Jeep Gladiator is Struggling

[futzin']

None of the trims seem to be moving at my local dealer, and they're heavy on Rubicons. Per their website, currently offering 9K off a couple of Overlands, maybe 5 or 6 off Rubis, 8 off LEs, 7 or so off of SSs.

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[bgenlvtex]

I guess comparative to the Overland?

It's 10,000 over the base sport.

Using that rationale if anything is Overpriced it is the Overland which adds exactly nothing in the capability department and follows the Toyota shinier plastic and limited edition stickers marketing model.

Regardless in the model hierarchy, the Rubicon is a $3000 step up from the next lower model.

 

[Mikegcny]

Are there any vehicles which are currently selling very well? By any vehicles I mean any car or truck and by currently I mean post 1/1/2020.

I get the sense that many people are over extended and are not in the market for a new vehicle.

 

[Russler]

Who cares? I have the one I wanted and that is all that matters

 

[Etoimos]

Using that rationale if anything is Overpriced it is the Overland which adds exactly nothing in the capability department and follows the Toyota shinier plastic and limited edition stickers marketing model.

Regardless in the model hierarchy, the Rubicon is a $3000 step up from the next lower model.

I don't think the Rubicon is overpriced, but it could be argued that the Rubicon and Overland are on different branches of the model tree from the Sport. That would make the Rubicon a $10k upgrade (if that is what the number is, I did not go look it up).

 

[Mikegcny]

That would make the Rubicon a $10k upgrade (if that is what the number is, I did not go look it up

It is slightly north of a 10K markup.

If you option a Sport with Max Tow and a Rubicon with no options the gap closes a bit. From that point you could add all of the components that make a Rubicon a Rubicon and figure which costs less.

• This will also add the automatic to the Sport, so if you want a true $ to $ comparison, you would probably have to add the auto to the Rubicon.
• The Rubicon also comes with a lot of other goodies that don't add to the capability, so a true price comparison is not really possible with the base Sport (might be better to start with a Sport S)

 

[rafaelsmith]

Interesting to note...that FCA's new trim level for 2021 is an even pricier model than the Rubicon.

 

[bgenlvtex]

I don't think the Rubicon is overpriced, but it could be argued that the Rubicon and Overland are on different branches of the model tree from the Sport. That would make the Rubicon a $10k upgrade (if that is what the number is, I did not go look it up).

Of course they are, which is why I am disregarding the gap between Sport and Overland.

They are both premium models, Overland gives you the shiny stuff, and Rubicon gives you real world capabilities for $3000.

Which you will get back when you sell it (largely, if not more)

Comparing a Sport and a Rubicon and bemoaning the price gap, is like comparing a base model Challenger and. Hellcat. Yes, they come in the same box and will haul the same number of take out egg rolls, but the similarity stops there. Now compare a Scat Pack and a Hellcat and you are doing something.

I get that not everyone wants or is economically capable of buying a Rubicon. Honestly I wish they were higher and fewer could afford them, it would drive resale higher yet.

 

[BAT]

Of course they are, which is why I am disregarding the gap between Sport and Overland.

They are both premium models, Overland gives you the shiny stuff, and Rubicon gives you real world capabilities for $3000.

Which you will get back when you sell it (largely, if not more)

Comparing a Sport and a Rubicon and bemoaning the price gap, is like comparing a base model Challenger and. Hellcat. Yes, they come in the same box and will haul the same number of take out egg rolls, but the similarity stops there. Now compare a Scat Pack and a Hellcat and you are doing something.

I get that not everyone wants or is economically capable of buying a Rubicon. Honestly I wish they were higher and fewer could afford them, it would drive resale higher yet.

Probably have a lot of folks that bought Rubicons or Overlands that maybe could not afford them or in high note hell. I've already seen a handful of used at dealerships that listed financial difficulties why they were turned in. I like to look at them all and its nice to dream but in reality I know my range of what I can can afford will put me in the Sport S class with or without max tow. I don't need Max Tow now but for the future to haul trailer might be worth the investment. Have seen some crazy deals on overlands lately.

 

[Etoimos]

Of course they are, which is why I am disregarding the gap between Sport and Overland.

They are both premium models, Overland gives you the shiny stuff, and Rubicon gives you real world capabilities for $3000.

