

-At roughly 75-90k units sold per year, it will be pretty rare/exclusive. Demand will be high, and supply will be kept intentionally low (per FCA brass). This equation has only one outcome: high price

I've not seen FCA state that they will intentionally keep supply low. I have seen them say they expect demand to be low and that the truck will be expensive due to this and the amount of gear they are putting into it.

-I think you were being glib with your last point, "lol" and all. There is a price point at which any item becomes undesirable. At $100k the "Gladiator or nothing" crowd would have to opt for nothing or, more reasonably, leave the crowd.

A little glib, but not in a mean way. I felt that your or NOTHING comment was in that same manor, so I replied in kind. I actually don't care one way or the other which one of is right, but I do like a good debate grounded in well thought out opinions. :D

Very few JL buyers need the capabilities of the Wrangler, let alone the Rubi. Yet here they are, selling a quarter of a million units a year, at a price that many people consider "inflated" and "out of touch" with the public. The JT will sell well: it's awesome. Awesomeness comes at a price. The "competition" is not awesome, in my humble opinion: the Bison does nothing for me, the idea of a Ranger Raptor reminds me of the Focus RS: great in concept, but at the end of the day, it's a Focus, the Frontier is old and the Taco is a Taco (talk about fanboys...).

But they are not selling a quarter million Rubis, they are selling 200k units of the lower trim levels (a guesstimate). And those are not inflated and out of touch with the public and competition. Awesomeness is in the eye of the beholder, and the fanboys of those other vehicles will say that the TJ is not awesome. My point here is that the JT is not some out of this world new vehicle. It's a different version of something that has been out there for years. We personally think it is awesome, but we are almost all Jeep enthusiasts here.

Gotta market a new, mass produced vehicle (kind of?). I will absolutely grant that peeps in AZ have a greater interest in this Jeep, but NO ONE that I know knows anything about the JT, and that includes most dealers I've spoken with (O.K., they know a little). The Super Bowl thing kinda makes a point I hadn't even thought of: The JL was marketed during the game last year. The JT ad never made it to the game, or TV at all.
The diamond analogy is a good one: those who know the 3 Cs pay top dollar for quality. Those who don't get jobbed for glass.

This kind of makes our point, no one knows about the JT, yet some are speculating that people are going to drop $60k-$70k on a truck they have never heard of.

I think we are forgetting that there are many other opinions of this vehicle. Its really only a certain crowd that stays in the know about this vehicle. The "car guys" and "car gals". That crowd I dont think makes up a large enough group for Jeep to successfully overprice the JT. There are plenty of people that have preconceived notions of poor reliability and "its a wrangler with a bed slapped onto it". Some even go as far as calling it ugly. And then there are the people that are just looking at the numbers. Great, but not enough to push it over the edge and make one not consider price. I agree with previous opinions that there isnt a huge group of people looking to buy it, relatively speaking, and that the idea of cannibalizing sales has been blown out of proportion.

Lots of good point in there.

 

[Dryfly24]

I'll have to do some research on the sales of each trim level, but I think the mass majority of Wrangler sales were of the Sport S and Sahara trims. And those mostly fall in the $40k range (not county taxes and fees since those very by location). I did get a Sahara up to just over $51k building it as a "fancy, high tech" SUV (but not blindly checking all the options just to max it out). If my assumptions are correct, that means the Wrangler did pretty well when it was priced to be competitive with the other brands. I could also go out on a limb and say the reason there numbers were so high, was that the base Wrangler starts out ~$7k less than a 4Runner. That entry level price plays a major factor in total sales. People come in for that low number and then spend considerably more on the vehicle they actually buy. So if Jeep makes the base JT price too high, they will just not get people coming in to look at it.



To a degree, cross shopping will be a problem. Just like it is between the Wrangler and Cherokees. Those are both SUVs and in the same price ranges. But they have different markets in mind. The JL and JT also have different markets in mind. One is the SUV market and the other is the truck market. Your east coast analogy kind of makes the argument against the crazy expensive JT. 36% of the population does not need (or want?) the off road chops, but instead need payload and towing. At the full truck price, I think most of those people will buy the full size truck and get more of both for the same or less money.



