2026 Easter Jeep Safari Concepts Officially Revealed

[SanTan38]

If they did a two door manual Loredo, I would definitely buy that one!

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[Mud Pie]

Exactly. The Convoy Gladiator was the first thing I thought of when I saw the Anvil. Definitely some similarities in those front ends (design, lighting, and fenders)...

And interesting that the Anvil has a slightly different center stack with a Tesla-like protruding screen...

I'll be honest. That large screen is an absolute, positive deal killer for me. The is NO NEED for a screen that size !! The crazy obsession with "bigger is better" home television screens has bled over to the automotive sector. Some people's home screens are WAY too big. I was always of the mindset that a TV should be part of the room, not THE room.

Yeah, yeah, I know, some will say the TV can't be too big. You're the reason we have these asinine displays in vehicles....

 

[JTGuy]

I really don't think that any of the "concept jeeps" have a better off road ability than my 2022 that I modded in my garage with hand tools. Probably no better on the highway or MPG. So why would I buy one? Where can I go with a 392 that my 3.6 won't go? Here is a few suggestions:::
Quieter inside'
better highway ride'
Larger fuel tank'
More rock resistant windshield

 

[ChadM]

Jeep® Brand Rolls Into the 60th Easter Jeep Safari, Celebrating Decades of Trail-built Toughness

• Jeep® brand and Jeep Performance Parts (JPP) by Mopar head to the 60th anniversary of Easter Jeep Safari in Moab, Utah, (March 28 to April 5) with even more vehicles and experiences for Jeep customers and off-road enthusiasts
• All-new Jeep and JPP custom concept builds pay homage to Jeep brand’s roots while defining the future of off-roading
• Land preservation and cleanup efforts at Fins and Things trail are led by Jeep brand and JPP employees, Red Rock 4-Wheelers and the Bureau of Land Management
• Official Jeep brand home base returns to Walker Drug in downtown Moab, expanding consumer activations with enhanced hands-on vehicle experiences and community-driven engagement
• Community celebrations feature a Jeep‑themed drone show, consumer activations at Spanish Trail Arena and consumer ride and drives in Jeep vehicles
• New Jeep Badge of Honor trails and a limited-edition 60th Easter Jeep Safari badge debut to celebrate the brand’s 85th anniversary edition

March 26, 2026 , Auburn Hills, Mich. - The Jeep® brand is gearing up for its annual pilgrimage to Moab, Utah, bringing bold, highly capable concept vehicles to the 60th Easter Jeep Safari, running March 28 through April 5. This year, tens of thousands of enthusiasts can expect fresh ways to experience and engage with the brand’s latest innovations. The brand’s official home base returns to Walker Drug in downtown Moab, where expanded consumer activations, immersive hands-on vehicle interactions and community-focused events will anchor the celebration.

“Moab isn’t just a place we visit. It’s a proving ground we honor and safeguard, a landscape we continually reinvest in and a community we’re proud to call our second home,” said Bob Broderdorf, CEO of the Jeep brand. “Easter Jeep Safari has shaped the Jeep brand for decades, fueling the evolution of our 4x4 vehicles and strengthening our bond with the community and the thousands of passionate Jeep enthusiasts who return year after year. To commemorate decades of off-road pioneering, we’re showcasing an exclusive lineup of Jeep concept and production vehicles, new immersive experiences and consumer activations, all to showcase the full depth of our off-road capability and reflect the core of who we are.”

From the all-new custom Jeep 4x4 concept builds to immersive consumer activations, the Jeep brand and Jeep Performance Parts (JPP) by Mopar are geared up to take over Moab, the country’s epicenter for off-roading adventures.

“Partnering with the Jeep brand for our annual trip to the Easter Jeep Safari gives our Mopar designers and engineers a wonderful opportunity to put their latest ideas and innovations to the test on some of the toughest terrains we can find,” said Darren Bradshaw, senior vice president of Mopar North America. “Moab is the perfect place to meet Jeep owners, share what we’ve been working on, and showcase our expanding authentic and affiliate lineups of accessories that can help them elevate their vehicles and feel confident tackling any off‑road adventure.”

As part of the Jeep brand’s ongoing commitment to land stewardship and responsible off-roading, Jeep brand and JPP employees will once again partner with Red Rock 4-Wheelers and the Bureau of Land Management to maintain and protect local Moab trails. Every year, Jeep volunteers complete a trail restoration project that often entails cleaning up miles of trash and debris, repairing and building rock walls and fencing, and restoring areas along the route.

