Gladiator sales down 22% in 4Q, 29% overall in 2023

[CJ5w4wdSmokyOnMyTail]

Title says it all. Wrangler sales also down (12% 4Q, 14% overall in 2023). Not sure if declines are result of absurdly high MSRPs, new competition from Bronco, UAW strike, or other reasons. Stellantis overall reports a 1% sales decline while most other manufacturers are reporting sales gains in North America in 2023. Ford has yet to report.

PRESS RELEASE

FCA Reports Fourth-quarter and Full-year 2023 Sales Results

• FCA 2023 U.S. sales decreased 1% year over year; Q4 2023 sales decreased 1% over same quarter last year
• Total PHEV U.S. sales increased 124% year over year and 118% versus same quarter last year
• Chrysler brand 2023 U.S. sales increased 19% year over year
• Dodge brand 2023 U.S. sales increased 5% year over year
• Jeep® brand fourth-quarter U.S. sales increased 7% over the same period last year
• Alfa Romeo brand fourth-quarter U.S. sales increased 9% over the same period last year; brand introduced its first electrified vehicle, the Tonale
• Ram brand fourth-quarter U.S. sales increased 3% over the same period last year
• FCA takes 1-2-3 spots among best-selling plug-in hybrids in the U.S.: Jeep brand leads the way with the Jeep Wrangler 4xe as America's best-selling plug-in hybrid vehicle and the Grand Cherokee 4xe is No. 2; the Chrysler Pacifica Hybrid claims No. 3 spot
• Stellantis will launch eight fully battery-electric vehicles (BEV) in the U.S. by the end of 2024, including Jeep Recon, Ram 1500 REV, Wagoneer S, Dodge Charger Daytona and Fiat (500e)RED
• All new, all-electric Fiat 500e, available for order now at FiatUSA.com, will arrive on this side of the Atlantic as the first BEV offering from Stellantis

January 3, 2024 , Auburn Hills, Mich. - FCA US LLC reports sales of 343,552 vehicles in the fourth quarter and 1,527,090 vehicles for the full 2023 calendar year. Overall, fourth-quarter U.S. sales declined 1% while full-year results decreased 1%. Total U.S. sales within the company’s commercial fleet channel increased 20% versus 2022, notching its best year ever.

The company's total PHEV U.S. sales (Jeep® Wrangler 4xe, Jeep Grand Cherokee 4xe, Chrysler Pacifica Hybrid, Dodge Hornet R/T, Alfa Romeo Tonale) increased 124% year over year and 118% in the fourth quarter versus last year. FCA takes the 1-2-3 spots among best-selling plug-in hybrids in the U.S. The Jeep Wrangler 4xe is America's best-selling plug-in hybrid vehicle; the Grand Cherokee 4xe is No. 2 and the Chrysler Pacifica Hybrid claims the No. 3 spot. FCA US holds the highest PHEV market share in the industry, owning 47%. Stellantis is setting the course for 50% passenger-car and light-duty truck battery-electric vehicles (BEV) sales mix in the United States by the end of this decade.

"Our sales momentum continues to grow as we head into 2024,” said U.S. Head of Sales Jeff Kommor. "Our electrified offerings, which included the launch of Dodge Hornet R/T and Alfa Romeo Tonale in 2023, will continue to expand with our first BEVs introduced to the North America market this year, including the Jeep Recon, Fiat 500e, Wagoneer S, Dodge Charger Daytona and the Ram 1500 REV. As we navigate the wide-ranging transformations occurring within the automotive industry, we are focused on achieving our Dare Forward strategic plan, and we will continue to work closely with our customers to meet their demands and the needs of our dealer network in pursuit of that goal."

Sponsored

 

[Escape.idiocracy]

My bet is on inflation and interest rates. (Or one in of the same )

 

[kubankevin]

Title says it all. Wrangler sales also down (12% 4Q, 14% overall in 2023). Not sure if declines are result of absurdly high MSRPs, new competition from Bronco, UAW strike, or other reasons. Stellantis overall reports a 1% sales decline while most other manufacturers are reporting sales gains in North America in 2023. Ford has yet to report.

https://www.investorsobserver.com/news/qm-pr/5009040332129602

I fear they may kill off the Glady and “replace” it with a revived Dakota with some hybrid/electric system. Hopefully not.

