Gladiator sales down 22% in 4Q, 29% overall in 2023

[916WI]

It's kind of crazy how some people seem to be so obsessed over trade in values. Find the truck you really want and, if you can comfortability afford it, buy it and move on with life. Why stress yourself over what it could possibly be worth 3-4 years from now? I bought a Rubicon diesel 2 months ago. $75k list--paid just over $63k+TTL. With the payment schedule at over $1300/mo it was an insane amount of money to spend on a vehicle. Did I overpay? Absofreakinglutely. Would I do it again? Absofreakinglutely!. The thing sounds like a school bus trucking down the road--it's such a blast to drive. I managed to find one that had everything I wanted--adaptive cruise, cold weather, trail cam, katzkin leather, body painted everything in firecracker red. It was a customer ordered truck that wasn't picked up due to the stop sale. I could have bought a stripped out model in a boring color and been $10-15k to the good, but when you're spending over $50k--for me, it was much more important to get everything that I wanted--especially considering the intention is to keep this one for a while...........

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[1996XJ]

More power to ya. I hear that hot dog business is boomin.

Hot dog vendors be killing it right now! Driving lavish on long term financing!!!

 

[Willpower1]

Easy to see the cause. Ridiculously overpriced now, and stupid interest rates. Even discounted 15% they can’t get close to the prices of just 2 years ago.

 

[DirkG]

It is 100% the interest rates! the Discounts right are the result of that and trying to combat it ….I’ve been looking to buy a new one since my 2020 lease is up….and at 9/10/11 % its idiotic to buy at those rates….makes a 50-55k truck 800 a month ?!? Nobody is gonna do that …unless your paying cash

I agree 100%. I'm in the same boat. A lot of consumers prefer to lease. With the effed up supply chain and tight-ass banks in this inflation-driven economy, leasing is dead right now. Dead.

The only option is to buy right now and to get a decent payment, you have to go out an insane 84-months. People must be doing it because somehow I see a ton of brand new Grand Waggoneers here in the OC. I don't understand what people are doing with their money.

I've owned a lot of cars over the years and I've been doing my homework. There are no deals out there. Civics are leasing for $500/month. ?

 

[High Alextude]

Unpopular opinion (maybe). Gone are the days of putting next to nothing down on a $50k+ vehicle. It’s not terrible at 6/7% with a good amount down.

Drive something basic you can afford until you save up enough to drive what you really want. The closer you are to a payoff or not having one is more incentive to keep it longer too. Having a large monthly payment on something even that you really like can be a major buzzkill and is more pressure to trade it or sell it.

Gladiator will be around at least until 2028 so you got time to save!

 

[Cspence]

It's kind of crazy how some people seem to be so obsessed over trade in values. Find the truck you really want and, if you can comfortability afford it, buy it and move on with life. Why stress yourself over what it could possibly be worth 3-4 years from now? Did I overpay? Absofreakinglutely. Would I do it again? Absofreakinglutely!. I could have bought a stripped out model in a boring color and been $10-15k to the good, but when you're spending over $50k--for me, it was much more important to get everything that I wanted--especially considering the intention is to keep this one for a while...........

Ditto!

 

[Badunit]

Here are 4th Qtr and YTD 2023 midsize pickup truck sales sorted by YTD Change:

There is a lot of red on that chart with large declines in sales. The Gladiator is near the bottom but the numbers for most of the others are not much better. The Tacoma is certainly the king of sales and I expect 2024 will be another growth year with the new model. I'm not sure what to think about the Gladiator for 2024 given it is basically unchanged. I am expecting it to not be a stellar year.

 

[Cspence]

Here are 4th Qtr and YTD 2023 midsize pickup truck sales sorted by YTD Change

View attachment 352969

There is a lot of red on that chart with large declines in sales. The Gladiator is near the bottom but the numbers for most of the others are not much better. The Tacoma is certainly the king of sales and I expect 2024 will be another growth year with the new model. I'm not sure what to think about the Gladiator for 2024 given it is basically unchanged. I am expecting it to not be a stellar year.

Man, whats up with the Ranger?!

