How well are they really selling overall?

[Bobzdar]

Here are a few options. IMO the JT is overpriced when shopping payload and towing as it is just too underpowered to be anything more than a light toy hauler. Perhaps most disappointing is the fact only the Rubicon has lockers. The Tacoma OR even in 2wd gets a rear locker.

Rubicon msrp is 43k, invoice is 40k. Every single truck you listed above is more expensive, and only the raptor and power wagon are equivalent in terms of base off road equipment. How are you getting more truck for the same money when every single truck you listed is MORE money, especially if you compare msrp?

I get it if you don't want to spend 60k on a gladiator. Don't. They start at 33k with crew cab and 4x4. Find me a full size for cheaper that's a crew cab 4x4 (new, and not last gen ram classic, which is still more money). Then if you're going to compare a Rubicon, find me a truck with lockers and sway bar disconnect that's cheaper. Good luck.

I'm not saying the gladiator is a screaming good deal. It's not, especially say the overland that's almost Rubicon price with a lot less capability. But while you can easily get a cheaper mid sized truck, full size is a different story. Equivalent outfitted, they're damn expensive. Even a ram classic tradesman is more expensive than a gladiator if you compare 4x4 4 doors. By $3k. With the same v6.

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[lrtexasman]

A Rubicon at invoice price with auto transmission and hardtop including delivery is $45,840 and the only way for me to get one is too order it from a sponsor and drive 900 miles. I am in the market for a new truck and I like the JT but it makes far more sense for me to buy an F150 Lariat Diesel (I negotiated one for 40,00 +tt&L last week) or wait and get the new the GM diesel for less than a Rubi and only have to drive a few miles to pick up. I haven't seen a single Rubicon on a lot anywhere within 500 miles of me for less than 52k. My choices at this point is to either get the full size diesel 4x4 for 40k or a JT Sport S with max tow, auto, hard top, and stereo for just over 40k. I am working through that. I have drive the Rubicon, Sport S and Sport S with max tow. I like the truck a lot until i get over 70 MPH, at that point the wandering and wind noise start to irritate me. I plan to drive one with a soft top to see if the wind noise is less. Also the JTs with 4.10 gears are really turning RPMs at 75 MPH with no load. I am very worried about towing 4000 lbs (boat, gear, family) the distances I travel. The Sport is not an option as it is ridiculously under equipped, it doesn't even have power windows, p-locks, a touch screen, or any advance safety features and is still 34,467. Add an auto transmission and hardtop and it is over 37k at invoice price. Which is more than a well equipped F150 XLT, 2019 Ram 1500 Lonestar, or GMC SLE/ Chevy LT1500, all of those can be purchased in crew cab configuration with 4x4, auto transmission, p/l, p/w, p/mirros for under 35k, The dealer lots are absolutely full of JLs right now and residuals on leases are dropping quickly, which reflects lower predicted resale values. Jeep has over priced themselves on the JL and sales will slow. The JT will sell for now but not near the numbers of Tacoma, Ranger, or any of the major three full-size trucks. It is a niche vehicle to get you to all the fun spots topless if you want, go off-road, and handle light duty towing, as it was designed to do. One size or decision doesn't fit all, just pointing out my personal thought process.

 

[steffen707]

I can fix the crooked pics in Photoshop.

lmao.

 

[steffen707]

but it makes far more sense

 

[TYJ]

I built a Rubicon... MSRP $60,070... told the CA dealer I’d pay cash and close the deal if they could offer 7% off. They told me to kick rocks. No problem. I can wait.

 

[calicorks]

I built a Rubicon... MSRP $60,070... told the CA dealer I’d pay cash and close the deal if they could offer 7% off. They told me to kick rocks. No problem. I can wait.

Dealerships don’t like when you pay cash. They make less money.

 

[TYJ]

Short-sighted on their behalf IMHO...

Better some profit than no profit... and you can't tell me for a second they're not profiting at 7% off MSRP .

Our local economy is tanking (rural Northern CA town) according to many local business owners struggling to stay open. Local real estate prices are also tanking. You'd think this dealer would want to have Gladiators on the street as "free advertising" to other potential buyers.

I bought our custom order 2018 Audi Q5 Prestige at 11% off MSRP within a 3 min phone call last year.

I just negotiated 10% off MSRP on a 2019 BMW X5 for my wife within a few texts with our local dealership today.