 

[CJ5w4wdSmokyOnMyTail]

I fear they may kill off the Glady and “replace”it with a revived Dakota with some hybrid/electric system. Hopefully not.

No matter what, we have our JTs now. When I was 18 or 19, I desperately wanted a Scrambler, but didn't have the $$$. Now a Scrambler is a classic and a rare, expensive find. I have 0 intention of ever selling my Mojave. Ever.

 

[Mr.Wilson]

The JT and JL have become way overpriced. Trade in values are horrible. Interest rates are insane.

 

[High Alextude]

Doom and gloom!

 

[kubankevin]

No matter what, we have our JTs now. When I was 18 or 19, I desperately wanted a Scrambler, but didn't have the $$$. Now a Scrambler is a classic and a rare, expensive find. I have 0 intention of ever selling my Mojave. Ever.

the same goes for my Rubi. The silver lining of that scenario is that the value of our trucks could possibly go up.

There may come a time that I stop using mine as a daily and keep it as a weekend/pleasure vehicle, but it’s ride it to the very end for me. I had a two door JL that I sold (and regretted) when the used car market was going bananas. It was my favorite all time vehicle I ever had (even over my previous car, 2016 Z06) until my Gladiator. ?

 

[GeneralMaximus]

My bet is on inflation and interest rates. (Or one in of the same )

And high gas prices this summer/fall. Not many buyers were looking for gas guzzlers.

 

[ShadowsPapa]

Doom and gloom!

 

[Yellow1098]

It is 100% the interest rates! the Discounts right are the result of that and trying to combat it ….I’ve been looking to buy a new one since my 2020 lease is up….and at 9/10/11 % its idiotic to buy at those rates….makes a 50-55k truck 800 a month ?!? Nobody is gonna do that …unless your paying cash

 

[aldo98229]

My bet is on inflation and interest rates. (Or one in of the same )

It is 100% the interest rates! the Discounts right are the result of that and trying to combat it ….I’ve been looking to buy a new one since my 2020 lease is up….and at 9/10/11 % its idiotic to buy at those rates….makes a 50-55k truck 800 a month ?!? Nobody is gonna do that …unless your paying cash

That doesn’t explain why other automakers grew sales.

 

[aldo98229]

The JT and JL have become way overpriced. Trade in values are horrible. Interest rates are insane.

Indeed. JT’s value proposition was tenuous from the start. It was priced closer to full-size pickups than to other midsize trucks.

Jeep only made matters worse by jacking up prices faster than inflation, without seriously addressing well-known battery, steering and dealer issues.

To be fair, ALL pickups are having a hard time right now. Sales of F150, Silverado, Ram 1500, even Tacoma, have slowed down significantly in recent months.

For decades, pickups used to offer the most “steel” for the money. But automakers have turned pickups into full-blown luxury vehicles.

If I were to guess, consumers have simply snapped out of their stupor.

 

[JTDay]

Just throwing this out there: I'd estimate that I see 100 non-Jeep midsize trucks for every JT I see. Most people want a pickup truck, not a Jeep, and the JT is a Jeep Wrangler with a pickup bed. Ford, Chevy, Toyota all offer trucks with big payloads and towing capacity now and better engine options than the JT. There's nothing special about the numbers. Demand for JT is less than demand for new Colorados and Canyons that can be had for a lot less than the cost of a JT and are very arguably much better trucks to live with day to day. Personally, and selfishly, I don't care if jeep stops making a JT. The cost of old Jeep pickups has gone way up and if less JTs on the road make my truck more valuable, then hell ya.

 

[Alpine Warthog]

I can't believe nobody noticed that Dodge sold 2 VIPERS in Q4. How are there even Vipers sitting around?

I'm starting to believe...

Sponsored