 

[Mflowers11]

Not just the Raptor anymore, but everyone has some version of a Raptor or off-roader trim. Many with actual off road credibility and features, some with pretender packages. But now consumers have many, many more off roady options than they had 5 years ago,

I think that has a lot to do with it and I recently did just that, sold the JT and went with a Silverado Trail Boss. For MSRP of 68k, got it for about 63k, loaded, factory 2” lift, quicker V8 with more power, huge interior, smoother HWY, tracks like a dream, power tailgate lol, tows 9500 and OEM trailer braking. Not a rock crawler but here in Wisconsin and for my purposes I didn’t need the off-road capability as much as I needed additional practical ability.

As much as I told myself the Gladiator was a Truck, it is is built for a niche purpose, many including myself stretch the practical use to make it fit our needs. Don’t get me wrong, I LOVED MY Gladiator but if I’m being honest, three weeks into my new ride, it sure is more comfortable to drive as a daily. I’m planning on getting another in a couple years but it will be purpose built for trips out west…bucket list trips!

The “fake off-road” trucks are capable enough for most midwestern hunters and weekend adventures with more daily advantages year round…when looking at dollar for dollar value. GRANTED…not as many smiles per mile with the top/doors off!!!

 

[Hootbro]

Here are 4th Qtr and YTD 2023 midsize pickup truck sales sorted by YTD Change:

There is a lot of red on that chart with large declines in sales. The Gladiator is near the bottom but the numbers for most of the others are not much better. The Tacoma is certainly the king of sales and I expect 2024 will be another growth year with the new model. I'm not sure what to think about the Gladiator for 2024 given it is basically unchanged. I am expecting it to not be a stellar year.

To be fair, the Colorado and Canyon numbers are dismal due to GM's abysmal launch on the new model and production pains. It did not help that 4K new units were on the factory lot earlier this year when a severe hail storm came through and those had to be reconditioned before delivery.

2023 Ford Ranger was a shit show also due to supply constraints and shut down for the new redesign 2024 model.

2023 Jeep Gladiator is just good old fashion overproduction for actual demand that was less.

 

[Lost Cosmonaut]

Man, whats up with the Ranger?!

The current outgoing model is already a 10+ years old design (2011 ROW, 2019 in the US) and it shows. The new one is only just hitting the market here in the US for 2024. People have been talking about the 2024 being a newer model for at least a couple years now which drives 2023 sales off the cliff since people will just wait for the new one.

The same thing happened when they upgraded the Nissan Frontier. The previous one was absolutely ancient and last year sales were even more abysmal since a new one was right around the corner.

 

[Cspence]

The current outgoing model is already a 10+ years old design (2011 ROW, 2019 in the US) and it shows. The new one is only just hitting the market here in the US for 2024.

I didnt realize it was that old, I thought it was still "new". Didnt realize it was around since 2011

 

[Lost Cosmonaut]

I didnt realize it was that old, I thought it was still "new". Didnt realize it was around since 2011

The US got it in 2019 but the same model existed since 2011 basically unchanged. Ford just finally brought it here in 2019 because they wanted a tiny sliver of the Tacoma market, which I think they've done pretty well given how old the design was, especially in the fleet market taking a chunk from the Colorado/Canyon.

The new one is an evolutionary upgrade but it's finally something decently new.

Still not as bad as the Frontier's 16 years practically unchanged

 

[Yellow1098]

I agree 100%. I'm in the same boat. A lot of consumers prefer to lease. With the effed up supply chain and tight-ass banks in this inflation-driven economy, leasing is dead right now. Dead.

The only option is to buy right now and to get a decent payment, you have to go out an insane 84-months. People must be doing it because somehow I see a ton of brand new Grand Waggoneers here in the OC. I don't understand what people are doing with their money.

I've owned a lot of cars over the years and I've been doing my homework. There are no deals out there. Civics are leasing for $500/month. ?

I literally found a rubicon with a sticker of 43k today! I said I can put 10k down if need be and the payment was $900 a month with 11% interest lmaoooooo and we wonder why the sales are down? I wish I could just write the check for 43k but I can’t ……this is exactly why sales are down …..the lease was 8,000 down 700 month! This is on a 43k car! My credit score was 750

what does it matter if the sticker is 43k…..those were payments for cars welll over a 100k years ago

my sports s in 2020 the sticker was 48k and I put 2k down and paid 470 a month. How does this make sense now

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