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Jeep Gladiator is Struggling

jurfie

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I guess comparative to the Overland?

It's 10,000 over the base sport.
I might be jumping the gun replying before reading the rest of the thread, but the Rubicon is $7,130 more than the Sport S. You can't compare it to the base Sport as you can't option them the same.

Base Sport S = $36,745
Base Rubicon, which "includes all features on Sport S plus" the features discussed already.

Jeep Gladiator Jeep Gladiator is Struggling Screen Shot 2020-02-18 at 3.23.35 PM
Jeep Gladiator Jeep Gladiator is Struggling Screen Shot 2020-02-18 at 3.24.25 PM
 

Bob502000

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Like I said pretty much in the tank hence the heavy discounting along with factory incentives.
They didn't even start delivering until may and it took several months to get going. That's less than a half year.
 

jurfie

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Plus, it's a convertible! Why does nobody acknowledge that? You're paying for that. It's not a freebie.
This is a valid point. Just for shits and giggles, I looked at the difference between a Camaro coupe vs. convertible: $6,500 upcharge for the ability to drop the top.

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BlueCT

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I have had my truck for about 2 months now. I think its gotten a lot of odd reactions. My neighbor who drives a BMW calls it an Iraqi war truck and thinks its stupid. He isn’t a “car guy” he just wants a status symbol. The parking attendants in my garage in NYC have said multiple times how people comment how “cool it is” all the time. I think there are a lot of guys who would love to have it but can’t justify it because, as a previous post noted, its a like an expensive watch, you buy it because its cool and you can afford it now because it how well it tells time. I think a 911 is an amazing car and I could afford one but I have 3 little kids and commute into nyc so its not a practical car for me. I want a convertible and something that can get my kids around and haul tons of crap and handle NYC pot holes and bad weather and is “me”. I had a Mercedes GLE 450 coupe. It was an amazing car but it wasn’t me, it was more my neighbor with the BMW. I’m a Jeep guy, this is me.
 

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jimbom

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They aren’t, that’s the point, the Gladiator sales are officially in the tank!
It's a little early to be writing the Gladiator off. I knew I was going to buy one when they were unveiled and kinda sorta considered ordering an LE on the 4/4 launch. The delay of the manual put a cold stop to that. Couldn't even test drive a 6-speed here until the fall. The local dealers never had more than 4 or 5 Gladiators on the lot at a time and I wanted to see in person all the colors and options I was considering before buying. That didn't happen until late November and I had to drive >100 miles to accomplish that. A month later I ordered it. Point being, I was ready long before Jeep was up to speed. Here we are deep into Q1 2020 and they still haven't logged a sale to me

It will take awhile for Jeep to ramp up and get the word out. They've got a disadvantage over the other truck companies who count heavily on brand loyalty. I'd say if they win over 100k buyers who've dumped another brand this year, they're doing pretty well.
 

ALVagabond

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Like I said pretty much in the tank hence the heavy discounting along with factory incentives.
Around the time the Gladiator was announced, the CEO of FCA said they'd be happy selling 100k Gladiators/year. 40k in half a year, the year they launched and before the incentives started kicking in, is probably right on target.
 

aj8544

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Will know alot more after this quarter when numbers are released. This will be the first sales report where factory incentives were available, and at least some advertising was out (superbowl). Alot of the general non Jeep fanatic public probably saw the Gladiator for the first time superbowl night. If sales are flat at the 16k mark again for the quarter then it might be time to start questioning the JT’s success.
 

JJL

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What's killing the JT is the crazy price and crappy dealer stock. At the high end you can get a F-150 Platinum or equivalent for the same price, or less. Once the Jeep crowd bought theirs, what you now have is people that need a mid-size truck.

The high price does not support the goods, IMO. Yes, I'm still buying one in the next couple of months...
You're spot on with this. I waited 10 years for this thing to come out so when it did I immediately bought a Rubicon with all the bells and whistles. I paid way more than I should have. A loaded Tacoma with every option available would have cost me 15K less. I could have bought a full size Rebel with significantly better tech and a lot more room. I can't tell if I have buyers remorse or not. I hate paying above market for anything, especially if there are other things I like just as much. Time will tell I guess...
 

