They may take a loss if they are giving EP pricing to people who do not have a control number, but I doubt they are taking a loss as what would be the point of selling the vehicle. They are making money even at EP pricing believe me.Right. When I brought it up to the guy who sold me my Gladiator, we've become somewhat friends since the purchase and he's been available to answer all the questions I've had, he said he heard about dealerships (and folks bringing up the various "deals"/offers found on jeep forums) offering employee pricing. Unlike other models, the dealership doesn't get anything from FCA on Gladiators. If they sell at a loss or lesser margine, they don't get "reimbursed" like say they do for the Wrangler. It used to be that way for the Wrangler, but now he said Wranglers have been selling low and they've had FCA help them with the loss.