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Jeep® Brand Expands Badge of Honor Mobile App With All-new Trails
The expanded program includes an array of new trails, including Northwest OHV Park in Texas, Tread Lightly! Four Wheel Drive Way in Florida and Bearwallow in West Virginia, for a total of 56 trails nationwide that includes the renowned Rubicon Trail in California, Hell’s Revenge in Moab, Utah, and Imogene Pass in Colorado.
“We created the Badge of Honor program as a fun way to interact with our loyal off-road Jeep enthusiasts, allowing them to do what they love most and earn unique trail badges for their vehicles,” said Jim Morrison, Head of Jeep Brand – FCA North America. “The program has really taken off and we often see Jeep vehicles with many different badges that represent conquered trails around the country. With continued program interest, we’ve expanded the Badge of Honor mobile app with many new features our customers will enjoy.”
New and enhanced features include:
- Industry-exclusive Badge of Honor mobile app expands with a host of new trails, increased user functionality and even more features
- Badge of Honor program created in 2013 to allow off-road enthusiasts to conquer trails and earn unique trail badges for their Jeep® vehicles
- Jeep owners can download the app, complete trails and request badges easier than ever before
- Users can create a profile that allows them to share their vehicle information, post pictures of their Jeep vehicles in action on Badge of Honor trails and view an all-new trail leaderboard
- Owners can leave trail reviews and tips for other owners directly in the app
- Points can be earned for photo uploads, trail check-ins and reviews
The expanded program includes an array of new trails, including Northwest OHV Park in Texas, Tread Lightly! Four Wheel Drive Way in Florida and Bearwallow in West Virginia, for a total of 56 trails nationwide that includes the renowned Rubicon Trail in California, Hell’s Revenge in Moab, Utah, and Imogene Pass in Colorado.
“We created the Badge of Honor program as a fun way to interact with our loyal off-road Jeep enthusiasts, allowing them to do what they love most and earn unique trail badges for their vehicles,” said Jim Morrison, Head of Jeep Brand – FCA North America. “The program has really taken off and we often see Jeep vehicles with many different badges that represent conquered trails around the country. With continued program interest, we’ve expanded the Badge of Honor mobile app with many new features our customers will enjoy.”
New and enhanced features include:
- Seven new trails
- Trail check-in and physical badge requests
- Locating Badge of Honor trails, directions, detailed trail information and highlights, as well as trail difficulty ratings
- Ability to upload and share photos from various trail adventures with other fans in the Jeep Badge of Honor community
- Suggest a trail
- All-new trails
- Enhanced Badge of Honor community engagement with information on Jeep brand events
- The ability to share Badge of Honor accomplishments on personal social networks
- A detailed user profile complete with the ability to add and share personal Jeep vehicle information and modifications
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