Q2 2023 Jeep Gladiator Sales Results

[Teqsand]

We all as taxpayers share in paying a portion of each 7500 tax rebate in the form of increased taxes down the road to make up for the loss of revenue because we know they can't seen to curb thier spending habits... I don't really want to pay for your tax credit....

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[GA D90]

Seems to me , most people who wanted a Gladiator, bought one. We waited a looong time for Jeep to release the long awaited “pickup” . I love mine, but I don’t think it has broad appeal. Makes sense sales are trailing off. Least for awhile.

 

[danb]

Bought a '22 to replace a Ram 2500. Drove Rams from 2009 to 2022. Wanted a smaller truck, but did not care for the other brands. My first Jeep purchased at the age of 70. Planning to check out the 4xe in the future.

 

[jimcasada]

The Durango was a much tougher and off-road capable vehicle when they used to build it on a Dakota frame, but you can't get a Hellcat hemi from the factory on a Gladiator. I've owned two Dakota's (1996 & 2002) and currently one 2003 Durango, which I loved them all (except for the rust). I also used to have a 1989 Jeep Comanche, which was a great all-purpose smaller pickup (until my ex-girlfriend totaled it out). Mopar has really been hurting in the smaller all-purpose/off-road capable pickup category ever since they dropped the Dakota; that is, until they introduced the Gladiator.

 

[GWolgamott]

Imagine it has something to do with the interest rates too. My wife was looking for new jeep or lightly used one. The interest rates were crazy that they were estimating at currently, easier to justify a cheaper car if having to pay huge amounts in interest. We decided to just wait for a bit, nothing wrong with her little renegade so whether she upgrades to JL or gets newer version of that may depend on those rates.

 

[JTsGarage]

First, Gladiator sales aren't terrible relative to the segment - especially for a vehicle that hasn't seen significant updates in almost 4 years. The Tacoma is always going to blow everyone out of the water while the Ranger, Colorado, Gladiator, etc. fight over a smaller piece of the pie. The upcoming mid-cycle refresh and 4xe treatment should go a long way in boosting Gladiator's sales. Plus, keep in mind that Jeep doesn't have to dedicate a ton of R&D dollars to Gladiator because it adopts so much of the Wrangler. While the volume may not be there, I'm sure the profitability is.

 

[ShadowsPapa]

That $7500 tax credit getting pretty close to paying for the difference im sure bumped the 4xe sales, I doubt you would see that at all if/when it goes away.

That's already gone - well, cut in half, because the batteries are not USA sourced. They are imported. Pacifica batteries are USA sourced - LG, I believe - so still get the credit.

We get the 7500 because we bought before the new rules came out cutting that to about 3600 or something like that.
It's not going away soon - the law passed last year extends tax credits out quite a ways but it has restrictions on sourcing. So look for Jeep to try to get Samsung or LG to make them at their facilities in the USA.

 

[ShadowsPapa]

People aren't seeing the forest for the trees here.
Don't forget - we are STILL in a weird economy and still in supply chain situations.
We are out of "covid emergency" but the after-math is going to last for a while. The economy is skewing things - interest rates, money supply, etc. Read what's happening with the money supply....... we were running flush with cash, so much excess cash in the market that it caused extreme demands at a time when supplies were very short. Now the cash is drying up because of the inflation caused by the excess cash, and by higher interest.
We're still in "interesting times". Nothing at all normal about this year.
Supply chain issues and shortages still exist.
Interest rate issues.
Free cash is dwindling (we'll see major item purchases dropping off - appliances and other things as well)
among other factors.
And yet we look at these numbers and see only those numbers, ignoring the rest of the world around those numbers.

As far as Gladiator - I figured as far back as 3 years ago it would never sell well in Iowa. Why should it? If you want a Jeep you buy a Grand Cherokee - if you want to off-road you buy a Wrangler. If you want a truck in Iowa, you buy a truck because you NEED a truck.
Iowan's tow big heavy stuff... huge campers, big boats, construction equipment, 4 tons of rocks, 9,000 pounds of top soil or fill, whatever. You haul heavy stuff.
Compact trucks aren't a big deal here - a half ton truck is a small truck. The majority of what I see are 3/4 ton trucks. Chevy, Ford, Ram - they own the truck world here. Little else exists.