Which you will get back when you sell it (largely, if not more)

Comparing a Sport and a Rubicon and bemoaning the price gap, is like comparing a base model Challenger and. Hellcat. Yes, they come in the same box and will haul the same number of take out egg rolls, but the similarity stops there. Now compare a Scat Pack and a Hellcat and you are doing something.

I get that not everyone wants or is economically capable of buying a Rubicon. Honestly I wish they were higher and fewer could afford them, it would drive resale higher yet.

If one views the Overland and Rubicon as different branches of the model tree, then the Rubicon can not be an upgrade from the Overland (and I certainly do not think of it as an upgraded Overland). As such, the next model down would be the Sport S, which makes the Rubicon a $7k+ upgrade. Your Challenger example would probably be more suited to a Sport to Mojave to Rubicon comparison (if the Mojave does come in price wise between the two).

And because someone says something is overpriced, it does not mean they are economically incapable of buying it. I can easily afford a Cross pen, but that does not change the fact that they are overpriced. lol

 

[bgenlvtex]

If one views the Overland and Rubicon as different branches of the model tree, then the Rubicon can not be an upgrade from the Overland (and I certainly do not think of it as an upgraded Overland). As such, the next model down would be the Sport S, which makes the Rubicon a $7k+ upgrade. Your Challenger example would probably be more suited to a Sport to Mojave to Rubicon comparison (if the Mojave does come in price wise between the two).

And because someone says something is overpriced, it does not mean they are economically incapable of buying it. I can easily afford a Cross pen, but that does not change the fact that they are overpriced. lol

Overland gets all the creature comforts, Rubicon gets all of those comforts and adds capability to it. If you don't think it is an upgraded Overland, then explain all the creature comforts found on an Overland and Rubicon that are not present on any of the Sport models. The capabilities the Rubicon adds cost $3000.

It really isn't that hard to sort out.

The Mojave is going to be at least the same price as the Overland and that means it will be at most $3k less than Rubicon. Since it is a special ability model the chances they will sell it at Overland price is virtually none. Features will be added and subtracted from a Rubicon spec sheet and I will be very surprised if Mojave isn't equal in price +/- an insignificant amount.

 

[Etoimos]

Overland gets all the creature comforts, Rubicon gets all of those comforts and adds capability to it. If you don't think it is an upgraded Overland, then explain all the creature comforts found on an Overland and Rubicon that are not present on any of the Sport models. The capabilities the Rubicon adds cost $3000.

Below are the creature comfort features that are standard on both the Overland and Rubicon that are not available on the Sports:

LED ambient footwell lamp — mood/accent light
Auxiliary power, 115-volt outlet in center console
Two USBs and two USB-C in back of center console

That's 3 creature comforts that the Overland and Rubicon come with that the Sports can't get. Both have options that that the Sports can't get, but since they are both upgrades to the Sports that makes sense.

If the Rubicon was an upgrade to the Overland, it would have the Overland's options as standard and then add in the off-road performance parts as options. Instead, the Rubicon gets the off-road performance parts as standard and gets the same sets of options/packages as the Overland.

 

[PyrPatriot]

I guess comparative to the Overland?

It's 10,000 over the base sport.

$20k really. I couldnt find any JTRs advertised under $60k locally, still cant (probably, gonna check). But I am finding Max Tow for under $40k

 

[Br4hm4]

Personally I am ok with the "struggles"... I like having a unique vehicle that not everyone on the road has.

 

[Mikegcny]

$20k really. I couldnt find any JTRs advertised under $60k locally, still cant (probably, gonna check). But I am finding Max Tow for under $40k

Yes, but to keep the comparison as objective as possible, you can order a Rubicon stripped. Dealers know that this is a niche case, so they tend to option out the Rubicons that they have on their lots.

I also think some dealers know some more frugal buyers want a fairly stripped Sport with the 4.10 wide track axles to build on, so they keep some of the max tows on their lots.

Where I live (on Long Island) the Rubicon for most buyers is just an appearance package. Very few of these trucks will ever be locked, and even fewer will have their sway bars disconnected. People around here also tend to be a bit "showy" and would not buy something that is not a Rubicon just because they need to have the highest trim level. I am not sure if this is why the Rubicon is selling better, or if on a national level most people are buying them for their capability. This forum might be a bit biased (not using this word negatively) in the assessment of these buying patterns since most of the crew here is using, and building on, the capabilities of their particular trim level.

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