Jeep Gladiator sales increase 27% year over year in Q2 2025 [FCA Sales Report]

[CyberHero]

FCA US Reports Second-quarter 2025 US Sales Results

• Ram brand’s total sales increase 5% in Q2
• Ram 1500 total sales increase 17% in Q2
• Ram ProMaster van retail sales increase 20% in Q2
• All Ram nameplates up at retail year over year in Q2: Ram 1500 (68%), Ram 2500 (1%), Chassis Cab (20%)
• Ram brand announced the return of its HEMI® V-8 last month, receives over 10,000 orders in the first 24 hours
• Ram brand introduced its new 10-year/100,000-mile limited powertrain warranty
• Jeep® brand total sales increase 1% year over year in Q2
• Jeep Wrangler total sales increase 23% year over year in Q2
• Jeep Wrangler 4xe sees best April month since vehicle's introduction in 2021
• Jeep Gladiator total sales increase 27% year over year in Q2
• Jeep Grand Cherokee retail sales increase 5% year over year in Q2; Jeep Grand Cherokee is the No. 1 selling full-size UV, leading in segment loyalty and one of the best-selling PHEVs in U.S.
• Jeep Compass total sales increase 4% year over year in Q2
• Jeep brand reveals images of the all-new Jeep Cherokee, coming later this year
• Dodge Durango total sales increase 16%, retail sales increase 36%
• Four-door Dodge Charger Daytona sedan to join two-door Charger Daytona coupe in 2026 model-year Charger Daytona lineup
• Chrysler minivan (Pacifica and Voyager) retail sales increase 1% in Q2, retail sales increase 5% CYTD (H1) year over year
• Chrysler brand celebrated its 100th anniversary on June 6, launches special 100th Anniversary Pacifica buzz model to commemorate the milestone
• Fiat brand up 25% in Q2 year over year
• Fiat 500e up 109% in Q2 year over year
• Stellantis has three of the top 5-selling PHEVs in the U.S.: Jeep Wrangler 4xe at No. 1; Jeep Grand Cherokee 4xe at No. 3 and the Chrysler Pacifica Hybrid at No. 5 (*Source: S&P Global Mobility U.S. State Registrations database through April 30, 2025)

July 1, 2025 , Auburn Hills, Mich. - FCA US LLC reports total sales of 309,973 vehicles in the second quarter of 2025. Overall, total U.S. sales declined 10% year over year.

“We continue to see total sales growth for Jeep® and Ram brands, with Ram fueled by sales of the Ram 1500,” said Jeff Kommor, head of U.S. sales. “We plan to build on that success in the second half of the year. We’ve already seen consumer interest spurred by the return of the HEMI® V-8, with the brand receiving over 10,000 orders in the first 24 hours of the June announcement. Jeep is also seeing momentum with a total sales increase of 1% year over year, the brand revealed the first images of the new Jeep Cherokee in the important mid-size SUV segment, arriving later this year, and the brand's Jeep Wrangler 4xe sales scored its best April monthly sales to date.”

The following brands/nameplates saw Q2 2025 over Q1 2025 total and retail sales growth:

• Jeep brand total sales increased 6% in Q2 over Q1
• Jeep Wrangler total sales increased 26% in Q2 over Q1
• Jeep Wrangler 4xe sales increase 38% in Q2 over Q1
• Jeep Grand Cherokee total sales increased 6% in Q2 over Q1
• Jeep Grand Cherokee 4xe total sales increased 8% in Q2 over Q1
• Jeep Gladiator total sales increased 11% in Q2 over Q1
• Jeep Wagoneer S total sales increased 41% in Q2 over Q1
• Ram brand total sales up 18% quarter over quarter
• Ram 1500 total sales increased 10% in Q2 over Q1
• Ram HD (2500, 2500 and Chassis Cab) total sales increased 32%
• Ram ProMaster van total sales increased 4% in Q2 over Q1
• Ram fleet increased 57% Q2 over Q1
• Dodge Charger Daytona total sales increased 21% in Q2 versus Q1 (vehicle began arriving in dealerships in Q4 2024)
• Dodge Charger Daytona Scat Pack, the world's quickest and most powerful muscle car, will be available in both four-door sedan and two-door coupe options for the 2026 model year
• Dodge Durango total sales increased 51% in Q2 over Q1

H1 2025 year-over-year growth:

• Ram’s total sales in H1 2025 increased 2% over H1 2024; retail sales increased 25% year over year
• Ram’s monthly retail sales ahead of prior year every month of H1: Jan 20%, Feb 15%, March 14%, April 57%, May 39%, June 15%
• Ram 1500 total sales up 2% in H1; retail sales increased 37% in H1 year over year
• Ram ProMaster van total sales increased 40% in H1
• Jeep brand’s totals sales in H1 2025 increased 2% over H1 2024
• Jeep Wrangler total sales increased 11% over H1 2024
• Jeep Gladiator total sales increased 8% over H1 2024
• Jeep Compass total sales increased 10% over H1 2024
• Jeep Grand Cherokee retail sales up 9% over H1 2024
• Chrysler minivan (Pacifica and Voyager) retail sales up 5% over H1 2024
• Dodge Durango total sales increased 2% and retail sales up 47% over H1 2024
• Fiat 500e total sales increased 286% over H1 2024