The Jeep brand will offer 2026 Easter Jeep Safari attendees an unforgettable collection of Jeep 4x4 vehicles and experiences.

Jeep Brand and JPP Concept Vehicles
This year’s Easter Jeep Safari concept lineup is the biggest and boldest yet, showcasing all-new custom builds engineered by the Jeep brand and JPP’s resident design mavericks. The 2026 concepts honor Jeep’s 4x4 heritage and its legendary trail icons while adding a fresh dose of next-generation attitude. The result is a powerful collection that nods to the brand’s roots and previews the vehicles that will shape the future of off-roading. The following Jeep and JPP/Mopar concept vehicles will be on display at Walker Drug from Monday, March 30 to Friday, April 3:

• The Jeep Wrangler Anvil 715 concept is a purpose-built vision of what an overland‑focused Wrangler can be: capable, intentional and thoughtfully engineered without unnecessary bulk
• The Jeep Wrangler BUZZCUT concept by JPP blends compact, sporty, two-seat design with extreme capability and expanded storage for longer adventures
• The Jeep Grand Wagoneer Commander concept is a stealth‑leaning blend of full‑size premium and real off‑road function, built for drivers who want both standalone capability and the strength to tow a dedicated trail rig
• The Jeep Wrangler Laredo concept pares this Jeep 4x4 back to its core, then amplifies its character. Built on a Willys base, it highlights simplicity, mechanical feel and classic Jeep brand attitude, with subtle cues that nod toward how the Laredo line might evolve
• The Jeep XJ Pioneer concept marks the moment the original 1984 Cherokee changed the SUV landscape, tying that legacy to 85 years of Jeep heritage and the Cherokee nameplate’s 2026 return

Jeep Brand and JPP Display
At the heart of the action, the Jeep brand and JPP will have a dedicated consumer display during Easter Jeep Safari in downtown Moab.

Location: Walker Drug, 290 S Main St, Moab, Utah 84532
Dates: Monday, March 30 to Friday, April 3
Display hours: Monday through Thursday, 9 a.m. to 8 p.m. MDT; Friday, 9 a.m. to 4 p.m. MDT

Attendees will enjoy:

• Opportunity to win an all-expenses-paid trip to a Jeep Jamboree USA adventure (excludes Signature locations)
• A trail mixer hosted by JPP on Wednesday, April 1 from 4-6 p.m. MDT, with live Jeep trivia, a chance to win significant JPP parts and accessories and Badge of Honor T-shirt giveaways (participants must be registered, while supplies last)
• A community celebration featuring a Jeep‑themed drone show on Tuesday, March 31. Jeep will host free public viewing parties with live Gladiator DJ booths, food and prizes at Walker Drug and Milt’s Stop & Eat, beginning at 7 p.m. MDT, with the drone show to follow at 8:30 p.m. MDT
• Jeep brand and Mopar apparel, accessories and other goods available for purchase

Jeep Badge of Honor
The Jeep Badge of Honor program expands in celebration of the brand’s 85th anniversary, adding 11 new Core Trails for a total of 85 nationwide Core Trails, plus three new Moab- and Grand Junction-based Limited trails, and introducing a limited-edition 60th Easter Jeep Safari badge available through event check-in on the Badge of Honor mobile app.

As the industry’s only off-road rewards platform, Badge of Honor connects Jeep enthusiasts through exclusive challenges, a thriving online community, and a no-cost way to explore new trails, showcase vehicle capability and earn collectible badges. Stop by the official Jeep brand booth at Walker Drug from March 30 to April 1 to learn more about the Badge of Honor program, how to register, shop merchandise and check in to earn a commemorative badge. Find the Badge of Honor team at the Spanish Trail Arena, April 2-3.

Jeep Brand Consumer Ride and Drives
Easter Jeep Safari attendees will have the opportunity to test drive a variety of Jeep brand vehicles, both on- and off-road. Attendees with a valid driver’s license can visit the Jeep brand display at Walker Drug to sign up.

