ShadowsPapa
Well-Known Member
- First Name
- Bill
- Joined
- Oct 12, 2019
- Threads
- 247
- Messages
- 40,445
- Reaction score
- 53,879
- Location
- Runnells, Iowa
- Vehicle(s)
- '25 JTMX, '23 JLU 4xe, '82 SX4, '73 Javelin
- Occupation
- Retired auto mechanic, frmr gov't ntwrk security admin
- Vehicle Showcase
- 3
Bingo - you hit my contention/thoughts perfectly. It isn't that it's heavy or can't be done, FCA didn't WANT to do it. There's no difference making it impossible or even impractical. The abilities are there, the weights fine, in fact, the same as a basic Sport/Sport S.I don't think the Overland with max tow is impossible. The wider axles and 4.10's would easily allow it to tow just about as much as the Sport S Max Tow. My suspicion is that in doing their market analysis, Jeep determined that the percentage of Overland buyers that would want max towing capacity was not high enough for them to justify them making it an option. In this market with one truck, surely they had to keep options to what the majority would buy and clearly it wasn't in the cards for the Overland. I think of the Overland like I think of the Sahara. Most people who buy the Sahara don't off road them, and most Overland buyers likely won't tow or off road them.
It's marketing - it didn't fit their game plan.
They are close to wrong about "most Overland buyers likely won't tow........" - I agree perhaps most if that's defined at 51%, but if they visited Iowa, people with luxury level pickups and SUVs DO tow - huge campers. Camping is a big thing here - and Lake Red Rock, Saylorville, etc. - it's not just beat-up old trucks towing and putting boats in the lakes. And to tow across the country - you want the NAV, the nicer seats and such. I've seen some very nice Wranglers hauling boats a lot taller and longer than the Jeep was. Iowans tow things.
Max tow in an Overland - it would be my ideal truck, bar none. It would be perfection - the ability to drive from here to Colorado Springs or PA, or IN with some comforts, towing a load.
Apparently they found most Jeep owners don't leave their own state. That may well be the case. In fact I never have seen a Wrangler or similar Jeep from any state other than Iowa IN Iowa. Grand Cherokees, yeah - all the time. You can't argue against marketing as much as you may dislike it because it's a science, it's psychology, it's trying to argue profits and human nature. So - in that case, what can I do?
Enjoy my new truck!!!! That's what! And boy I look for any excuse to drive that thing, too.......
Anyway, you hit my whole point - it wasn't an engineering limit, a design limit, a physical limit like weight due to the accessories.
It was marketing.
If there's ever a way to retrofit parts to get the towing and payload up a tad, I'll be all over it. I'll be right there in line to get the parts.
I LOVE THIS TRUCK.
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