Sorry if my point did not come across correctly. I was not talking about the cost of materials, though I don't think those are as much as a factor as some people believe they are. My point was that to the consumer, the JT is not necessarily "more" vehicle than the JL, and certainly not more vehicle than an F-150 in those categories.

I'll also add that towing and hauling are not really an increased cost product, but a by-product of the design for those systems. We can buy a full sized truck with better towing and hauling for less than a JL or JT,



We never actually disagreed on this point, but you seem to have thought that we did.



Above you said that the Gladiator was not marketed as a DD and that you were their target market (I think it was you that posted that a few pages back. My slow ass internet makes it to painful to go back and look right now). Now you say it would have to be your DD because you can't afford a $60k toy (neither can I for the record). So I'm not really sure where to go with this line of thought. I think for someone to have a $60k toy (not a $30k toy they have put $30k in to over the years), their household income would need to be in the $300k range. That puts them in, what, the upper 10% of US families? So there is not many, many people out there doing that. These forums are heavily skewed in the toy direction.



I've not seen FCA state that they will intentionally keep supply low. I have seen them say they expect demand to be low and that the truck will be expensive due to this and the amount of gear they are putting into it.



A little glib, but not in a mean way. I felt that your or NOTHING comment was in that same manor, so I replied in kind. I actually don't care one way or the other which one of is right, but I do like a good debate grounded in well thought out opinions. :D



But they are not selling a quarter million Rubis, they are selling 200k units of the lower trim levels (a guesstimate). And those are not inflated and out of touch with the public and competition. Awesomeness is in the eye of the beholder, and the fanboys of those other vehicles will say that the TJ is not awesome. My point here is that the JT is not some out of this world new vehicle. It's a different version of something that has been out there for years. We personally think it is awesome, but we are almost all Jeep enthusiasts here.



This kind of makes our point, no one knows about the JT, yet some are speculating that people are going to drop $60k-$70k on a truck they have never heard of.




Lots of good point in there.

I frequent a rather large outdoor community forum mostly visited by hunters, fisherman, etc. out of curiosity I posted a thread to gauge interest in the Gladiator among the members. This was one of the responses:

A young lad is walking beside the road and a 4x4 pulls up alongside and the fellow tells the lad to get in, the lad says "no way" and hurredly walks off. The vehicle idles along beside him and the driver leans out and insists that the lad gets in the vehicle, and once again the lad says "no way" and walks even faster. The driver gets a bit closer and says to the lad " what will it take for you to to get in the vehicle with me...would you like some sweets and twenty dollars", the lad stops and says "you bought the ƒucking Jeep Dad...you bloody well drive it?" “Popular joke here”

Just in case it goes over anyone’s head, the point is that not everyone is as enamoured with this truck as we are. This is a Jeep enthusiast site. Not everyone is a Jeep enthusiast. Some folks here are basing a lot on their skewed opinion that everyone loves Jeeps. The reality is that among many, Jeep’s have a reputation as unreliable. Whether true or not is not the point but the opinion is out there. I know because I am one of those folks and know a ton of people who are of like mind.

Why am I even considering buying it? Good question. As I stated in another thread, I really like the truck so I’m willing to roll the dice. But if further on down the road, I start having problems with this thing, it will get traded in so fast it’ll make your head spin.

Bottom line: they can’t price it at any level they want assuming people will just be willing to throw their money at them to get one. Maybe the folks who frequent Jeep sites will, but that’s not the case for most. If they want to be competitive, they have to price it competively.

That’s my opinion and you know what that’s worth...

