FCA Reports Q3 2023 US Sales, Including Jeep Gladiator Sales

[Mister Lamb]

We can speculate why Jeep started charging 20% more MSRP over a three year period, but it appears they are trying to glean as much cash as possible to support the EV transition. I'm not saying this is a good move nor has it worked (ask the old CEO), but with charging a lot more for offering very little, they clearly are trying to generate revenue.

Unfortunately we know CA's CARB often paves the way for the other states to follow. In conjunction with Governor Newsom’s EO N-79-20, the CARB approved the Advanced Clean Cars II rule. The rule establishes a year-by-year roadmap (below) so that by 2035 100% of new vehicles sold in CA will be zero-emission vehicles, including plug-in hybrid electric vehicles. Source.

Jeep has already laid out its EV strategy. These vehicles are coming. More than likely, several of those names on the 2023 sales chart will be different by 2035. I'm really hoping a 4xe Gladiator is coming because if not, it's a goner.

It's coming as per Head of Jeep NA

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[jav_eee]

The leather in the Jeep looks stretched out, the Ford leather looks perfect.

Unless you’re rocking katskins can we honestly call either of these “leather”?? What’s it got like 10% “real” leather? and the rest is plastic. Pleather is the right word.

 

[Deleted member 57233]

Unless you’re rocking katskins can we honestly call either of these “leather”?? What’s it got like 10% “real” leather? and the rest is plastic. Pleather is the right word.

I prefer the fake stuff these days. Much more durable, less maintenance, easier to clean.

 

[Wheelin98TJ]

Unless you’re rocking katskins can we honestly call either of these “leather”?? What’s it got like 10% “real” leather? and the rest is plastic. Pleather is the right word.

True, probably not.

Jeep says they are "Nappa leather-trimmed".

 

[Mad Mac]

It is difficult to find good Naugahyde these days,
now that Naugas are an endangered species.

 

[NewGladdyOWNR]

Im hoping fca sees the consistent volume drop as a direct result of the inflated prices.

Tell me about it.. I’ve been shopping for new/used Rubicons, window stickers for a used 2020 basically loaded was around 55K, 2023 models for the same specs was pushing 70k. Unreal.

 

[cranbiz]

Tell me about it.. I’ve been shopping for new/used Rubicons, window stickers for a used 2020 basically loaded was around 55K, 2023 models for the same specs was pushing 70k. Unreal.

All I can say is keep looking and be willing to travel. They are out there. I just bought a loaded 2021 Rubicon with 3600 miles on it for $47K OTD. I had to travel 4 hours each way to make the deal.

 

[TheDerb]

According to last quarters officially released numbers, Jeep 4xe accounted for 36% of total sales- out of 46,671 that means 19,601 were 4xe.

https://[Banned Site]/stellantis-post-its-sales-numbers-for-the-u-s-in-q2-2023/

BUT in this post, we see in the release they say that the 2nd quarter PHEV numbers were 42% of all sales, which at a listed sale qty of 17,662 means Wranglers only really sold 42,052 units. Which means they were really down 23% in sales in q2, not the 13% they reported. Which puts them closer to "sales slump" territory than they might like us to believe. This is curious. And because the 41909 total sold is more likely accurate based on the 42,052 math, (assuming the yearly totals are correct) it appears they are intentionally changing a few numbers here and there to look better over the year.

It also means that if numbers are up 31%, that puts PHEV Wranglers at 23,137 sold, which means that 55% of all Wranglers are now PHEVs. That's pretty enlightening.

Gladiator number seem to be accurately reported. I agree with the people who have said that this is a niche truck, but I wanted to see how these low numbers compared to Ranger, Tacoma, Colorado, and Sierra. Is the Gladiator failing?

Here are those numbers: (scroll halfway down or so for a table comparing the mid sizes)
https://fordauthority.com/2023/08/ford-ranger-sales-numbers-figures-results-second-quarter-2023-q2/

Well, it shows us that mid size trucks simply aren't all that popular of a segment right now, and all mid size trucks are similarly lower YOY- around 25% less (with exception of Sierra that is only 16% down). These statistics are kind of uncanny with how they are all trending so similarly.

So, it's strange to me that Wrangler numbers were misreported in Q2 to the tune of a 10% differrence in their sales drop.

But overall, it appears that while the Gladiator isn't tearing up the showroom floors, it's certainly not really doing "worse" than any of its competitors, with the exception of being significantly worse-selling than the Tacoma. And everybody knows that Toyota cult can't be messed with And it also doesn't seem that the price increases (at least from this limited data) are impacting sales. It just seems like the segment is currently a bit... tired.

It still remains to be seen how much money Stellantis is going to pump into these things to electrify them. I'm curious if the new CEO is going to come in and chop the PHEV Gladiator that some people swear is coming. (For record: I don't think there is a PHEV Gladiator on the way).

