Stinging article on Stellantis on CNN. Not looking good.

[Blkbean36]

Jeep has too many models. Last year I was looking for a Wrangler in sarge green but couldn't find one so bought a Gladiator Sport instead. It has been fine, well equipped, auto trans, v6, auto a/c, nice touch screen, soft and hard top and hard tonneau cover for $41k. No problems at 5500 miles.

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[AmosMoses]

Sure, but people bashing a specific news network (in this case CNN) as if they're not all two sides of the same stupid coin reeks of partisanship.

If you pre-determine "news" as not trustworthy because of political cult groupthink, well, that's silly. They're all biased and for-profit, but if you read stuff from a "side" you don't usually agree with, it actually makes you better than just living in an echo-chamber.

I agree and that's a good point you make. I would urge everyone to unplug their tvs, cancel their cable, and help drive the nail in legacy media coffins. They profit off of our fears and insecurities, turning us against one another.

 

[smlobx]

There is nothing in that article that is news to anyone here or who has been paying attention to the market.

If you remember over the last 2 years virtually all the American executives were either forced to retire or left. i.e. the Stelantis BOD doesn't have a clue about the American market. The market that was making Stelantis profitable.

Why they gave Tovaris bonuses is beyond me. They were definitely working on behalf of their stockholders...

 

[biodiesel]

Read the sticker, many of us that are buying new Jeeps are getting insane discounts. Did you pay full sticker for yours?

For example, we bought our 2023 Jeep Gladiator EcoDiesel Rubicon for 25% off MSRP, which I think came out to be about $15,000 off MSRP.

 

[Viper501]

For example, we bought our 2023 Jeep Gladiator EcoDiesel Rubicon for 25% off MSRP, which I think came out to be about $15,000 off MSRP.

Those of us around here know that is possible / likely. The average consumer does not. They look at the MSRP and go “F” that, you people are crazy.

 

[biodiesel]

Those of us around here know that is possible / likely. The average consumer does not. They look at the MSRP and go “F” that, you people are crazy.

I found out about the 25% off because it was advertised all over the place (T.V. commercials, social media advertisements, dealer advertisements, etc.). That was back in February/March timeframe. There was no haggling. Virtually every dealership was offering the 25% off at that time. I wasn't even looking to buy one until I saw the advertisement. My wife said, "You've always wanted the Gladiator diesel, so this would be a good time to buy one." So, within 48 hours, we had located one in Prescott, AZ that we really liked. And within another 48 hours, we drove 4 hours to sign the paperwork and drove it home.

 

[Badunit]

The writing in that article smacks of AI or a very bad human writer.

I had that same thought about it.

 

[Supazuk]

Jeep prices have gone through the roof. Buyers are bailing and dealers are furious.

Could one say the Buyers are bailing Fast and dealers are furious?

 

[Janster]

Why do people keep trying to compare totally different trucks to each other? You can't compare a Canyon to a Toyota anything or either of those to a Jeep.
For one thing, different size companies, different home bases, and different design and construction methods. And different markets with different scales...
But some still want to compare prices as if all else was equal. I guess no one took economics classes or was ever involved in manufacturing(especially with unions involved)

Yes…you have to compare them!!!

If you’re a new buyer looking at ALL the midsize trucks available to choose from - you’re gonna compare every aspect of each. One of them being PRICE (Bang for your buck).

This thread is discussing prices ‘going thru the roof’….. You can’t convince buyers (especially new buyers who’ve never owned a Jeep before) to sway in your favor when your pricing is much higher than the rest. That’s a no brainer…
They need to figure out how to tap into the rest of the population…. Jeep people and Jeep buyers/repeat buyers won’t keep the afloat.

 

[Zachanadandy]

Yes…you have to compare them!!!

If you’re a new buyer looking at ALL the midsize trucks available to choose from - you’re gonna compare every aspect of each. One of them being PRICE (Bang for your buck).

This thread is discussing prices ‘going thru the roof’….. You can’t convince buyers (especially new buyers who’ve never owned a Jeep before) to sway in your favor when your pricing is much higher than the rest. That’s a no brainer…
They need to figure out how to tap into the rest of the population…. Jeep people and Jeep buyers/repeat buyers won’t keep the afloat.

And a canyon at4 with the off road package is $68k, you give up half the bed space with the bed mounted spare, and it won't be anywhere near as capable off road as a JT Rubicon. At gmc you're likely paying that msrp. Sure if you add every option you can push the Jeep msrp $10k higher, but you'll still end up paying $10k less. Everything is expensive now period but Jeeps are still competitively priced with their competition be that JT vs midsize trucks or JL vs actual off road worthy suvs.

 

[RIPLER]

Not too long ago manufacturers and dealerships were making record profits by gouging their customers. Now the customers are refusing or simply can't pay for overpriced vehicles and dealer markups and they are crying. Screw them.

 

[Viper501]

It is all about perception. The buyer's perception is their reality. They perceive Jeep as the ride of a covered wagon with the reliability issues of a Yugo. That combines with a huge MSRP to turn people off before they even bother going to the showroom, much less take a test drive and decide to talk numbers. It is a really tough place for Jeep to be and the Stellantis overlords are to thank for that problem.

 

[LostWoods]

And a canyon at4 with the off road package is $68k, you give up half the bed space with the bed mounted spare, and it won't be anywhere near as capable off road as a JT Rubicon. At gmc you're likely paying that msrp. Sure if you add every option you can push the Jeep msrp $10k higher, but you'll still end up paying $10k less. Everything is expensive now period but Jeeps are still competitively priced with their competition be that JT vs midsize trucks or JL vs actual off road worthy suvs.

Everyone loves to play the it's so much more capable off road but honestly, nobody cares. How many on this forum, let alone the general market, have taken their Gladiator somwhere a Tacoma or Colorado can't go in the last six months? The last year? Ever?

It's great marketing and that's Jeep's image, but the reality is the most any JT is likely to see off road is a forest road and the number who actually buy it to off-road at any level that justifies it aren't nearly enough to maintain any justification to make them.

The new Tacoma and Colorado can let people cosplay as off-roaders all the same without all the headaches that come with the Jeep that is priced the same without the redesign the other two received in the last few years.

 

[Zachanadandy]

Everyone loves to play the it's so much more capable off road but honestly, nobody cares. How many on this forum, let alone the general market, have taken their Gladiator somwhere a Tacoma or Colorado can't go in the last six months? The last year? Ever?

It's great marketing and that's Jeep's image, but the reality is the most any JT is likely to see off road is a forest road and the number who actually buy it to off-road at any level that justifies it aren't nearly enough to maintain any justification to make them.

The new Tacoma and Colorado can let people cosplay as off-roaders all the same without all the headaches that come with the Jeep that is priced the same without the redesign the other two received in the last few years.

The prices were the same before the redesign...as posted above a loaded Tacoma was $40k in 2017. And that Tacoma had the same v6 and 5 speed auto for a decade plus until this year. I actually wheel mine but I'm well aware that most will never use the capability. That being said the prices are still comparable.

 

[BourbonRunner]

There is nothing in that article that is news to anyone here or who has been paying attention to the market.

If you remember over the last 2 years virtually all the American executives were either forced to retire or left. i.e. the Stelantis BOD doesn't have a clue about the American market. The market that was making Stelantis profitable.

Why they gave Tovaris bonuses is beyond me. They were definitely working on behalf of their stockholders...

QFT.

Stellantis has zero idea how to work the North American markets and it shows - first by the brain drain and later by the lineup changes.

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