The Ram brand announced the return of its HEMI V-8 last month and its return to the NASCAR CRAFTSMAN Truck Series. Ram also introduced a new 10-year/100,000-mile limited powertrain warranty covering 2026 model-year Ram 1500, Ram 2500, Ram 3500, Ram Chassis Cab 3500/4500/5500 and Ram ProMaster vans sold in the United States, including the high-performance Ram RHO and Ram Power Wagon.

The Jeep brand recently launched new marketing campaigns around new summer movies “Mission: Impossible – The Final Reckoning” and “Jurassic World Rebirth,” and revealed images of the all-new Jeep Cherokee.

The Chrysler brand celebrated its 100th anniversary on June 6 and is marking the historical occasion with events throughout the summer. The brand revealed a special 100th Anniversary Pacifica buzz model to commemorate the milestone and has rolled out a seven-part social media series celebrating Chrysler’s 100-year history.

FCA US LLC is a North American automaker based in Auburn Hills, Michigan. It designs, manufactures, and sells or distributes vehicles under the Chrysler, Dodge, Jeep, Ram, FIAT and Alfa Romeo brands, as well as the SRT performance designation. The company also distributes Mopar and Alfa Romeo parts and accessories. FCA US LLC is a subsidiary of Stellantis N.V.

For the methodology of determining FCA US LLC monthly sales click here. Forward-looking statements are based on current expectations and projections about future events and, by their nature, are subject to inherent risks and uncertainties. They relate to events and depend on circumstances that may or may not occur or exist in the future and, as such, undue reliance should not be placed on them. Actual results may differ materially from those expressed in such statements as a result of a variety of factors, including: volatility and deterioration of capital and financial markets, changes in commodity prices, changes in general economic conditions, economic growth and other changes in business conditions, weather, floods, earthquakes or other natural disasters, changes in government regulation, production difficulties, including capacity and supply constraints, and many other risks and uncertainties, most of which are outside of our control.

U.S. Fleet business includes three channels: rental, governmental and commercial.


SALES CHART

Is that Gobi in the picture at the top there cuz wow that’s gorgeous color

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[gonemad]

I’ve bought two new ones in 11 months.

I’m helping!

 

[DirkG]

I’ve bought two new ones in 11 months.

I’m helping!

Me too! Two in 6 months (My JT in January and JL a few weeks ago). You're welcome Stellantis

 

[Minty JL]

Well fire sales always increase sales numbers........don't need business or sales 101 to understand that

 

[BCC]

When I bought the Overland, I really wanted a Mojave, but couldn’t justify the extra cost In my mind.

When I decided to get a new vehicle a couple of months ago, since I was happy with the Gladiator, I brought my wife along and of course, she liked the color of a Mojave X they had on the lot

Same dealer I bought the Overland from.

Best net price was more than I was comfortable with. Sales manager said I was really a Sport level buyer and should adjust my thinking. I left.

Went online as soon as I got home, found the exact same model, same color, same options, at a dealer 30 miles away. Called them up, told them my trade, negotiated price over the phone over a couple of calls. Subject to them looking at my trade, agreed a deal.

Drove over that same day, did the deal, went home in the new Mojave X.

$13,000 less OTD, than my neighborhood dealer, where I bought my previous Gladiator.

Sales Manager called me back the next day, trying to get me in to look at a Sport. While of course, there is nothing wrong with a Sport, I told him I already had possession of my new Mojave X, so uh, no.

Incentives? Dunno. I do know I’ll never go into my neighborhood dealer again.

 

[Flanders]

2024 was a model change over year for the Tacoma and Ranger. There was limited supply last year padding those high year to date numbers.

True. The numbers in parentheses shouldn't be taken out of context. But nobody reads footnotes.

One might expect the limited supply of competing models to have increased Gladiator's market share in the midsize pickup segment. It did not.