So no shock that we can still drive to town and back and maybe - maybe - see a JT. I've been shocked on one trip and we saw 4, but that's 4 compared to several dozen Wranglers and even more Grand Cherokees.
Does that mean it's dead or dying? To answer that is pure speculation - any 10 year old could answer with as much accuracy as anyone here.

 

[texanjeeper]

All I can tell you is, in the past few months, I've been seeing more Gladiators than I ever have. Seems like I see them everywhere now, it's kinda fun actually.

 

[ShadowsPapa]

All I can tell you is, in the past few months, I've been seeing more Gladiators than I ever have. Seems like I see them everywhere now, it's kinda fun actually.

My wife likes to point out each one she sees. Hey, look there's another one.
Used to be we'd count Jeeps in general (still do, sort of) kind of a game while on the road.
That's when she had her Grand Cherokee (those things are the official vehicle of Polk County, Iowa, I swear)
Then I got the JT and she points out any time she sees one.
Ah, but enter her Wrangler (JLU Rubicon, reign)
Now every time she sees another Wrangler, I hear "but mine's prettier" and I have to say - yes, you are right, it is.
Wranglers are common here as well. Iowans love 'em - mostly daily drivers, but a few have been "used" in other ways. And the WJ - man the number of WJs around, lifted, tricked out in some cases.

 

[Uparms]

FCA Second-quarter 2023 U.S. Sales Up 6%

• 2023 total U.S. sales increase 6% in Q2 versus same period last year
• Ram brand total U.S. sales increase 3% over same period last year
• Ram brand's ProMaster van sees its best-ever quarter in both total and retail U.S. sales, increasing 27% and 58% respectively over the same period last year
• Ram brand’s Commercial fleet channel's total U.S. sales increased 19% versus the same period last year
• Jeep® Wrangler 4xe has its best-ever quarter to date; total sales up 56% over same quarter last year; Jeep Wrangler 4xe is *America’s best-selling plug-in hybrid vehicle, followed by the Grand Cherokee 4xe at No. 2
• Jeep Compass and Jeep Grand Cherokee total U.S sales increase over same period, 28% and 19%, respectively
• Chrysler brand up 33%, total U.S. sales of the Chrysler Pacifica increases 40% over same period last year, Chrysler Pacifica Hybrid sales increase 112%, holds No. 4 spot among top-selling PHEVs in the U.S
• Deliveries of the limited edition 2023 Chrysler 300C began in second quarter 2023
• Dodge brand total U.S. sales increase 37% versus same period last year; Dodge Hornet G/T is in dealerships now, Dodge Hornet R/T hybrid set to arrive in early Q3
• The 2024 Alfa Romeo Tonale, built at the Pomigliano d’Arco plant in Naples, Italy, is arriving at dealerships now
• Stellantis brands Dodge, Ram and Alfa Romeo own the industry podium, taking 1-2-3 spots in the J.D. Power 2023 U.S. Initial Quality Study (IQS)

July 3, 2023 , Auburn Hills, Mich. - FCA US LLC reports sales of 434,648 vehicles in the second quarter for 2023. Overall, total U.S. sales for the second quarter increased 6% versus the same period last year.

“We saw increased demand this quarter as market conditions continue to improve and our dealer network makes the necessary adjustments to drive sales growth across our brand portfolios,” said U.S. Head of Sales Jeff Kommor. "The Jeep® Wrangler 4xe recorded its best quarter to date and retains its ranking as the best-selling plug-in hybrid in the U.S., with the Grand Cherokee 4xe at No. 2 and the Chrysler Pacifica Hybrid at No. 4. We’re also seeing extremely positive results from the quality side, with the Dodge, Ram and Alfa Romeo brands owning the top 3 spots in the J.D. Power 2023 U.S. Initial Quality Study (IQS)."

The Ram brand total U.S. sales increased 3% over the same period last year. The Ram brand's ProMaster van saw its best-ever quarter in both total and retail U.S. sales, increasing 27% and 58% respectively over the same period last year. The Ram ProMaster City increased 2% versus the same quarter last year.

