Something Jeep needs to do to sell more...

[chorky]

For maybe what, 2% or less of owners? You can almost guarantee nearly every Jeep sold is not "needed".

well by that measure one could easily argue that every vehicle in the country is ‘not needed’. Plenty of places in the world have no vehicles. My little TJ was a necessary vehicle amd the most reliable one ai ever owned. Its subjective and depends entirely on what a person considers ‘need’

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[Maccam26]

i don't think jeep is trying to become a premium brand. They will most likely spin wagoneer off into a separate brand if they are successful enough (the website doesn't even call the pair jeep vehicles, and the SUVs don't have a single jeep badge on them) and while the wrangler and gladiator are about 10k more than similarly sized vehicles from other manufacturers, no one would argue the price reflects luxury. Also all Jeep's other offerings are price competitive with the non-premium side of the industry

Weird they are in a different Wagoneer Category... things that make you go huh...

 

[Challenger85]

None of these things would sell more cars. Anyone doing this was already looking at the car. Nobody is going to say, “oh man, I’ll get a Jeep because they’ll deliver it to a trail for me.”

 

[ShrimpHappens]

BMW does a a Performance Center delivery as well, at their plant in Spartanburg, SC.

I certainly agree with others that it'd be dumb to just cut someone loose on the actual Rubicon Trail. The Jamborees isn't a terrible idea, though the ever-changing logistics would be a hassle.

It'd be easiest to have a singular place, at the Toledo plant or anywhere else, where you could do an "Off-Road Experience" delivery on a pre-made course that won't get unexperienced drivers into too much trouble.

Jeep certainly could do it if they wanted to. But as far as doing it specifically to help sales? Nah, something like this would mostly be done by enthusiasts who were going to buy the vehicle anyway.

 

[Pigman67]

motor with more hp.....

 

[KidBobot]

The genius of Jeep's brand - and something their marketing team I'm sure are well aware of, and capitalizing on - is that it's neither premium, nor economy/affordable, nor gritty, nor glamorous... but rather, it is all of the above. As endless are the ways to make a Jeep "your own", it's image also depends on your perspective.

The Sport Trims, can be the "everyman's, blue-collar work horse"; it can be a tuner's blank canvas. The Rubi can be a rock-crawling, wilderness-taming, off-road safari warrior... The Mojave too. But they can also be urban cruising, street-king that city-slickers flex in. And all of the above can be mall-crawling, mom-wagons too.

And while one could argue that Jeeps are "affordable", not all are. And while most aren't "luxury vehicles" (some are), many do command a premium. (Priced as they are, for a mid/small-sized pick-up, Gladiators aren't exactly economical, entry-level, bargain vehicles.)
Also, in the U.S., they might be more common - despite some with 'premium' price tags - they aren't in the rest of the world. In parts of Europe and Asia, Jeeps are priced like Mercedes, BMWs, and Lexuses? Lexi? You get my point. So in many parts of the developed world, "Jeep" is synonymous with "premium".

 

[KidBobot]

P.S.: Think about it... For as many of us that love the awesome rigs featured here, there are just as many (maybe more) folks that love their blinged-out, RGB-LED-encrusted, rigs on 24's with rubber-band tires.


I'm sure somewhere out there, someone is thinking it would be a great idea to do a "Hot Import Nights" delivery option for their Jeep.

 

[Mball488]

The KISS (Keep it simple stupid) method has worked for Jeep since the induction of the CJ. From their marketing (minus the Bruce Springsteen commercial )to knowingly producing barebones vehicles that a small portion of people will ever own. They don't have to get all fancy to sell those vehicles. I'm purely talking about the CJ/Wrangler/JT market. They went all bougie with the other models. I think they should be spending their time and money listening to more of the community voices. Hell it took 30 years for them to finally bring back the pickup!.

 

[NachoRuby]

With Jeep being a more premium brand, there is one really big thing I think they could do to attract more sales. A few of the premium vehicles have specialized delivery options. Mercedes has (or had) the European delivery option, where you got to see your car roll off the line, take it on a 1-2 week driving tour of Europe, and then they shipped it to you in the US. Corvette has the Museum delivery, where you meet your car in the Corvette museum, learn all about it, and you use to be able to drive it on the track there, before they shipped it or you drove off. Both of these delivery options are always booked solid.

Jeep should do a few different options, such as a Rubicon Trail or a Moab delivery option. They could even as part of the package ship the Jeep to a dealer close to your home afterwards. I think it could be a great way to get a discounted vacation and your new Jeep in one shot.

A discounted Vacation to Cleveland? Haha I really like your idea though. Only kidding. That's not the first place most people think of when they think vacation.

Edit: should have read the whole post. A delivery at to a trail would be cool, although I think I'd want to drive it at least a little tiny bit before wheeling it, to make sure nothing's wrong that'd leave me stranded.

 

[Geoarch]

With Jeep being a more premium brand, there is one really big thing I think they could do to attract more sales. A few of the premium vehicles have specialized delivery options. Mercedes has (or had) the European delivery option, where you got to see your car roll off the line, take it on a 1-2 week driving tour of Europe, and then they shipped it to you in the US. Corvette has the Museum delivery, where you meet your car in the Corvette museum, learn all about it, and you use to be able to drive it on the track there, before they shipped it or you drove off. Both of these delivery options are always booked solid.

Jeep should do a few different options, such as a Rubicon Trail or a Moab delivery option. They could even as part of the package ship the Jeep to a dealer close to your home afterwards. I think it could be a great way to get a discounted vacation and your new Jeep in one shot.

Just deliver in less than five months!

 

[onewhippedpuppy]

When you consider that the average price of a new vehicle is over $40k, even the JT isn’t really “expensive”. July average new car price was $47k, which is nucking futs.

 

[joeym7]

Not for me, these things cost enough $$$, easier to just sign up for a trip of your dreams which could be with a local jeep club, or something national which Jeep honchoes as part of your new owner package.

Keep the two things separate, bundling these offers will just raise the prices more. If they clearly offer it as a option payed separately I am fine with it. But I don't need jeep to be my travel agent too...I get it if you are buying a European car and want a packaged trip to "the old country", I can see the benefits. But domestically, I'd always pass.

But to each his own and good luck.

 

[Hawkeyes3312]

the SUVs don't have a single jeep badge on them

You're not looking hard enough. They sure do say Jeep on them!

 

[Rahkmalla]

You're not looking hard enough. They sure do say Jeep on them!

I mean i don't have a wagoneer in front of me to do a video walkaround to prove my point, so i'll have to resort to citing others

Why Doesn't the 2022 Jeep Grand Wagoneer Have a Jeep Badge? (motorbiscuit.com)

 

[Hawkeyes3312]

I mean i don't have a wagoneer in front of me to do a video walkaround to prove my point, so i'll have to resort to citing others

Why Doesn't the 2022 Jeep Grand Wagoneer Have a Jeep Badge? (motorbiscuit.com)

Go to a lot and look. If you can't find Jeep in multiple spots, you're blind. Heard of Easter Eggs and Jeep before?

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