• Off-road trail rides – Get behind the wheel of a Jeep 4x4 and take on the Baby Lion’s Back trail in a legendary Jeep 4x4 SUV, including the Wrangler Rubicon and Gladiator Rubicon
• On-road city drives – Test drive the latest Jeep vehicles around Moab, including Jeep Wrangler, Gladiator, new Grand Cherokee, new Grand Wagoneer, all-new Cherokee and Compass models
• Camp Moab – A kid-friendly (ages 6-17) adventure zone created in partnership with the Red Rock 4-Wheelers and Jeepers Jamboree, giving young explorers a hands-on taste of the off-road spirit (Friday, April 3, 9 a.m. to 6 p.m. MDT, Old Spanish Trail Arena, 3641 South Highway 191, Moab, Utah)
• Spanish Trail Arena – Jeep brand and JPP will have a presence at Old Spanish Trail Arena on Thursday, April 2 and Friday, April 3 from 9 a.m. until 6 p.m. MDT, showcasing an exciting lineup of unique, upfitted, off-road vehicles and historical Easter Jeep Safari concepts, plus prizes, food and fun for the entire family (while supplies last)
• Jeep brand and JPP will sponsor consumer trail rides, hosted by Jeep Jamboree USA and in partnership with the Red Rock 4-Wheelers. As official trail supporters, the Jeep brand and JPP employees will help guide and navigate popular off-road trails on Monday, March 30 and Wednesday, April 1. Visit www.rr4w.com for more information

seems like moving away from cool concepts, and just bolting on existing addons to show what you can build rather than give us a vision of the future of what they can build. e.g. Jeep Hurricane was an amazing concept.

 

[BourbonRunner]

seems like moving away from cool concepts, and just bolting on existing addons to show what you can build rather than give us a vision of the future of what they can build. e.g. Jeep Hurricane was an amazing concept.

I think you're missing the point of what they're doing here-

Jeep is showing performance parts that you and I can go to the parts counter, buy and bolt on now (revenue) or in the near future as well as teasing possible future designs. (potential revenue)

Ever since Jeep got formally involved with EJS it has been about marketing and market research first while dangling a carrot to the enthusiasts.

 

[AustinLonghorn]

So what's the specs on the XJ? Has the original AMC-style steering wheel, but is it really an '84?

 

[JTGuy]

I'll be there looking at them alone with a million other people.

 

[DirkG]

I definitely like the Convoy front end better than the Anvil.

Where is the center vents on that Anvil dash?

I think the Convoy front is indeed a better match for the Gladiator, but I wouldn't kick that Anvil front end out of bed either.

And you're right, there are no center vents in the Anvil interior Then I thought maybe it was AI until you see the front shots and you can see the white backside of the screen. Talk about form over function.

 

[Mud Pie]

Possibly the center vents are those tiny slots between the display and the controls ?

 

[Oilburner]

So what's the specs on the XJ? Has the original AMC-style steering wheel, but is it really an '84?

I was wondering about that too, didn't the 1984 XJ come with the fabulous externally-lubricated GM V6?

 

[DylanM]

I was wondering about that too, didn't the 1984 XJ come with the fabulous externally-lubricated GM V6?

Oh yeah.

 

[JTGuy]

My Dad's 61 CJ5 came with an inline 4,,, back to the future. That XJ is really future.

 

[Flying J]

Digging the Anvil front end and roof. Wish we could get a JT roof similar.

If the Anvil front end comes out on the Gladiator, I'm going to have to buy a new one$$$!

 

[ChrisNLA]

I'll be honest. That large screen is an absolute, positive deal killer for me. The is NO NEED for a screen that size !! The crazy obsession with "bigger is better" home television screens has bled over to the automotive sector. Some people's home screens are WAY too big. I was always of the mindset that a TV should be part of the room, not THE room.

Yeah, yeah, I know, some will say the TV can't be too big. You're the reason we have these asinine displays in vehicles....

I don't have anything to add on the Jeeps, but our living room TV is 65" and I'm pretty sure our chairs are only 9 feet from it Whole living room might be 12 feet deep.

I love it

 

[Mud Pie]

I don't have anything to add on the Jeeps, but our living room TV is 65" and I'm pretty sure our chairs are only 9 feet from it Whole living room might be 12 feet deep.

I love it

LOL
My nephews TV is 120" in a room about your size. You literally have to sweep your eyes back and forth to see the whole picture.

I said to him, "Um, kid, think ya went a tad overboard ?". His response ? "Nah, I'm saving up for a 180" !!" "Okay....why ??" "Why not ??" "You ever hear the phrase "just because you could, doesn't mean you should."? " "Yeah, but that doesn't apply to TV's.".

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