The Ram brand’s Commercial fleet channel's total U.S. sales increased 19% versus the same period last year.

The Jeep Wrangler 4xe, which notched its best-ever quarter to date, saw total sales of the vehicle increase 56% versus the same period last year. Jeep Wrangler 4xe is *America’s best-selling plug-in hybrid vehicle, followed by the Grand Cherokee 4xe at No. 2. The Jeep Wrangler 4xe accounted for 36% (16,949 units) of total Wrangler sales in the second quarter. The Jeep Grand Cherokee 4xe accounted for 15% (10,761 units) of total Grand Cherokee sales in the second quarter.

The Jeep Compass (up 28%) and Jeep Grand Cherokee (up 19%) posted total U.S. sales gains over the same quarter last year.

The Chrysler brand’s total U.S. sales recorded growth of 33% versus the same quarter last year. The Chrysler Pacifica drove the gains, up 40% in total U.S. sales versus Q2 2022. Total U.S. sales of the Chrysler Pacifica Hybrid, which holds the No. 4 spot among the top-selling PHEVs in the U.S., increased 112% over the same period last year. The Chrysler Pacifica Hybrid accounted for 19% (8,763 units) of the nameplate’s total sales in the second quarter.

Deliveries of the limited edition 2023 Chrysler 300C, revealed at last year's Detroit Auto Show, began in the second quarter.

The Dodge brand’s total U.S. sales increased 37%, with the Charger up 7% and Durango up 223% in total sales versus the same quarter last year. The Dodge Hornet G/T is in dealerships now and the Dodge Hornet R/T will begin arriving at dealerships in early Q3. The all-new Dodge Hornet, unlocking the gateway to Dodge muscle, offers the quickest, fastest, most powerful compact utility vehicle under $30,000, bringing buzz to the segment with unmistakable Dodge styling cues and performance.

The 2024 Alfa Romeo Tonale, manufactured at the Pomigliano d’Arco plant in Naples, Italy, is shipping to dealerships now. The Tonale enters the premium compact CUV segment with standard all-wheel drive, more than 30 miles of electric range (48 kilometers) and a starting U.S. manufacturer's suggested retail price (MSRP) of $42,995.

Stellantis brands Dodge, Ram and Alfa Romeo own the industry podium in the J.D. Power 2023 U.S. Initial Quality Study (IQS). Dodge topped the 33 brands ranked by J.D. Power, followed by Ram and then Alfa Romeo. These latest results mark the fourth consecutive year that Dodge has placed among the top two brands.

Ram climbed 16 places to finish second – its third time among the study’s top three brands since 2020. And Alfa Romeo soared 24 places – the greatest jump in this year’s IQS – to finish first among premium brands and third in the industry.

 

[Uparms]

I would really like to see an average household income and average yearly mileage for Gladiator buyers and owners. I have a feeling that it is majorly people who do pretty well for themselves and can eat the cost of the low fuel efficiency and don’t need to justify the purchase. I also suspect gladiators have a far higher percentage of "it's going to be a second/weekend/hauling my side by side vehicle" sales than Wranglers do. I could be wrong, but when I pass other Gladiators, I rarely ever see them doing "truck" things. I see them doing- or aiding in doing- jeep-y fun things.

Respectfully, not in my house. This 2020 Sport Max Two is getting better MPG the the 5.0 F150 I have been scoping out. Daily driver, may get another car tyo save JT miles but I am at 70K now on a 8/2019 purchase. Amazing Jeep!

 

[ShadowsPapa]

I would really like to see an average household income and average yearly mileage for Gladiator buyers and owners. I have a feeling that it is majorly people who do pretty well for themselves and can eat the cost of the low fuel efficiency and don’t need to justify the purchase. I also suspect gladiators have a far higher percentage of "it's going to be a second/weekend/hauling my side by side vehicle" sales than Wranglers do. I could be wrong, but when I pass other Gladiators, I rarely ever see them doing "truck" things. I see them doing- or aiding in doing- jeep-y fun things.

