Vegas_Sirk
Well-Known Member
RAM is really making that push to be an industry leader with the 2019 1500 redesign. Its a completely new truck, but at the same time they don't want a Jeep truck taking away from Ram sales. Also Jeep knows they have a niche market with the JT, as they have seen the demand of the AEV Brute as a lifestyle truck, so they have no intention of going after the mid-size work truck market. Jeep just dosen't have those fleet relationships that their Ram brand dose. If anything you might see a new Dakota down the line that will be more inline with the work market and offer the single cab your looking for, but I would expect it to be much more basic of a truck.Isn’t it ironic that most Jeeps never venture off road, and many pickups never carry more than a few bags of mulch from Lowes or the latest mega flat screen tv? Those of us who use a vehicle for its intended purpose have fallen victim to those who seek a status symbol or an “image”. Urban cowboys. I completely understand that the market for regular cab pickups is small. However, an extended cab with a longer box is not beyond the realm. GM (and now Ford) seems to understand that there is a market for them. I can buy a loaded Colorado ZR2 extended cab with a 74” bed for just over $50k, a crew cab version of the same truck is $7k - $8k more. GM & Ford understand that I don’t want to pay that extra money for something that I have no need for, and that also diminishes the utility of the truck for me. Both Ford and GM sell roughly twice as many pickups as FCA, so they might take a lesson here.The problem with the RAM is reliability. Major issues with the chassis, steering, transmissions, and corrosion over the years have hurt their reputation. Great styling and great engines aren’t enough.
If you want to be a sales leader, you have to fill the niches. In my opinion a JT Rubicon WILL have a ton more capability than most everything else available, but for my dollars it needs 2 doors, and a somewhat useful bed.
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It seems so.... we should start a timer...