2026 Gladiator Whitecap Announced

[JAY]

Jeep® Brand Cuts Through the Cold With Gladiator Whitecap, the Next Mission in the 'Convoy' Campaign

• Second mission in the Jeep® brand’s Gladiator “Convoy” campaign, following Shadow Ops
• Heritage‑theme, two‑tone execution inspired by Jeep brand legacy
• Available across Gladiator Sahara, Rubicon, Rubicon X, Mojave and Mojave X trims, starting at only $495 MSRP

February 19, 2026 , Auburn Hills, Mich. - Jeep® brand continues its mission‑driven Convoy campaign with the debut of the 2026 Jeep Gladiator Whitecap, a heritage‑inspired special edition that celebrates Jeep’s legendary roots through a bold, unmistakable design. Following the stealth‑forward Gladiator Shadow Ops, Whitecap adds a modern interpretation to heritage‑inspired colorways, honoring more than eight decades of off‑road leadership with a timeless two‑tone look.

“As the second mission in our Convoy campaign, the Jeep Gladiator Whitecap acknowledges where we’ve been," said Bob Broderdorf, Jeep CEO. "It offers a clear nod to Jeep heritage, rooted in 1941, and built for today’s adventurers who value authenticity, individuality and real capability. We continue to listen to our customers, and their feedback is guiding us toward offering more colors, more customization and more flexibility across the lineup.”

Inspired by the earliest Jeep vehicles, Gladiator Whitecap pays tribute to the brand’s origins with a distinctive two‑tone execution that feels both classic and trail‑ready. Designed to stand out on the road and on the trail, Whitecap brings heritage to the forefront without compromising the freedom, utility and capability that define Jeep Gladiator.

Signature exterior elements include:

• Bright White painted roof
• Bright White painted iconic seven‑slot grille
• Bright White 1941 side‑stripe decal
• Bright White hood decal on Rubicon, Rubicon X, Mojave and Mojave X

Core Jeep Gladiator capability remains a key differentiator, with an unsurpassed 7,700‑lb towing capacity, a maximum payload of 1,720 lbs, a 5‑foot steel bed with integrated tie‑downs and an easy‑lift tailgate, as well as available lockable and removable rear‑seat storage bins for added interior flexibility, and it remains the only open‑air pickup in the industry with a removable roof and doors, a feature unique to the Jeep brand.

Built from Gladiator Sahara, Rubicon, Rubicon X, Mojave and Mojave X, Whitecap offers customers the flexibility to choose the capability that best fits their lifestyle, whether that’s daily driving, extreme off‑road adventures or high‑speed desert performance.

For model-year 2026, updates across the Gladiator lineup strengthen overall value, adding new features and refinements that make it an even more capable choice for those seeking off‑road capability.

The Jeep Gladiator Whitecap will be available at dealerships nationwide later this spring with a starting MSRP of $495 on Sahara, Rubicon X and Mojave X, and $495 on Rubicon and Mojave (when equipped with body‑color fender flares and body‑color Freedom Top).

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[ChrisNLA]

Jeep Wrangler:

Gets another (cheaper - but still expensive) 392 packaging.

Jeep Gladiator:

Best we can do is paint and stickers.

Didn't even get floor mats and questionable upholstery with this one

 

[Kbracken]

What a joke, still nothing more than some stickers and a white grille and white roof...

 

[Sbro2021]

 

[NotSo Bright White]

If only they offered it in the older retro Chief Blue. But no.

 

[ChrisNLA]

If only they offered it in the older retro Chief Blue. But no.

At least that would have had more actual lineage to previous Jeep models.

https://grassrootsmotorsports.com/new-cars/2017-jeep-wrangler-unlimited-chief/

 

[Verne]

Jeep Wrangler:

Gets another (cheaper - but still expensive) 392 packaging.

Jeep Gladiator:

Best we can do is paint and stickers.

Didn't even get floor mats and questionable upholstery with this one

But the top is WHITE!!!!!!!

 

[JTGuy]

My white '22 is a complete white cap and the option cost me $0.

 

[UTRocky]

Speaking of the Freedom top, if i want to paint my a different color should I take it to a paint shop or is something I can do and it turn out well?

 

[Volt0]

Just think how those will look with a Bestop or black fenders. Yuck.

must be cheaper to paint things white than to add color.

may as well just paint “Bronco sport” on the side.

 

[JTGuy]

Let's just paint everything a different color . Let's just leave things alone until we make some real design changes.

 

[AustyPosty]

It could've at least gotten retro white wheels, that would've completed the look imo

 

[DanW]

I'm a sucker for anything Hydro Blue on it, but I kinda like this look. I'm trying to picture it with a 2 inch lift and 35's.

Personally, I don't care about the 392, especially with the price and the way it tears up clutches in the transfer cases. I prefer the 3.6. But I'd love to see the Recon package with the 2 inch lift, 35 inch tires, and 4.56 gearing. That would be a sweet package.

 

[DirkG]

I look at it differently. We usually have to watch the Wrangler get the one-off special editions while the Gladiator marches on untouched. Last year's '41 Special Edition Wrangler was a good example.

Since perhaps its launch excitement, this is the first time Jeep seems to give a crap about the Gladiator and I think the sales and the renewed excitement seem to reflect that.

Now the '41 SE has come to the Gladiator, along with Shadow Ops, Reign and now a White Cap edition. Yes, to most of us these are sticker queens, but there's a little bit of renewed excitement around the JT and, I think, an appreciation.

Will this lead to a proper factory Gladiator Recon package? How about a V8 option for 2027? Hopefully. Not definite, but I know at least the pendulum is swinging in the right direction.

 

[Gregj]

Speaking of the Freedom top, if i want to paint my a different color should I take it to a paint shop or is something I can do and it turn out well?

Depends on your skill at painting. I suck at it so I farm that out. A different color top can look really good, wife’s white Jeep has a GCM top and grill and looks great.
Gregj

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