(Ram Dakota) midsize pickup truck to be built in Toledo in 2028!

[Cloydtodd]

I can see an all new Wrangler followed by a Jeep and Ram truck. Maybe Wrangler based but without the convertible top. Jeep Comanche and Ram Dakota???

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[BourbonRunner]

A 7% market share in the midsize pickup category says otherwise lol

I'm not arguing that its market share is substantial. I am saying that it swims in the same pond as the rest of the mid-size market.

The biggest issue with the Jeep is you get a lot more bang for the buck with the competition assuming taking the top off and SFAs don't matter to the typical buyer. If the JT was more competitively priced that might be different.

Besides, Tacoma dominates the category with around to over 200K units sold annually. The GM twins combined don't hit that level and we all know the JT sales have been in the toilet since it peaked in 2021.

There are outliers in every data set.

Also I drove a previous generation Tacoma and it was a pile of poo, so there's that.

Previous gens were meh. OTOH I loved my first gen Taco until the tin worms took hold and Swiss cheesed the frame. Mechanically it was sound and could easily have gone another 155K miles.

 

[TwelveSoldier]

Probably a Jeep Recon pickup?

 

[sunrise089]

A 7% market share in the midsize pickup category says otherwise lol

There are 7-9 midsize entrants depending on what you include. 7% isn’t dominant but it’s perfectly respectable given the Gladiator’s pricing. It’s the same market share the Toyota Tundra has and that truck has lasted for decades.

 

[Mr Miami]

After reading more articles on this, it seems the new Ram "Dakota" will be built there in addition to the Wrangler and Gladiator. This timeframe appears to coincide with the next generation Wrangler and Gladiator. The question I have is will the Dakota be more Jeep or more Ram and will the new Gladiator be more Jeep or more Ram?

The Dakota could be more Jeep if they engineer the ticking sound into whatever engine they use.

 

[Deleted member 57233]

There are 7-9 midsize entrants depending on what you include. 7% isn’t dominant but it’s perfectly respectable given the Gladiator’s pricing. It’s the same market share the Toyota Tundra has and that truck has lasted for decades.

Declining sales since launch and less than 1/3 the market share of your main rivals is not respectable. Stellantis needs Ram to catch up to GM and Ford, and the Gladiator isn't going to do it at any price. The main buyers in the midsize truck market want an IFS truck with a comfortable, quiet cab, and all the bells and whistles.

 

[Janster]

I don't think most people are cross-shopping the Gladiator with the other midsize trucks, unless they were already considering a Jeep, or already had a Jeep and needed more utility.

I am hardly a market expert, though.

….The Gladiator has only been out for 5 years. The Gladiator is soooo young in the marketplace……

It’s hard to compete with the BIG 4 …. (Chevy, Ford, Dodge, Toyota, etc) since they’ve been around forever. When people need a truck, they gravitate towards the Big 4 (For the most part) because that’s what they’ve known to love.

When I see Jeep commercials…. It‘s usually young people with the top down, doors off, etc. They might show it hauling a camper.

I’ve had many folks compliment me on the Jeep. People tend to really like them. BUt at the same time, I’ve had several ‘older’ folks claim its hard to get in and out of…and just not as comfortable as the others.

 

[Stan H]

 

[DirkG]

After reading the article, my educated guess is that the Ram Dakota will be a mid-size truck with the underpinnings of a Wrangler/Gladiator, but with a more conventional mid-size layout. I would assume a conventional cab with no removal doors or top, no top sound bar, no folding windshield, and probably a little more elbow and shoulder room in that cab.

It sounds like Dakota is more mainstream and cheaper which ultimately should help the economies of scale. That's good news for Jeep.

 

[Rusty PW]

We talked about this before. There was another article a couple months ago. It's going to be a Ram Dakota with a IFS based off of the Gladiator chassis. There was even pictures of it as a Power Wagon.

 

[Gvsukids]

We talked about this before. There was another article a couple months ago. It's going to be a Ram Dakota with a IFS based off of the Gladiator chassis. There was even pictures of it as a Power Wagon.

Like the first result under the text box?
https://www.jeepgladiatorforum.com/...size-pickup-to-fight-the-toyota-tacoma.89855/

 

[Rusty PW]

Like the first result under the text box?
https://www.jeepgladiatorforum.com/...size-pickup-to-fight-the-toyota-tacoma.89855/

That's one of them.

 

[Cloydtodd]

What has changed is where the "Dakota" will be built. Originally it was thought to be in Belvedere but now it's Toledo. I'm guessing the north plant will still only manufacture the Wrangler and the south plant will manufacture the Gladiator and the Ram truck.

 

[Hootbro]

There is only room for two vehicle lines in Toledo. That means the current Gladiator line would have to be sacrificed for the new Dakota or whatever Stellantis will call it.

So unless they modify the current Wrangler line for the next redesign to accommodate building both the next Wrangler and Gladiator that is based of the same Wrangler, I do not see that second Dakota line building the new Gladiator unless it is just a reskin job of whatever platform the new Dakota will be.

I think it is less and less likely the next generation Gladiator if it survives into fruition will be based on the next generation Wrangler.

Part of my brain says this has all the trappings of when Chrysler killed off the Comanche in favor the first generation Dakota in 1992.

 

[Hootbro]

I don't think most people are cross-shopping the Gladiator with the other midsize trucks, unless they were already considering a Jeep, or already had a Jeep and needed more utility.

I am hardly a market expert, though.

I seem to recall reading somewhere that the Gladiator was poaching more Wrangler buyers than other brand truck conquest sales.

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