 

[Etoimos]

Just in case it goes over anyone’s head, the point is that not everyone is as enamoured with this truck as we are. This is a Jeep enthusiast site. Not everyone is a Jeep enthusiast. Some folks here are basing a lot on their skewed opinion that everyone loves Jeeps. The reality is that among many, Jeep’s have a reputation as unreliable. Whether true or not is not the point but the opinion is out there. I know because I am one of those folks and know a ton of people who are of like mind.

Why am I even considering buying it? Good question. As I stated in another thread, I really like the truck so I’m willing to roll the dice. But if further on down the road, I start having problems with this thing, it will get traded in so fast it’ll make your head spin.

Bottom line: they can’t price it at any level they want assuming people will just be willing to throw their money at them to get one. Maybe the folks who frequent Jeep sites will, but that’s not the case for most. If they want to be competitive, they have to price it competively.

That’s my opinion and you know what that’s worth...

That is my line of thought as well. The average truck consumer is not going to care if it is a Jeep. Being a Jeep could very well be a bad thing to many (though I think the newer Jeeps are pretty well made and do not suffer more issues than other trucks if you leave them stock... but that does not happen a whole lot in the Jeep world). Hell, Jeep is not even in the consumer "truck wars" like the other big brands.

I also think the only people that will throw their money at it are Jeep enthusiasts that also need a truck. Just straight up Jeep people will mostly stick with the Wrangler.

 

[misanthrope]

O.K., Imma simplify my stance, as I feel everything has gotten muddied:

"Marchionne said the Jeep pickup will be "expensive; intentionally so" because it is designed as a lifestyle truck that is likely to generate annual sales below 100,000 units. "I'm a natural buyer for that pickup truck, by the way," Marchionne said, adding the Jeep pickup won't compete with the midsize Ford Ranger or the Chevrolet Colorado on price, and won't be in dealerships until mid-2019." https://www.autonews.com/article/20...-be-net-cash-positive-by-june-marchionne-says

This was from just over a year ago, at the end of the design process while mules were well into testing. Though Marchionne has since passed, I'm basing my estimates on his words, the feedback I've gotten from local (albeit LI, NY s.o.b. sales men) and my elementary knowledge of economics. I don't expect anyone to just throw money at the JT. I just think Jeep values this vehicle differently than a lot of us here do. I've been on the JLWrangler forum for well over a year, from pre-price to gouging to 8% under invoice. Many, many voiced complaints regarding the price of the JL: $30k+ for entry level was deemed unrealistic, and $55k+ at the top end insulting. I agreed, to some extent, but I also see Jeep's side: there is no direct competitor. They have sold over 250k of these to date, most to people who don't "need" a Wrangler's capability, and could have done what they do in a less expensive vehicle that has a better reliability rep. People around here drive Wranglers because they are 4-door convertible SUVs, and they carry an adventurous cache. People around here drive M5s because they can afford them, and they want others to know that they can afford them, not because they will ever drive them to their capabilities.

I feel that with the JT, Jeep will have the same approach. I feel that the JT can do more for the average individual than the JL can, with perhaps its only shortfalls being rock crawling and interior cargo (which, in truth, is not a small shortcoming). I also feel that Jeep won't price the JT and the JL at the same point. This seems to be a sticking point with many, and I've outlined those reasons a bunch of times. It simply can't be less expensive, again, due to the additional kit that's built in. So, to address my assumptions (please do not make some corny "assumptions" cliche. We can't function on a daily basis without employing thousands of assumptions), Jeep would have to market and sell the JT under the following parameters: 1. It is a lower volume vehicle than the JL, with definitely less demand; 2. It has greater "real world" (read as non-crawling, non-modding, which includes 90%+ of current Jeep owners) capability; 3. The initial market for the JL was underestimated, resulting in several mid year price increases and underproduction for the first half year; 4. To avoid intra-Jeep competition, the JT will be priced significantly (read as 10-20%) higher than the JL; JLs and JTs have no direct competitors outside of Jeep.

