BaliMawr
Well-Known Member
- First Name
- Josh
- Joined
- Jan 8, 2022
- Threads
- 11
- Messages
- 345
- Reaction score
- 324
- Location
- Fredericksburg, Va
- Vehicle(s)
- 2022 JTMT, 2004 R1150GS, 1979 R100
- Build Thread
- Link
- Occupation
- Art Teacher, Blacksmith
I think that there are also wants and needs that are counter to the mainstream. I looked at towing numbers for mid-sized trucks, because I hate full size trucks. I had a Honda ridgeline, because they were quirky (the originals, not the invisibly vanilla new version). I like the jeep because it's quirky, but also, objectively, because it's not bulbous and jacked up like the Ford Ranger. I like it because it will do the truck stuff that I need, but it's SMALL like I like. It actually has better sight lines than my ridgeline, and WAY better than the Ram 1500 I had been towing with. And that low bed rail and associated visibility doesn't exist in anything north of the Ford Maverick. If I hadn't NEEDED to tow my TT and haul garbage to the dump, I'd be driving a MINI. Am I happy with my JTMT? Oh hell yeah! There isn't anything else that would do what I need, the way I want it to do it any better.As someone who sold cars I can tell you that that makes a HUGE amount of sense.
Someone isn't going to come in and tell you that the Gladiator is slower, 10k more expensive, and doesn't do as well in crash testing as the (Brand X) pickup.
The term is cross shopping. I don't think its happening much. Because by the numbers the Wrangler / Gladiator doesn't make much sense.
When I sold cars, I quickly learned that much of the sales training that they taught us was crap. Oh, they will cross shop the Saab convertible against the Infinity, Lexus, and Benz convertible, the sales trainers would say.
But in the end, I didn't lose sales to "competitive" cars. I often lost sales to cars that were nothing like the Saab convertible. I lost one deal to a Corvette. Another to an ESCALADE!!!.
When you have a vehicle that is primarily purchased based on WANTS not needs. There is no logic to the buying decision.
Now... WTF were we talking about?
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