Sank
Well-Known Member
Good. Then you know that "invoice" and FWP are considered the same thing.Yes I have.
I don't want people to run away from Peterson thinking it's too good to be true.
Msrp and fwp (invoice) pricing is well known. We all can read the same order guide and look at those numbers: https://www.jeepgladiatorforum.com/...adiator-jt-order-guide-updated-monthly.49791/ The rubicon diesel has invoice about 5% below msrp.
Of course we don't know what dealer holdbacks are and we don't know what the dealer actually pays or makes as profit, that's proprietary to their business.
But whatever you call it, you can guarantee yourself at least 1% below invoice (according to the jeep affiliate program) at any participating dealer. Gupton and Spirit Lake and Peterson and I'm sure others will give you pricing even below that.
My Peterson price is more than 12% under msrp. Which is somewhere 6-7% under invoice (when I hand calculated it back in October). Picking it up Saturday. No hassles.
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