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Another small truck… Maverick

Squelch

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Looks similar to a Honda Ridgeline and serves the same purpose - get people into a truck that isn't a hardcore TRUCK truck. I think it's a great move by Ford and they might entice folks to move up to a Ranger or F150 as their next vehicle after this. It's definitely not a competitor to the Gladiator (or any other mid-size real truck) but it's got a place in the automotive ecosphere.
 

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tcracing

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This is their response to the critics that wanted a compact truck as the original ranger was. I agree with the awful original Maverick.
 

Bucephalus

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I'll probably lease one for my old man. I still have my Ranger--Amazingly capable little truck!
 

JohnnyUtah

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Why would they think the market will support two small trucks from the same manufacturer?
 

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Garemlin

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Why would they think the market will support two small trucks from the same manufacturer?
Well the Maverick is the size that the Ranger used to be. The Ranger is the size that the F-150 used to be. The F-150 is just big. A flavor for all.

My girlfriend loves the idea of one of these. She had a Ranger years ago and loved it. Room for both of us and my granddaughter to travel. And with a tonneau cover a huge trunk.
 

LarryB

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I guess no one really wants a car any more …
 

jbehrn

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Oh no..... more dial shifters..... Easily the worst shifter idea.

Jeep Gladiator Another small truck… Maverick 2-ford-maverick-pickup-truck-revealed-debut-14-
Jeep Gladiator Another small truck… Maverick 1623172107741

RAM leads the way! 😂 My dealer gave me a new 1500 as a loaner recently. I absolutely hate the dial shifter! I kept reaching for a column shifter…
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