LOL - try again (or believe what you wish)
I wanted a Wrangler - could not justify it, not and have a pickup that I really needed too. Could not have both. So this gave me a smaller truck (my Chevy was getting a bit big for what I was doing in recent years) and the fun of a Wrangler, too. If it wasn't for Gladiator, I'd have a smaller truck and that would be that. As it was, I had to sell two vehicle to buy this. Had to part with the WJ I bought from my father's estate, and a car I really loved a lot and was something I'll never be able to get again.
I'd still be driving a pickup but it would be a smaller Chevy or Ford or Ram, instead of the full-size Silverado I had.
So it was a matter of giving something up to have this, and if not for JT, there'd not be a Jeep on my side of the garage. (unless it was still Dad's old WJ)

Actually, this truck, TOWING, gets better mpg than my Silverado did. It got 13.9 average one time, and in the lower 13s another time and my Chevy maxed out in the 12s if I was lucky. It might do 13 if you limited the speed to 60 or so. My JT will do over 13 at 65 mph hauling 5,000 pounds of car hauler. So it's actually CHEAPER to drive than my Chevy was. Just casual driving my Chevy I never got upper teens unless you really babied it badly and kept the speed 55 or so. This beats that easily. So gas-wise, it's better mpg and cheaper to drive than my Chevy was.
Most of the time my JT even beats the 18-19 mpg my WJ got.

A lot of what you see in the parking lots around here are daily driver Jeeps driven by the working class folks.
They don't own them because there's so much off-road stuff to do around here - there isn't. It's Iowa - piss off some farmer and scare his cows or pigs maybe, but that's about it except for a couple of privately owned acreages in the state - a fair drive away, if you want to get off road.
So Jeeps aren't off road vehicles here, typically more of a winter time vehicle to survive months of winter.

The other Gladiators I've seen around here are hauling things, or in the parking lots at Menards or Lowe's or Fleet Farm.

So it probably varies with where you live. Here, they are a small pickup for people who like Jeeps and need a small pickup. They do truck things.
Who knows about AZ or CO or FL.
All I know is that if it wasn't a truck and couldn't easily tow 5,000+ pounds, I'd not have it.
Now I'm gritting my teeth every time I have to pay license fees and insurance costs. We literally save up for those things.
Maybe that's why I don't have a $3,000+ lift or some of the other stuff on it.
Why, and, can't afford it.

 

[UM_Ftown]

It’s the most expensive, least creature comfort, now oldest midsize in the segment. Not all that surprising.

For the same price you can get a Sport with power nothing you can get heated seats, steering, almost 200 ft lbs more torque in a new GM twin. It’s like how much is a convertible truck and SFA worth to the masses? Probably not as much as you and Stellantis think.

The 4xe should boost sales depending on the price / capability. I could see the same almost 50% sales representing a 4xe after a couple of years like the Wrangler.

 

[ShadowsPapa]

It’s like how much is a convertible truck and SFA worth to the masses? Probably not as much as you and Stellantis think.

Ya think they don't have studies going on at all times to figure all of this? Their on-staff psychologists are pretty smart. I've participated in many study groups on everything from phones to computers to trucks to candy. These big companies look into the future. They don't always hit the nail on the head, sometimes they need to start over, but they don't go into these things lightly.

Again - we are not in normal times.
Economy is skewing things.
Supply chain issues - still skewing things.
Interest rates - skewing things.
Money supply - skewing things
The whole atmosphere of the country/world is skewing things.
.The crazy up and down prices on new and used vehicles is skewing things.
How people view the direction of things is throwing things into a tizzy.
We can't apply the same logics to today that we were applying 5 years ago.

And then we have the fact that the development and R&D costs for this beast were very low. it's like when AMC came out with the Eagle - it cost them a whopping $45,000 to develop the car. That's because it was based on an existing successful platform. All that was needed was to create a different front cross member, floor tunnel and lower control arms.
Similar here - RAM rear end, Jeep front end. Likely some of the toughest parts were towing and payload issues, cooling.
It was cheap to develop. Their time to recovery is short. And for all we know, they may have seen this as a stepping stone into something else.
All we can do here is speculate, nothing more. We know nothing.

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