All good. I can wait for a Gladiator until the ferver dies down. No sweat off my back. $ ready when CA dealers ready to deal reasonably.

 

[bangolia]

Here are a few options. IMO the JT is overpriced when shopping payload and towing as it is just too underpowered to be anything more than a light toy hauler. Perhaps most disappointing is the fact only the Rubicon has lockers. The Tacoma OR even in 2wd gets a rear locker.

I’m getting a well loaded rubicon for about 46k that would bring it in line with what you just posted.

Also you missed his point. Maybe when comparing towing and payload to a non off road it is not as capable but this truck can go anywhere you ask it.

 

[WXman]

How much are those full size trucks with twin lockers and 35's?

Ever look at the base cost of a 1500 ram v6 tradesman 4x4 with crew cab? It's 2-3k more than the base Gladiator and can't tow or haul any more. If you're going to compare a full sized truck, compare one that's comparably optioned. Which if you look at a Rubicon, there are a grand total of 2 you can compare - the power wagon and the raptor. Neither are cheap, nor are they drastically more capable in the towing/hauling department. The Raptor, in particular, is barely more capable (can tow 8k and haul 1200 vs. 7000 and 1150) and costs what, $8k more to start? That's not much more truck for a whole lot more money.

So for the same price, you can't get a full sized truck with the same options, they're a few k more. I also priced out a power wagon. It was even more money and, because it's so big and heavy, can't tow or haul that much more (10k and 1600lbs). It also sucks fuel like it was built by opec and is $2k more than the raptor and $10k more than a gladiator rubicon. Again, not much more truck (unless you just count size) for a whole lot more money.

So where are these full sized trucks you can get that are more capable for the same money? Or are you comparing a stripped out tradesman to a loaded Rubicon?

Well, let's see... Ram 2500 Tradesman Powerwagon with twin lockers and mud tires is FAR less than a Gladiator Rubicon. And you can buy a Ram 1500 for $15,000 off sticker anywhere in America right now. Raptor? Guys buy those for $61K all the time...same price as the Gladiator Rubicon.

Payload? A Ram Rebel has nearly 2,000 lbs. payload and over 11,000 lbs. towing...which destroys even the Max Towing model of the Gladiator.

Fuel economy? A Ford F-150 has 2 MPG higher rating, and 400 lbs/ft of torque. It also has double the towing and a lot more payload.

ALL of this for the same money or less than a Gladiator with options.

 

[DebT]

Good heavens guys. Why don’t we get this Ford or that Chevy etc? Because we’re JEEP people, that’s why! This is a JEEP forum. If you want a bigger, less expensive truck, fine. I’ll pull you out when you get stuck in Moab. Oh...that’s right. You won’t BE in Moab! Lol!

 

[calicorks]

Short-sighted on their behalf IMHO...

Better some profit than no profit... and you can't tell me for a second they're not profiting at 7% off MSRP .

Our local economy is tanking (rural Northern CA town) according to many local business owners struggling to stay open. Local real estate prices are also tanking. You'd think this dealer would want to have Gladiators on the street as "free advertising" to other potential buyers.

I bought our custom order 2018 Audi Q5 Prestige at 11% off MSRP within a 3 min phone call last year.

I just negotiated 10% off MSRP on a 2019 BMW X5 for my wife within a few texts with our local dealership today.

All good. I can wait for a Gladiator until the ferver dies down. No sweat off my back. $ ready when CA dealers ready to deal reasonably.

Cash is not King in a dealership. When you finance a vehicle from them they take a monthly % on the deal from the bank, and they get a spiff from the manufacture when they sell a car.

The dealership are living in la la land at the moment with the Gladiator thinking the dumb public will come and pay up the ASS if they wait for the right buyer.

So no, free advertising means nothing to them. Most (not all) dealership only care about how much they can get from you.

You got deals on those cars because they are not “hot”. And, the dealerships had them on the lot for too long.

Some advice for anyone purchasing a vehicle, never tell a dealership HOW your paying until you’ve worked out the price of the car FIRST. If they ask, say I’m still deciding. Then once you’ve shaken hands, write your check and watch their face. They HATE cash!

 

[TheITGuy]

@TYJ If you can save $4,200 by financing and there's no penalty for early payoff, why not take the loan and then pay it off right away?

