We've reached the density now that I pretty well see at least one other Gladiator everytime I take a trip into town. And lately I've been seeing a white one just about everyday go by my house.A number of people have asked about mine - I tell them I love it.
There have been at least 3 ladies asking because their husbands were interested in Jeeps and also said they needed a small truck. I suggested this could be both.
I hope my discussions with the people who have asked resulted in at least 2 or 3 sales. I've been stopped by some guys exiting businesses as I was going in and they saw me get out of the JT and asked about it.
Last year (2019) JT exposure was dismal - almost nothing for ads on TV and I'd have not really known about it except for being in a dealership as my wife was having her Grand Cherokee serviced. Other than me driving mine almost exclusively this year, I bet very few people in Iowa have seen one on the road!
Seems to me even those that Spencer sells end up leaving the state! Some go a fair distance.
The Gladiator is a truck, the bronco is a SUV. Jeep may have beat them with their updated Wrangler or the Wrangler Hemi but the Gladiator didn't beat the Bronco to market, Ford beat Jeep with the Raptor, Toyota with there TRD. But Jeep beat Bronco by years with everything since the TJ when Ford gave up on the market.Jeep beat the bronco to market so they have a first share. Jeep diesel has its own share. The cannibalism will be inside ford, ford will lose internally most. Not a lot of dudes are going to buy a Jeep and a bronco. Those that do will cross cancel. So on balance, the Jeep units will keep this level of market share and growth. And last, it's the electric jeep truck that will be the market disrupter. Jeep goes electric and that's a whole other market.
Glad you made the distinction. All true. Jeep is the first jeep, you could argue it was originally built by ford but it's known as jeep. So that piece is cemented. The first bronco didn't steal jeep share, it just expanded the market imo. So then the willy's truck never competed with the ford trucks but it was unique. Fast forward, Jeep still doesn't compete with ford truck, won't ever. Jeep truck is a niche vehicle. As for the new bronco, I still think it's a ford truck guy who always wanted a jeep who gets one. There is no entry level pricing, so the way we grew up is not the same as now. In our life, you could get into a Jeep or a bronco in your first or second job. Now, I'm not sure of that. I think the new vehicles are career guy vehicles. You get a used one when younger. I could be wrong, but I'm saying the bronco is an add to market, not a stealer of market share, and not a stealer of jeep wrangler or jeep truck market share in huge numbers. More like a shave than a haircut.The Gladiator is a truck, the bronco is a SUV. Jeep may have beat them with their updated Wrangler or the Wrangler Hemi but the Gladiator didn't beat the Bronco to market, Ford beat Jeep with the Raptor, Toyota with there TRD. But Jeep beat Bronco by years with everything since the TJ when Ford gave up on the market.
I would hope an increase as last year was the intro and sales would not be great in year one when the only real marketing was word of mouth and them sitting on dealer lots. Only Jeep extreme fans really even knew about them for almost a year.Anyone else notice its the only one on the list with a positive year to date sales increase. By 144% that's pretty impressive.
Anyone else notice its the only one on the list with a positive year to date sales increase. By 144% that's pretty impressive.
At the end of Q3 last year, the Gladiator had only been orderable for 2 quarters and had only been physically on dealer lots (in small numbers) for what, one quarter?, so it's really only a comparison of 1 quarter in 2019 vs 3 quarters in 2020. In that light, it's really not an increase at all.I would hope an increase as last year was the intro and sales would not be great in year one when the only real marketing was word of mouth and them sitting on dealer lots. Only Jeep extreme fans really even knew about them for almost a year.
Also consider that other makes didn't increase due to COVID-19 related issues - shutting plants down, for example, short work hours, short staffing, supply and parts shortages.
Very little effect on Wrangler sales. I sellFCA products for a living. I see a lot of people that were not in the Jeep market until this. Just like I never was but I fell in love with the gladiator after driving it for a few days.
I’ve only had a single Wrangler traded in towards a Gladiator. People who want Wranglers that’s all they want. It found a small niche and it’s rocking it. We sell 1 gladiator to every 5.5 Wranglers.
Well, wrangler is off a little, and no doubt, some of those are Gladiator sales instead. Not bad at all, considering the overall Covid sales slump this year. Its still on Track for 200k units.I think that's pretty impressive considering practically zero legacy truck buyers. However, I wonder how these Gladiator sales have impacted Wrangler and other Jeep model sales.