LostWoods
Well-Known Member
- Joined
- Mar 13, 2020
- Threads
- 15
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- 1,921
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- 2,171
- Location
- Gilbert, AZ
- Vehicle(s)
- 2024 4Runner / 1995 YJ
I've said many times that the Bronco focus group definitely included many Jeepers... aside from the lack of a solid axle its what most modern jeep owners have wanted. Most importantly, it has the features that make a rugged SUV feel much more stable and comforatble to the mall crawler (or, as you said, yuppies) that is your average JL/JLU buyer. I would say that with how directly targeted they were at Jeep and not Toyota, they definitely want to catch them.Heck, ford people will take this in stride. They've been waiting for this beast.
I agree social mediocre is savage beyond belief but Ford has survived some crazy times with money in the bank. Do they even need to catch Jeep - or just keep Jeep on the edge of their collective seats?
Bronco will sell - likely to what used to be called "yuppies" - today's young professionals (or wannabes) looking for comfort and trusting the Ford brand.
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