Again, these are my opinions. I don't really have a dog in this hunt, as I don't really care what anyone else buys. I know that I'm more than likely getting a Wrangler, primarily because I don't feel I can justify the added (perceived) cost of a Gladiator. If the JT comes in anywhere near the JL, I will have a hard time deciding between the 2, but those are the only 2 vehicles I am considering. I have never considered a mid-sized truck until the JT was announced, and I am not cross shopping it with any other car maker's offering.
If any of my theories (which is all that they are), posts or replies have come off as hostile, they were never meant that way (especially the "NOTHING" in a prior post, which was directed to no one in particular and was meant to emphasize those who are "all in").
Even when trying to simplify, I ramble on...take it for what it's worth, or leave it, but I was pretty spot-on after the JL launch and since then (I did predict everything about the Moab...except the name, which seems to be the biggest problem people have with that trim).

 

[5JeepsAz]

O.K., Imma simplify my stance, as I feel everything has gotten muddied:

"Marchionne said the Jeep pickup will be "expensive; intentionally so" because it is designed as a lifestyle truck that is likely to generate annual sales below 100,000 units. "I'm a natural buyer for that pickup truck, by the way," Marchionne said, adding the Jeep pickup won't compete with the midsize Ford Ranger or the Chevrolet Colorado on price, and won't be in dealerships until mid-2019." https://www.autonews.com/article/20...-be-net-cash-positive-by-june-marchionne-says

This was from just over a year ago, at the end of the design process while mules were well into testing. Though Marchionne has since passed, I'm basing my estimates on his words, the feedback I've gotten from local (albeit LI, NY s.o.b. sales men) and my elementary knowledge of economics. I don't expect anyone to just throw money at the JT. I just think Jeep values this vehicle differently than a lot of us here do. I've been on the JLWrangler forum for well over a year, from pre-price to gouging to 8% under invoice. Many, many voiced complaints regarding the price of the JL: $30k+ for entry level was deemed unrealistic, and $55k+ at the top end insulting. I agreed, to some extent, but I also see Jeep's side: there is no direct competitor. They have sold over 250k of these to date, most to people who don't "need" a Wrangler's capability, and could have done what they do in a less expensive vehicle that has a better reliability rep. People around here drive Wranglers because they are 4-door convertible SUVs, and they carry an adventurous cache. People around here drive M5s because they can afford them, and they want others to know that they can afford them, not because they will ever drive them to their capabilities.

I feel that with the JT, Jeep will have the same approach. I feel that the JT can do more for the average individual than the JL can, with perhaps its only shortfalls being rock crawling and interior cargo (which, in truth, is not a small shortcoming). I also feel that Jeep won't price the JT and the JL at the same point. This seems to be a sticking point with many, and I've outlined those reasons a bunch of times. It simply can't be less expensive, again, due to the additional kit that's built in. So, to address my assumptions (please do not make some corny "assumptions" cliche. We can't function on a daily basis without employing thousands of assumptions), Jeep would have to market and sell the JT under the following parameters: 1. It is a lower volume vehicle than the JL, with definitely less demand; 2. It has greater "real world" (read as non-crawling, non-modding, which includes 90%+ of current Jeep owners) capability; 3. The initial market for the JL was underestimated, resulting in several mid year price increases and underproduction for the first half year; 4. To avoid intra-Jeep competition, the JT will be priced significantly (read as 10-20%) higher than the JL; JLs and JTs have no direct competitors outside of Jeep.

Again, these are my opinions. I don't really have a dog in this hunt, as I don't really care what anyone else buys. I know that I'm more than likely getting a Wrangler, primarily because I don't feel I can justify the added (perceived) cost of a Gladiator. If the JT comes in anywhere near the JL, I will have a hard time deciding between the 2, but those are the only 2 vehicles I am considering. I have never considered a mid-sized truck until the JT was announced, and I am not cross shopping it with any other car maker's offering.
If any of my theories (which is all that they are), posts or replies have come off as hostile, they were never meant that way (especially the "NOTHING" in a prior post, which was directed to no one in particular and was meant to emphasize those who are "all in").
Even when trying to simplify, I ramble on...take it for what it's worth, or leave it, but I was pretty spot-on after the JL launch and since then (I did predict everything about the Moab...except the name, which seems to be the biggest problem people have with that trim).