 

[Oilburner]

... I like the truck a lot until i get over 70 MPH, at that point the wandering and wind noise start to irritate me.
I plan to drive one with a soft top to see if the wind noise is less. It will be louder
... I am very worried about towing 4000 lbs (boat, gear, family) the distances I travel...

Far be it from me to try & talk you out of a JT, but based on these points if I were you, I'd be shopping for a 1/2-ton with a diesel.

 

[2021Buyer]

Here are a few options. IMO the JT is overpriced when shopping payload and towing as it is just too underpowered to be anything more than a light toy hauler. Perhaps most disappointing is the fact only the Rubicon has lockers. The Tacoma OR even in 2wd gets a rear locker.

This is interesting - the Ram Rebel is a lot of truck for that price

 

[Bobzdar]

A Rubicon at invoice price with auto transmission and hardtop including delivery is $45,840 and the only way for me to get one is too order it from a sponsor and drive 900 miles. I am in the market for a new truck and I like the JT but it makes far more sense for me to buy an F150 Lariat Diesel (I negotiated one for 40,00 +tt&L last week) or wait and get the new the GM diesel for less than a Rubi and only have to drive a few miles to pick up. I haven't seen a single Rubicon on a lot anywhere within 500 miles of me for less than 52k. My choices at this point is to either get the full size diesel 4x4 for 40k or a JT Sport S with max tow, auto, hard top, and stereo for just over 40k. I am working through that. I have drive the Rubicon, Sport S and Sport S with max tow. I like the truck a lot until i get over 70 MPH, at that point the wandering and wind noise start to irritate me. I plan to drive one with a soft top to see if the wind noise is less. Also the JTs with 4.10 gears are really turning RPMs at 75 MPH with no load. I am very worried about towing 4000 lbs (boat, gear, family) the distances I travel. The Sport is not an option as it is ridiculously under equipped, it doesn't even have power windows, p-locks, a touch screen, or any advance safety features and is still 34,467. Add an auto transmission and hardtop and it is over 37k at invoice price. Which is more than a well equipped F150 XLT, 2019 Ram 1500 Lonestar, or GMC SLE/ Chevy LT1500, all of those can be purchased in crew cab configuration with 4x4, auto transmission, p/l, p/w, p/mirros for under 35k, The dealer lots are absolutely full of JLs right now and residuals on leases are dropping quickly, which reflects lower predicted resale values. Jeep has over priced themselves on the JL and sales will slow. The JT will sell for now but not near the numbers of Tacoma, Ranger, or any of the major three full-size trucks. It is a niche vehicle to get you to all the fun spots topless if you want, go off-road, and handle light duty towing, as it was designed to do. One size or decision doesn't fit all, just pointing out my personal thought process.

I understand a little better now - but there are a few puzzling things in there, such as why you want a diesel half ton and why you think 2200rpm on the highway is a lot of rpms on a motor that can turn 6500rpm. It barely knows it's on at 2200rpm.

And I'll save you the time, the soft top will definitely be louder.

Well, let's see... Ram 2500 Tradesman Powerwagon with twin lockers and mud tires is FAR less than a Gladiator Rubicon. And you can buy a Ram 1500 for $15,000 off sticker anywhere in America right now. Raptor? Guys buy those for $61K all the time...same price as the Gladiator Rubicon.

Payload? A Ram Rebel has nearly 2,000 lbs. payload and over 11,000 lbs. towing...which destroys even the Max Towing model of the Gladiator.

Fuel economy? A Ford F-150 has 2 MPG higher rating, and 400 lbs/ft of torque. It also has double the towing and a lot more payload.

ALL of this for the same money or less than a Gladiator with options.

The ram tradesman with power wagon package is $49,540 msrp with zero options. Gladiator Rubicon does not start at $61k. That's for a fully loaded out one, they start at $43k (msrp). A crew cab 2500 ram tradesman 4x4 with zero options (no lockers, nothing) is $41k msrp. A crew cab 4x4 Gladiator with no options is $33k.

If you compare a similarly optioned gladiator, it's usually cheaper, but it should be. But if you compare a loaded out Gladiator to a stripped out tradesman, yeah, it's more expensive but that's not a like for like comparison. Nobody, and I mean nobody, is cross shopping a leather interior loaded out Rubicon with a stripped out tradesman 4x4. And if they are, they don't know what the hell they want.

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