See my post above. The Jeeps posted in the pictures have all the Mopar accessories installed on them and make people believe that's what comes on the 305 Edition unless they actually read the description.
What they need to do is concentrate more on offering further factory customization and options... Like being able to add the rear locker and sway bar disco combo on non rubicons (like they did in 2008), or being able to run your choice of bumpers and wheels from the factory instead of being stuck with the 1 or 2 options you get per package. That would seriously help Jeep with the impending competition that is right around the corner from Ford
not sure why the special editions get so much hate....its not bad looking and I'm sure they will sell them all....reminds me a bit of the old Mountain edition JK....those were really nice and aged well