Stellantis Q2 2024 Sales Numbers: Jeep Gladiator

[Flanders]

The 2024 Tacoma was delayed. I expect they'll end up selling over 200k for the year.

Sponsored

 

[DanW]

The amateur economists have spoken. I think I saw some kids on your lawn.

So you think a dramatic double-digit decline in new car sales are not an indicator? Ok. You have a right to be ignorant of history.

I suppose some think inflation is a hoax, too.

As for my lawn, the only thing I see in it is shovel ready jobs put there by our neighbor's dog.

 

[DanW]

The GM twins are I think the only mid-size doing well and they're a much better value to the average consumer. If you think the Gladiator is bad, the Tacoma is like half of prior year (though still nearly 7x the Gladiator) but the value is in the toilet with the MSRP. They are f'n proud of the 4th gen.

The GM trucks were just refreshed. Typically, new designs or refreshes are stronger in the marketplace.

They are super nice, but I still would not want an independent front suspension unless I only show up at ice cream gatherings instead of on the trail.

What is going to give the Gladiator a shot in the arm is the 4xE. That will be huge. And the beauty of it is that it keeps the solid axles. I'd love to see it mated to the 3.6 and continue to avoid direct injection. With that setup, if properly cared for, I could see a Gladiator 4xE going a million miles before the engine gives out. The transmission would probably see a couple rebuilds or replacements and the batteries, obviously, would be replaced at least several times, but that's ok. They aren't the big $25,000 expense like replacing one in a Tesla.

If I didn't have a JT I already love to death, I'd consider a 4xE. I could go to work and halfway home without starting the engine. That'd be nice.

 

[Flanders]

Here are first half US sales figures for the midsize pickup segment, this vs last year. Make of it what you will. The clouds don't care.

Model​	H1 2024​	H1 2023​	Delta​
Chevy Colorado​	41,823​	33,165​	26.11%​
Ford Ranger​	15,175​	24,118​	-37.08%​
GM Canyon​	16,835​	11,724​	43.59%​
Honda Ridgeline​	19,922​	27,430​	-27.37%​
Jeep Gladiator​	23,478​	27,326​	-14.08%​
Nissan Frontier​	39,963​	34,139​	17.06%​
Toyota Tacoma​	69,437​	116,845​	-40.57%​
​	​	​	​
Total​	226,633​	274,747​	-17.51%​

Here's the longer-term picture. Sorry I can't figure out how to format the table better.

Year​	Units Sold​
H1 2024​	226,633​
2023​	525,965​
2022​	586,660​
2021​	636,142​
2020​	626,244​
2019​	632,641​

About 40% of midsize pickup sold in the US are Toyota Tacomas. Every year since 2018 at least. The 2024 model year delay has undoubtedly cost them some sales this year.

 

[BourbonRunner]

Elevated cost of cash/capital affecting all auto sales aside..

I think personally that It’s glaringly obvious Gladiator needs a working-class / bread n butter hero power-plant to match the abundant platform talent.

3.0L standard spec Hurricane (probably w etorque etc) has got to be getting lined up as that power plant.

A manoeuvre such as that by FCA will reignite sales of gladiators.

4xe 2.0L I4 T and hopefully oneday 4xe 3.0L I6 T will be the upgrade powertrain options to compliment the base hero hurricane/ etorque.

This powertrain ticket will propel Gladiator sales into the next mid decade. At a minimum.

Forget about reduced rates saving auto sales in the middle term future. It is highly unlikely the cost of cash/capital will come down meaningfully in the decade ahead, for any country.

Reshoring supply chains, significant tariffs mechanisms on non-friendly producer states and persistently elevated costs for energy will certify that in all probability.

QFT.

The Hurricane 6 in the JT and JL probably would have happened by now if it wasn't for the pandemic and supply chain screw balling it up for a couple years. Those engines are certainly the future of the Wrangler/Gladiator platform.

And yes, high capital costs are here for the foreseeable future. But here's the thing: the in house financing arms are offering much more competitive rates in some areas. Chevy is advertising 1.9% for 60 on Colorados. Ford is doing 3.9% for 60 on F-series. Toyota is doing 3.99% for 60 and 4.99% for 72 on Tundras. Chrysler financial was advertising 2.9% for 60 on Pacificas.

Jeep? Best they could do was 7.19% for 60. Same company, just different "incentives."

And since the $2K cash back is over, I just got an auto email from the dealers saying "prices increased." Good luck with that.

 

[Jrgunn5150]

Elevated cost of cash/capital affecting all auto sales aside..

I think personally that It’s glaringly obvious Gladiator needs a working-class / bread n butter hero power-plant to match the abundant platform talent.

