Jake
Well-Known Member
- First Name
- Jake
- Joined
- Nov 29, 2018
- Threads
- 68
- Messages
- 1,869
- Reaction score
- 1,527
- Location
- Charleston,SC
- Vehicle(s)
- Gladiator Sport
Hey @BestopTeam sorry but I don’t know anything about Kickstarter. But I can tell you right now that I would buy one for certain, almost no doubt about it if it was not overpriced. I suggest that you start a poll right here on this forum to see just how many people would buy them. I would be willing to bet that almost every Sunrider owner would want to buy one. But when you send out a survey I suggest that you also post your projected selling price. I doubt many would vote yes they would buy one if it’s got a high expected selling price(say $400 or more). But if it’s got a reasonable selling price of say $150 to less than $400 then I bet it would get lots of positive votes. You could also post a poll on your own website.
I don’t know a lot about Wranglers but I bet this same Sunrider and roller sunshade would also fit on to a Wrangler, maybe needing minor modification. Makes for another group of buyers for Bestop. Like they say in the Nike commercial, Just do it.
I don’t know a lot about Wranglers but I bet this same Sunrider and roller sunshade would also fit on to a Wrangler, maybe needing minor modification. Makes for another group of buyers for Bestop. Like they say in the Nike commercial, Just do it.
We have had a prototype for some time. That said, the cost to ramp up tooling, production, and all the supply chain to support a relatively small market right now (for JL and JTs compared to how many JKs are in the market) can be a big financial gamble.
I'll float this out in order to get some initial feedback...
What would you think if we did a few products via Kickstarter? For example we figure out what it would take cost-wise to bring a product to market and if we can get it funded we bring it to market earlier. There might be early backer awards like a discount, bonus item, etc. or different award levels. To get the word out we'd have to promote it well but we'd also need a huge word of mouth out in the community, into clubs, friends and family members.
We've been kicking this around as a possible way to accelerate bringing products to market that we've prototyped. No commitment to going this route but if there is a lot of positive interest it will help us move forward the discussion.
Thoughts?
- the Bestop team
www.bestop.com
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