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Another small truck… Maverick

jpjpjp

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Next time you get your electric bill, find or figure out the rate per KWH. Our electric provider is Duke Energy, and we pay just under $0.11/KWH. For the 88 KWH capacity of the Mach-E battery, it's just 88 x $0.11 = $9.68. I've seen some guys on the Mach-E forum that have overnight rates as low as $0.05/KWH, which means their fill up is under $5.
Yeah, we pay roughly $0.13/KWH, but the delivery charge is another $0.12/KWH so it's more like $0.25/KWH. Which is why we are installing solar.
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danielspivey

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I'm wrong at least 30x a day and could be in this instance but I don't see this being anything other than a novelty market.
Some people also claim the Gladiator is novelty… which it kinda is, in a segment of its own. Do you need to take the top off? Nope. Do you need to take the doors off? Nope. That’s what makes it unique and why people love them, nothing else out there they can really be compared to. A novelty item, that is truly useful and doesn’t current have a segment, means there is a NEED. When there is a need for something and you fill it = success.

Same thing with the new Ford. It’ll be in a niche of its own… which will be good for them. It’ll tap into different markets… commuters/civic/Prius owners/mpg minded folk and truck owners who don’t need a full or mid size. Sounds like VDot would buy them especially at the price price and MPg point. These would be great service and fleet vehicles. The MPg savings alone would like cut gas prices in half! This thing is small like the old s10s or rangers. At close to 40 mpg these things will sell!
 

Shackleton

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Maybe they will bring it back. I am loving all these unibody trucks that are coming out now. It will make it more 'mainstream' and there will be less bashing of trucks like the Baja (it had a lot). Reality is, having a bed vs a SUV back is more useful.
Yes and today’s market is so focused on trucks that it could be a better environment for success than back in the day
 

bring44

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Dollars to doughnuts, the new Maverick will outsell the Gladiator by a very wide margin.
I've realized this is more true for any segment in today's auto market. I've never owned a "truck" until the Gladiator (JK, TJ, Mini Cooper, 91 Honda Civic Si), but I can't imagine paying for a sedan, or what would be considered a conventional vehicle, after owning the Gladiator. This is purely based on utility alone. The Maverick will open the floodgates for this paradigm shift in the auto market/design. Cars like the Subaru Brat, Baja, hell even the El Camino were the right cars in the wrong market. A tiny bit of me toys around with the idea of owning a Tesla, but again, the utility just doesn't fit with the price tag regardless of model. The Gladiator is niche, as is the Wrangler; the Maverick will outsell most mid-sized trucks (Tacoma excluded) upon release.
 

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Toyfrog

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Namesake for one of the absolute worst Fords ever. I had a '72 Maverick. Real POS. Pinto XL.
images.jpeg
My buddys dad, shoehorned a built 460 with a power glide in one about 30 years ago. That thing was stupid fast, couldn’t keep it straight though. Only rode in it once.
 

MPMB

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The Gladiator is niche, as is the Wrangler; the Maverick will outsell most mid-sized trucks (Tacoma excluded) upon release.
Yeah, I don't think you understand the markets as well as you think you do.

Wrangler #s in a "niche" market.
Year sold
2005-79,017
2006-80,271
2007-119,243
2008-84,615
2009-82,044
2010-94,310
2011-122,460
2012-151,988
2013-155,502
2014-175,328
2015-202,702
2016-191,788
2017-190,522
2018-240,032
2019-228,042
2020-201,310
2021-49,647

Wrangler sells almost as much as the Tacoma. They are extremely popular and hardly niche.

For the Gladiator, in 2019 release year, the JT hit 40,000 units, and in 2020 77,000. 2021 numbers are probably going to be slightly higher (new car shortage affecting everyone).

For '21Q1 sales, the JT is 9th. Slightly behind the Tundra (which is surprising to me).
ModelQ1 2021Q1 2020
Ford F-Series203,797186,561
Ram Pickup148,837128,806
Chevrolet Silverado126,591143,698
Toyota Tacoma66,44953,636
GMC Sierra62,91653,008
Ford Ranger24,16620,980
Chevrolet Colorado24,08421,429
Toyota Tundra19,13421,658
Jeep Gladiator18,82215,258
Honda Ridgeline12,5708,125
Nissan Frontier10,78110,280
Nissan Titan7,4635,732
GMC Canyon7,1444,483

About 2020 numbers...

Ford is 200k over Chevy. Toyota leads mid-size by a yuge margin, competing with the Sierra for the #4 spot behind Ford, Chevy, and Ram.

The Ranger will have to more than double its sales to even come close to challenging the Tacoma. With the Bronco and Maverick, it's not going to happen. The Maverick won't even come close to challenging Ranger numbers, let alone the Tacoma.

Tesla, by comparison, sold just under 300,000 cars in 2020. The Ram pickup sells 260k more trucks than Tesla sells across all its cars.

I'm not convinced that people want a smaller mid-size, which the Maverick is at. The last effort for a small "truck" was the Subaru Baja... which performed poorly. The Rivian and Cybertruck will make a crowded market for the Maverick.

Maverick with a Ranger behind (according to the internet):
-truck-spied-testing-with-bigger-brother-ranger_26.jpg
 

legacy_etu

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My buddys dad, shoehorned a built 460 with a power glide in one about 30 years ago. That thing was stupid fast, couldn’t keep it straight though. Only rode in it once.
Jeep Gladiator Another small truck… Maverick
 

MPMB

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Klutch

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My Mustang club meets at the local Ford dealer. Last night the General Manager said he has 110 customer orders for the new Maverick. Considering nobody has yet even seen, let alone driven, one of these vehicles, I think that suggests it's already very popular.

The General Manager said they also get the new Mach E electric vehicles five at a time from Ford and, as soon as they arrive, all five immediately sell.
 
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Sgt Beavis

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I think the Maverick is a brilliant move by Ford. The pricing is absolutely outstanding. But nothing is perfect. But I do think they missed an opportunity by not offering a regular cab with a longer bed. The Maverick will be welcomed by the commercial market, but a larger bed would have made it a hit with a lot of businesses.

I’m not personally in the market for this but it would be more enticing to me if Ford also offered a more offroad capable version. It wouldn’t surprise me if they offered a Tremor version in a couple years.
 

Klutch

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I think the Maverick is a brilliant move by Ford. The pricing is absolutely outstanding. But nothing is perfect. But I do think they missed an opportunity by not offering a regular cab with a longer bed. The Maverick will be welcomed by the commercial market, but a larger bed would have made it a hit with a lot of businesses.

I’m not personally in the market for this but it would be more enticing to me if Ford also offered a more offroad capable version. It wouldn’t surprise me if they offered a Tremor version in a couple years.
Ford has the Ranger for a smaller, off-road truck. Likely, Ford will offer a Raptor version of the Ranger. The Maverick is the truck for the vast majority of buyers who never take their vehicles off road and who just need to carry home something large from Walmart or the big box store. Or to help their friends and family move from one tiny apartment to another tiny apartment.

Country folk won't understand the Maverick because it's not the truck for them.
 

jpjpjp

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Some of the biggest benefits of a small truck are parking and turning radius. When living near a big city, one of the biggest requirements I had for a new vehicle was a tight turning radius like my old XJ Cherokee, which is why I got a WRX. The 2 door Wrangler is great, the 4 door not so much, and the JT Gladiator is pretty rough. The Hummer's turning circle of 37.1 is a nice perk. It would be nice for a Jeep to match it. That being said, the maverick's turning radius isn't that great.
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