Great stuff. The only thing missing is a 2door rant! Where my view differs it's partly because I don't want to believe, and because of an honest difference that this JT cannot and will not be the flagship product in the Jeep lineup.

 

[misanthrope]

Great stuff. The only thing missing is a 2door rant! Where my view differs it's partly because I don't want to believe, and because of an honest difference that this JT cannot and will not be the flagship product in the Jeep lineup.

I know! The "flagship" concept really has me stumped. It's the one bit of logic I can't get around, even though the JL is right there already (base prices are only around $2k apart). Is it a temporary enough situation that they let it slide? First, the Grand Cherokee is due for an update/up-price, and second, the Grand Wagoneer is coming, so while it's only possible that the GC will regain its throne as the highest base-priced Jeep, it is a certainty that the Wagoneer/Grand Wagoneer will take that title when it launches (2021? 2023? 2100..?)

 

[lrtexasman]

Meanwhile Ford ramps up production on the Ranger due to strong demand and an additional 300,000 interested buyers based off their research. Figuring Ford sales close to 1 million F150s a year, you'd hope Jeep follows their lead with pricing. I am sure Jeep is aware their projected sales totals will remain in the 50k to 75k range if they overprice the JT. The steering lock issue on the JL is extremely worriesome and needs to be corrected ASAP. I'd rather not go off the side of a cliff on my drive home from Colorado. Additionally, dropping $1500 every time some crook rips my taillights off the truck is a correctable design issue as well. With that said, a 2019 SIlverado LT/RST Z71 can be had for 35k or 37k with leather. So yeah, I wont be paying more than 38k for a JT Sport S with auto and hardtop, and I wont be waiting past March 1st, for pricing and June delivery.

And FCA better be watching the 2021 Bronco. Cause they may not be the only topless game in town anymore.

https://www.jlwranglerforums.com/fo...ering-feels-like-it-has-play-and-drifts.3691/

https://www.jlwranglerforums.com/forum/threads/stolen-tail-light.22093/

https://www.cars.com/vehicledetail/detail/750644934/overview/
https://www.cars.com/vehicledetail/detail/753110004/overview/

 

[5JeepsAz]

I know! The "flagship" concept really has me stumped. It's the one bit of logic I can't get around, even though the JL is right there already (base prices are only around $2k apart). Is it a temporary enough situation that they let it slide? First, the Grand Cherokee is due for an update/up-price, and second, the Grand Wagoneer is coming, so while it's only possible that the GC will regain its throne as the highest base-priced Jeep, it is a certainty that the Wagoneer/Grand Wagoneer will take that title when it launches (2021? 2023? 2100..?)

I get that Grand Cherokee .will. get a price increase. irrelevant. it is flagship and has always the highest price. My opinion.

Also, I view with interest the current pricing structure and number of different products avails within one line. Take wrangler, it has about ten variants, golden eagle etc. Look at the tight band though. All of the adds, trim levels, fall into tight pricing ranges, often hundreds not thousands of dollars distinguishing. It's tiny compared to base price!

Except at higher trims...

So, JT will fit somewhere.

Not at the top.

My thoughts. No offense meamt.

 

[misanthrope]

I get that Grand Cherokee .will. get a price increase.irrelevant. it is flagship and has the highest price. My opinion.

Also, I view with interest the current pricing structure and number of different products avails within one line. Take wrangler, it has about ten variants, golden eagle etc. Look at the tight band though. All of the adds, trim levels, fall into tight pricing ranges, often hundreds not thousands of dollars distinguishing. It's tiny compared to base price!

Except at higher trims...

So, JT will fit somewhere.

Not at the top.

My thoughts. No offense meamt.

Sorry. The "I know!" was in enthusiastic agreement with you, not that I already knew that.

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