GWS Gladiator, and Wrangler sales. Looks like it may be a rough road ahead.

[WilldWilly]

Rough road for Jeep — especially Gladiator — as sales hit the skids | The Blade (toledoblade.com)

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[Uparms]

"""I think it’s a fifty-fifty proposition as to whether the Gladiator will have a 2026 model,” said Ivan Drury, the director of insights for Edmunds Inc.

Sales of Wranglers and Gladiators for the first half of 2024 are down. In June, the last month for which sales figures are available, Jeep sold only 13,134 Wranglers and 3,542 Gladiators. Both numbers are the lowest June sales figures in the last six years""".

 

[SoK66]

Take a look at the list prices and you'll find the problem. Does that take a genius "turnaround specialist" at the top of the organization to figure out?

 

[BlackRuby23]

They jacked up prices way beyond the rate of inflation and what their customers could afford, then the CEO and top brass bloviated on and on to the financial media and Wall St. about "protecting margins." How'd that work out, suckas?

When you look at the msrp on all of these new rigs, they are completely divorced from the economic realities of their customer base. Even though I got over 26% off my Rubicon, it was STILL extremely expensive IMO. The only reason I bought it was because of the massive discount.

It's not just Jeeps, either. Ram pickups are experiencing major lot rot. They need to hack $40,000 off of some of those models to get back to sanity. This brand screwed themselves six ways to Sunday and now they're in a ringer.

 

[Minty JL]

Pricing themselves out of the market......doesn't take a degree in business to figure it out.

What was once affordable to the middle class is no longer.

 

[BlackRuby23]

Pricing themselves out of the market......doesn't take a degree in business to figure it out.

What was once affordable to the middle class is no longer.

It's like that failing restaurant that decides to raise prices to make up for lost customers. Even the most dimwitted person understands where that strategy is going to take them.....

 

[yoda13]

It’s all about pricing. Stellantis has priced Jeep right into the ground.

 

[Minty JL]

It's like that failing restaurant that decides to raise prices to make up for lost customers. Even the most dimwitted person understands where that strategy is going to take them.....

Bingo

 

[BlackRuby23]

It’s all about pricing. Stellantis has priced Jeep right into the ground.

I particularly liked this quote:

“The heart of Jeep, the Wrangler, got way more expensive just as it got its first real competition in a long time,” said Sam Abuelsamid, a transportation and mobility analyst with Guidehouse Insights, a global consulting firm that focuses on the automobile industry. "

Nothing like self injury right before a fight. Great strategy.

 

[yoda13]

I particularly liked this quote:

“The heart of Jeep, the Wrangler, got way more expensive just as it got its first real competition in a long time,” said Sam Abuelsamid, a transportation and mobility analyst with Guidehouse Insights, a global consulting firm that focuses on the automobile industry. "

Nothing like self injury right before a fight. Great strategy.

The best

 

[Firebird]

Stellantis has been a horrible ownership group for the brand

 

[BourbonRunner]

Stellantis has been a horrible ownership group for the brand

No kidding. Its almost like they looked at the DaimlerChrysler mashup and said "Hold my beer."

 

[Scott0700]

Was at the Ford dealer looking at trucks. They had a two door Bronco on the showroom floor. It’s a great looking vehicle and extremely comfortable. Jeep should be worried. So much better for the money.

 

[WilldWilly]

They jacked up prices way beyond the rate of inflation and what their customers could afford, then the CEO and top brass bloviated on and on to the financial media and Wall St. about "protecting margins." How'd that work out, suckas?

When you look at the msrp on all of these new rigs, they are completely divorced from the economic realities of their customer base. Even though I got over 26% off my Rubicon, it was STILL extremely expensive IMO. The only reason I bought it was because of the massive discount.

It's not just Jeeps, either. Ram pickups are experiencing major lot rot. They need to hack $40,000 off of some of those models to get back to sanity. This brand screwed themselves six ways to Sunday and now they're in a ringer.

Truth
I purchased a 2020 Silverado. It was 40k. I purchased a 2024 Silverado almost identical, and it was 55k. I took it back after removing the rocks in my head, and bought a used Gladiator.

 

[Gvsukids]

Was at the Ford dealer looking at trucks. They had a two door Bronco on the showroom floor. It’s a great looking vehicle and extremely comfortable. Jeep should be worried. So much better for the money.

But is it a truck?

Wrangler engineers went to Ford to build the new Bronco.

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