 

[ErylFlynn]

According to last quarters officially released numbers, Jeep 4xe accounted for 36% of total sales- out of 46,671 that means 19,601 were 4xe.

https://[Banned Site]/stellantis-post-its-sales-numbers-for-the-u-s-in-q2-2023/

BUT in this post, we see in the release they say that the 2nd quarter PHEV numbers were 42% of all sales, which at a listed sale qty of 17,662 means Wranglers only really sold 42,052 units. Which means they were really down 23% in sales in q2, not the 13% they reported. Which puts them closer to "sales slump" territory than they might like us to believe. This is curious. And because the 41909 total sold is more likely accurate based on the 42,052 math, (assuming the yearly totals are correct) it appears they are intentionally changing a few numbers here and there to look better over the year.

It also means that if numbers are up 31%, that puts PHEV Wranglers at 23,137 sold, which means that 55% of all Wranglers are now PHEVs. That's pretty enlightening.

Gladiator number seem to be accurately reported. I agree with the people who have said that this is a niche truck, but I wanted to see how these low numbers compared to Ranger, Tacoma, Colorado, and Sierra. Is the Gladiator failing?

Here are those numbers: (scroll halfway down or so for a table comparing the mid sizes)
https://fordauthority.com/2023/08/ford-ranger-sales-numbers-figures-results-second-quarter-2023-q2/

Well, it shows us that mid size trucks simply aren't all that popular of a segment right now, and all mid size trucks are similarly lower YOY- around 25% less (with exception of Sierra that is only 16% down). These statistics are kind of uncanny with how they are all trending so similarly.

So, it's strange to me that Wrangler numbers were misreported in Q2 to the tune of a 10% differrence in their sales drop.

But overall, it appears that while the Gladiator isn't tearing up the showroom floors, it's certainly not really doing "worse" than any of its competitors, with the exception of being significantly worse-selling than the Tacoma. And everybody knows that Toyota cult can't be messed with And it also doesn't seem that the price increases (at least from this limited data) are impacting sales. It just seems like the segment is currently a bit... tired.

It still remains to be seen how much money Stellantis is going to pump into these things to electrify them. I'm curious if the new CEO is going to come in and chop the PHEV Gladiator that some people swear is coming. (For record: I don't think there is a PHEV Gladiator on the way).

If those numbers are correct the Ford Ranger sells at almost a 6 to 2 ratio. About 20k for the year for the Gladiator, and 30k for half the year on the Ranger. Curious if they actually made the price and specs inline would the numbers jump up to similar?

There are 2 ways to make a 1 million. Sell 1 million products with a 1 dollar profit or sell 1 product with a 1 million profit. Both nets you the same money. Stellantis seems to want to lean on the latter and not the former. Wonder if they could sell more they could make a bigger profit over all.

 

[skiptheroad]

While watching the New Mexico State football game last night, for the first time ever (or maybe in a very long time), Jeep aired a commercial showing their base 2 door wrangler. It was shown in the no upcharge white paint and had the base price listed in bold numbers below the image of the wrangler.

 

[cranbiz]

While watching the New Mexico State football game last night, for the first time ever (or maybe in a very long time), Jeep aired a commercial showing their base 2 door wrangler. It was shown in the no upcharge white paint and had the base price listed in bold numbers below the image of the wrangler.

Saw that commercial on another network. If someone had enough interest in a Wrangler, that seems like a decent price. Then when they find out that pretty colored JL with 4 doors and some creature comforts is $60K, they walk out the door.

 

[Higher_Ground]

I have to say, at this point I am priced out of the market.

I paid 37k on a 41k sticker. I was never going to buy a fully loaded Rubicon. I couldn't afford it back then, and I certainly can't afford it now.

The Gladiator is a niche vehicle. It is not a luxury vehicle (though a fully loaded one might start to tip the scale).

The problem is making a niche vehicle even more niche by pricing people out. The niche appeals to me but only at a price I could actually afford. I'm willing to forgo it entirely if I can't.

 

[Lunentucker]

Interesting that Tacoma is up YTD, even though they have a brand new generation releasing for 2024.

https://www.goodcarbadcar.net/2023-us-vehicle-sales-figures-by-model/

 

[legacy_etu]

Interesting that Tacoma is up YTD, even though they have a brand new generation releasing for 2024.

https://www.goodcarbadcar.net/2023-us-vehicle-sales-figures-by-model/

Wow, that is nuts. Especially given the crappy ergonomics and transmission.

 

[Hootbro]

Wow, that is nuts. Especially given the crappy ergonomics and transmission.

Heard the phrase many years ago about Toyota that went along the lines of "Toyota does not necessarily always build the better vehicle, they build the better customer". They tend to make the dealership experience and after sale dealership service experience a way lot better than the Big Three USA brands. The Toyota Kool-Aid drinking and return customer retention is a hallmark of their customer base that makes many outside looking in and scratching one's head about how they sell so many Tacoma's.

Having owned a couple of Tundra's and Tacoma's over the years, neither was class leading in anything and the worse I could say about them is they were boring reliable if that makes sense.

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