Market Share​	2019​	2020​	2021​	2022​	2023​	2024​	2025 H1​
Chevy Colorado​	19.24%​	15.37%​	11.48%​	15.20%​	13.51%​	18.14%​	16.76%​
Ford Ranger​	13.21%​	16.21%​	14.90%​	9.71%​	6.15%​	8.55%​	10.47%​
GMC Canyon​	5.19%​	4.02%​	3.79%​	4.74%​	4.27%​	7.07%​	5.82%​
Honda Ridgeline​	5.27%​	5.14%​	6.50%​	7.29%​	9.89%​	8.41%​	7.71%​
Jeep Gladiator​	6.33%​	12.38%​	14.10%​	13.27%​	10.49%​	7.79%​	8.06%​
Nissan Frontier​	11.44%​	8.75%​	9.54%​	12.99%​	11.05%​	12.61%​	5.12%​
Toyota Tacoma​	39.33%​	38.13%​	39.69%​	36.79%​	44.64%​	37.43%​	46.07%​

Jeep is clinging to 8% market share with the Gladiator. They've lost pricing power and I doubt it makes financial sense to hang on.

Meanwhile, Tacoma is on a pace to shatter its previous North America sales record.

Unit Sales​	2019​	2020​	2021​	2022​	2023​	2024​	2025 H1​
Chevy Colorado​	121,703​	96,236​	73,008​	89,197​	71,082​	98,012​	52,815​
Ford Ranger​	83,571​	101,485​	94,755​	56,987​	32,334​	46,205​	32,977​
GM Canyon​	32,826​	25,191​	24,125​	27,821​	22,458​	38,215​	18,339​
Honda Ridgeline​	33,334​	32,168​	41,355​	42,762​	52,001​	45,421​	24,281​
Jeep Gladiator​	40,037​	77,542​	89,712​	77,855​	55,188​	42,123​	25,400​
Nissan Frontier​	72,369​	54,817​	60,697​	76,185​	58,134​	68,155​	16,117​
Toyota Tacoma​	248,801​	238,805​	252,490​	215,853​	234,768​	202,257​	145,155​
Total​	632,641​	626,244​	636,142​	586,660​	525,965​	540,388​	315,084​

And what's going on at Nissan?

 

[Hootbro]

I have said it before in other threads when sales numbers come up that the Gladiator has more in common with the Honda Ridgeline in that they serve niche markets on opposite ends of the truck market and never were intended to be sales leaders or large conquest sales. If anything, it saps more from the Wrangler customer market than the other trucks in the mid size market.

At launch in late 2018, then FCA CEO Sergio Marchionne had said the Gladiator was always intended to be upmarket niche vehicle and only initially planned a 75K per year manufacturing capacity due to the limited 2nd line space at the Toledo factory. IMHO, those goals are what they are striving for and not some unrealistic expectation of ever having Tacoma numbers.

The Gladiator will continue out this platform manufacturing run so long as the JL it gleams most of it's parts and engineer from is in production. Next gen gladiator though is up in the air what that will be if at all.

 

[gonemad]

Well fire sales always increase sales numbers........don't need business or sales 101 to understand that

Fire sales? the prices are stupid.

 

[Minty JL]

Fire sales? the prices are stupid.

Yeah prices are stupid.

Here in Maryland as soon as '25s hit the lot they were marking them down 10-15k out the gate

 

[Flanders]

Jeep's management would not have slashed prices if they were happy selling 42,000 Gladiators per year in the US as they did in 2024.

Even with big discounts they will be lucky to hit 50,000 this year. There's no way they're breaking even on volume.

 

[ShadowsPapa]

Jeep's management would not have slashed prices if they were happy selling 42,000 Gladiators per year in the US as they did in 2024.

Even with big discounts they will be lucky to hit 50,000 this year. There's no way they're breaking even on volume.

As this is based on both the Ram and the Wrangler, there's not a lot invested in development costs to recoup.
It's a niche vehicle and trying to compare it to other mid-size trucks as far as sales will never work. But it doesn't matter a lot to FCA since it cost so little to come up with the JT. Same plant, so many of the same parts, little to recoup.


People can armchair quarterback this to death - but as none are involved with the auto industry in a capacity where it counts................

At launch in late 2018, then FCA CEO Sergio Marchionne had said the Gladiator was always intended to be upmarket niche vehicle and only initially planned a 75K per year manufacturing capacity due to the limited 2nd line space at the Toledo factory. IMHO, those goals are what they are striving for and not some unrealistic expectation of ever having Tacoma numbers.

This

 

[Flanders]

There's no need to make shit up. Just look at the numbers from STLA.

2024 was a disaster. Unit sales decreased 25%. Average selling price fell by over $1000. Operating income fell from over $7k per unit to less than $2k.

The downward trend is continuing in 2025.

The price cuts are not boosting sales enough to pay for themselves. Selling 25% more at 20% less loses money if your marginal cost per unit is greater than zero. No magical thinking can change that.

In other news, Stellantis NV’s Italian car production cratered by a third in the first half:

Stellantis First-Half Auto Output Slid in Italy, Union Says

 

[trekkar]

Those Tacoma #s are crazy, I didn't realize they would still be almost half the market with the new higher prices.

Nissan needs to have a fire sale, the best quote I could get was about 5k off a new base 4x4 crew cab, msrp 37k sale before taxes 32k

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