aj8544

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You're spot on with this. I waited 10 years for this thing to come out so when it did I immediately bought a Rubicon with all the bells and whistles. I paid way more than I should have. A loaded Tacoma with every option available would have cost me 15K less. I could have bought a full size Rebel with significantly better tech and a lot more room. I can't tell if I have buyers remorse or not. I hate paying above market for anything, especially if there are other things I like just as much. Time will tell I guess...
I had this debate with myself for months. Always driven full size trucks, never even considered midsize before. Really struggled with the more truck for less money issue. Drove a Rebel and really considered buying it. Finally settled on the JTR with the logic that it all depends on how you define “more truck”. If its square footage and hp then the full size wins, but if you value the top off doors off features and off road capability combined with reasonable truck capability then the JT is “more truck”. I still have my F150 until its lease is up- I walk right past it to drive the JT every day- thats how I know I made the right choice. But I did wait to buy until I could get a deal- paid over 6% below invoice, might feel differently if I paid msrp.
 

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ZTMAN

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I don't really view the JT as a truck per se. I view it as an unlimited with extra storage space with easier access to the cargo space.

I have generally had Jeeps most of my driving life and I think the JT is great. Surely not comparable to a full size truck other than price.

If you want a full size truck, you can certainly purchase one for less that a JT, but a full size truck is not a JEEP.
 
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Hootbro

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Like some people have already mentioned, the Gladiator is a lifestyle vehicle platform and will lose out in many respects to other trucks in terms of performance, payload and hauling.

I agree, a lot more "truck" can be had with other offerings and brands. For me, I like that the Gladiator is based off the Wrangler and will probably be left unchanged for the whole current Wrangler JL life cycle and that will probably be about 10 years or so minus a mid cycle refresh as per most norms. That mean not having to languish on a newer generational model and having a aftermarket support that will be there for many decades to come.

If one is not a Jeep lifestyle person or makes their living using a truck, the Gladiator is not a good fit in my opinion for those.
 

ALVagabond

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Speaking of "more truck"... I drove a Ram 1500 ("Big Horn" edition, lol) for a couple month last year while my Wrangler JKUR was getting repaired after being rear-ended and that thing was hot garbage. The only positive was that the engine sounded good when you started it. Otherwise, it was slow, bulky, a PITA to maneuver, etc. Before I bought my Wrangler, I drove a full-size Silverado 1500 Z-71 (albeit a single cab) for 12 years and I was floored at how obnoxiously big and unfun to drive that Ram was and full-size trucks had gotten in general.

My point is "more truck" doesn't mean "better truck," especially when "more truck" is a suck-ass drive.
 

aj8544

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Speaking of "more truck"... I drove a Ram 1500 ("Big Horn" edition, lol) for a couple month last year while my Wrangler JKUR was getting repaired after being rear-ended and that thing was hot garbage. The only positive was that the engine sounded good when you started it. Otherwise, it was slow, bulky, a PITA to maneuver, etc. Before I bought my Wrangler, I drove a full-size Silverado 1500 Z-71 (albeit a single cab) for 12 years and I was floored at how obnoxiously big and unfun to drive that Ram was and full-size trucks had gotten in general.

My point is "more truck" doesn't mean "better truck," especially when "more truck" is a suck-ass drive.
Exactly- I have always found myself getting tired and bored of the 1/2 tons Ive owned. In a sense with all the new car like features in 1/2 tons and massive cabs the trade off for me is they now feel like a minivan with a bed. The JT brings back an almost old school-cool truck feeling, while still offering modern electronics etc... Now that I have the JT and drive it back to back with the F150 it makes the F150 feel massive, sluggish and incredibly cheap, particularly the interior- the F150 is a big cheap plastic box.
 

Teghogh

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Exactly- I have always found myself getting tired and bored of the 1/2 tons Ive owned. In a sense with all the new car like features in 1/2 tons and massive cabs the trade off for me is they now feel like a minivan with a bed. The JT brings back an almost old school-cool truck feeling, while still offering modern electronics etc... Now that I have the JT and drive it back to back with the F150 it makes the F150 feel massive, sluggish and incredibly cheap, particularly the interior- the F150 is a big cheap plastic box.
i have a 19 raptor and your assessment is spot on. i much prefer to drive the gladiator than the raptor. much easier to drive, park, much much better interior, and you can forget about offroading in any place less than 10ft wide. now if i was hitting the sand dunes every day then the raptor would have been the ideal choice.
if jeep provide a real raptor competitor ( unlike the mojave) i wouldnt even consider buying a fullsize truck ever again
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