One thing is for certain, for Ford's sake the bronco better be as big of a hit as they think it will be. Ford is one step away from having to vacuum out the couch cushions in the waiting rooms for change.
Werent they the first ones to put the transmission below the floorboards of the vehicle so the transmission didn't sit up through the passenger compartment like a HummerAnd Chrysler's history is full of even more firsts, dating all the way back to the 50s when they were the first to put a FM radio in a car. The Chrysler brands have pioneered just about everything from four wheel drive in vehicles that never had it before to the minivan to the SUV to the most legendary powertrains in U.S. history.
Ok,Tell us more
Thank you for the explanations.Ok,
Because you asked.
S&P, Moodys, and Fitch have all downgraded Ford bonds to junk. Ford has a PE ratio of 0, FCA 3.25, GM 7.74 VW 6.6.
This is a problem, not as big as it sounds, but it means some financial products cant own ford bonds.
Ford has a net income of approx. 47Million against 155 Billion in revenue
GM has a net income of 6.7Billion against 137 Billion in revenue
FCA has a net income of 6.6Billion against 108 Billion in revenue
This is a big problem for Ford, they don't have a revenue problem, they have a problem with making money.
Ford has 114.4 Billion in Long Term Debt
GM has 81.4 Billion in Long Term Debt
FCA has 8.8 Billion in Long Term Debt
Debt isn't always bad (actually its often good), but in Ford's case servicing that debt (along with other issues) is crushing their financials.
Now they are undergoing a major restructuring of the company which is part of the reason they are burdened financially, but only part. The Explorer was a disaster for them, and sold something like 20-30% less units than they were expecting. They missed out on much of the upswing in the economy for various reasons, and now we may be entering recession and they haven't filled the war chest so to speak.
2019 was rough for them, they were really banking on 2020 being a good year... Well here we are....
Now they have a bunch of super exciting stuff coming down the pipeline, I have always liked Ford as a company, and this isnt meant to say they are a bad company, but they do have a debt problem.
If FCA offered the J6 I wouldn't even be considering the Bronco.I'd buy this if FCA would produce it but we probably want ever see it.