3.0L standard spec Hurricane (probably w etorque etc) has got to be getting lined up as that power plant.

A manoeuvre such as that by FCA will reignite sales of gladiators.

4xe 2.0L I4 T and hopefully oneday 4xe 3.0L I6 T will be the upgrade powertrain options to compliment the base hero hurricane/ etorque.

This powertrain ticket will propel Gladiator sales into the next mid decade. At a minimum.

Forget about reduced rates saving auto sales in the middle term future. It is highly unlikely the cost of cash/capital will come down meaningfully in the decade ahead, for any country.

Reshoring supply chains, significant tariffs mechanisms on non-friendly producer states and persistently elevated costs for energy will certify that in all probability.

Best they'll do is hybrid 4 cylinder version

 

[Flanders]

First half total US sales by manufacturer, 2024 vs 2023. I've only included manufacturers that sell pickups in the US. Guess who the downside outlier is.

Manufacturer​	H1 2024​	H1 2023​	Delta​
Ford​	1,044,133​	1,007,568​	3.63%​
GM​	1,289,573​	1,294,884​	-0.41%​
Honda​	690,281​	631,532​	9.30%​
Nissan​	461,429​	447,885​	3.02%​
Stellantis​	677,533​	802,975​	-15.62%​
Toyota​	1,186,647​	1,038,520​	14.26%​
​	​	​	​
Total​	5,349,596​	5,223,364​	2.42%​

It appears that consumer preference is shifting toward manufacturers with better perceived reliability.

 

[AyeCantSeeYou]

Jeep could boost sales of the Gladiator by putting a new poweplant in it to be competitive with the new Tacoma. They should develope an even smaller displacement 4 cylinder turbo, at or below 1.5 liters to get around 23/24 mpg. It's what all of us jeepers want, a 5000 pound plus truck with a tiny 4 cylinder turbo motor.

No, I do not want a 4 cyl with or without turbo. Clearly, you do NOT speak for all Jeeples.

 

[AmosMoses]

No, I do not want a 4 cyl with or without turbo. Clearly, you do NOT speak for all Jeeples.

Lol, I thought it was a ridiculous enough statement that you guys could pick up the sarcasm. We do live in ridiculous times though.

 

[Geoarch]

10,489 Gladiators sold in Q2, down 25% from the prior year.

FCA Reports Second-quarter 2024 US Sales Results

Q2 2024 U.S. Sales Chart (pdf)

It seems Stellantis's remedy is to raise prices. Seems a poor business model. As for the Gladiator, perhaps they're waiting to see if the Gladiator PHEV picks up more sales like the Wrangler did.

 

[Geoarch]

Yes goooood. By 2028 they will be discontinued, the electric ones will be worthless or on fire. and the hand full of gasser and especially the diesels will be worth some big bucks a few years after. Perfectly on track to end up with a highly sought after 4x4 icon collectible in 15-20 years.

Did that happen to the PHEV Wrangler, or did I miss that?

 

[Geoarch]

Wouldn't guess those sales numbers down here in the RGV (Rio Grande Valley). They are literally everywhere. I see an average of 4 for every mile driven. They're mostly Texas Trail editions, but not many '24's seen.

And spilling across (West) the Rio in New Mexico as well.

 

[Geoarch]

I am quite content with my 2020. My dealer keeps sending me e-mail's telling me how I can trade my current Jeep for a new one at a lower payment. We all know that's dealer BS, I guess I could tell them I don't have a car payment are they going to pay me every month? When you read all the fine print it's plain they will up the bottom line quite a bit.

I like "...pay me every month". I have a 2023 and I get the same lies, sorry perseveration.

 

[Geoarch]

The GM trucks were just refreshed. Typically, new designs or refreshes are stronger in the marketplace.

They are super nice, but I still would not want an independent front suspension unless I only show up at ice cream gatherings instead of on the trail.

What is going to give the Gladiator a shot in the arm is the 4xE. That will be huge. And the beauty of it is that it keeps the solid axles. I'd love to see it mated to the 3.6 and continue to avoid direct injection. With that setup, if properly cared for, I could see a Gladiator 4xE going a million miles before the engine gives out. The transmission would probably see a couple rebuilds or replacements and the batteries, obviously, would be replaced at least several times, but that's ok. They aren't the big $25,000 expense like replacing one in a Tesla.

If I didn't have a JT I already love to death, I'd consider a 4xE. I could go to work and halfway home without starting the engine. That'd be nice.

I agree. We have a RAV4 PHEV, with rooftop solar and it's a free ride around town (two more years and the solar is paid for so truly free).

 

[jmdwifi]

My gladiator is paid for. I would only consider getting another if it was a V-8. I know that is not going to happen, so when mine gives out, it will get one.

Sponsored