Jeep brand turnaround plan announced by Stellantis CEO

[Sweetums]

https://www.cnbc.com/2024/09/13/jeep-ceo-turnaround-plan-sales-declines.html

Jeep CEO enacts turnaround plan after significant sales declines

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[Camaroboi13]

I mean let’s face it, the only way to turn it around would be a Mojave Diesel.

 

[smlobx]

I was hoping to read that the CEO was forced out on his a$$….but no.

There are two issues Stelantis faces. One is poor quality and the second is pricing.
If you look at the graph in the article here..


Jeep/ Industry-
wide


2024
$54,811/$48,252

2023
$54,234/$48,574

2022
$52,616/$47,805

2021
$45,785/$43,559

2020
$39,625/$39,918

2019
$37,744/$38091

you’ll see that in 2019 Jeep pricing was below the industry average…so that it was affordable to the average working stiff. Now they are getting about $6000 more per transaction than the industry average and people just don’t see the value.

With the poor quality and lack of performance Jeep has against its competitors it’s not rocket science to see that Tavaris has steered the ship to the brink of a cliff…

 

[Jefe1018]

I had wanted a new jeep since the JKU came out in the mid 2000s. Even back then I felt they were just far beyond what I could attain. I was able to get into a much higher paying job shortly before Covid, that combined with record low interest rates and low personal spending put me in a position where I was able to buy my dream JT Rubicon. I can no longer have a diesel, which in itself was something like a $4000 option MSRP, however, the MSRP for a nearly identical JT Rubicon today, is like $10,000 more. It is literally the exact same truck.

Today’s MSRP plus high interest rates means only the people at the very top of the earning brackets can even dream about feasibly owning a new jeep. They saw their customer base as the super rich and not the working people, seems that is biting them and pretty much all truck sales at this point across manufacturers.. although Stellantis does look to be in the worst shape.

 

[adamjedgar]

I was hoping to read that the CEO was forced out on his a$$….but no.

There are two issues Stelantis faces. One is poor quality and the second is pricing.
If you look at the graph in the article here..


Jeep/ Industry-
wide


2024
$54,811/$48,252

2023
$54,234/$48,574

2022
$52,616/$47,805

2021
$45,785/$43,559

2020
$39,625/$39,918

2019
$37,744/$38091

you’ll see that in 2019 Jeep pricing was below the industry average…so that it was affordable to the average working stiff. Now they are getting about $6000 more per transaction than the industry average and people just don’t see the value.

With the poor quality and lack of performance Jeep has against its competitors it’s not rocket science to see that Tavaris has steered the ship to the brink of a cliff…

Here in Australia at least, recently there's been a $20k price drop on some models.

My 2022 Gladiator is now worth $20k less and that means my car loan repayment is way out of whack in that my insured market value in the event of a writeoff is such that im out of pocket the difference by $20k.

I'm pretty pissed off at the stupidity of Jeep marketing team.

Do they not understand how bad their decision to draatically drop the new vehicle price was for existing owners? Our cars are almost worthless.

My $95k aud Gladiator new price is now $70k...given I've got 50k km on the clock, my second hand value is probably $35-40k.
I owe more than double that on the car loan when interest is also considered.

Why cant the powers that be just realise people don't buy their cars because they have lost touch with what customers want? We don't necessarily want cheap, we want an appropriate platform for purpose.

If people aren't buying its because the opposition have a better more reliable product!

For example, who was the moron who figured a 392 is great in a wrangler, but not in a Gladiator?

Why put a 5.7 in. RAM 1500, but not in a Gladiator?

Why export Wranlgers to a nation with right hand drive and not fix the rhs footwell problem? It's too narrow and drivers left foot is almost underneath brake pedal. If wearing boots, foot gets jammed under the brake pedal preventing full brake application. What f#$king designer nucklehead missed that and continues to ignore the dangers of it?

Why export a car to another country with right hand drive with no diesel option? Apparently the diesel can't go into right hand drive is the answer! I say, so redesign it so it does.

The PCM is a joke...mine adaptive cruise control is so slow to respond its clearly not a powerful enough central processor driving the board.

The transmission programming is also a flaming joke...if left to its own device on cruise control, it's late in responding to a need to kick back gears that it loads the engine up so much it labours, then jumps back 2 gears, screaming it's head off, then eventually realises the mistake and changes up into what should have been just a 1 gear kick back in the first place! It does this every bloody time!

Last but not least...shit mechanics. Its like every Jeep dealership is the same...full of absolutely incompetent mechanics.

My car is on its 3rd transmission, is about to get a brand new engine (install booked for week after next) all because shit mechanics can't do their job properly and irreparably damaged the old ones fixing minor problems. (Leaving breather off top of transmission, failing to diagnose a failed pcv for 20k km despite my complaints about constant predetonation. Not changing O2 sensors after removing both heads to decarbon the cylinders, now they think the pcv failure being left undiagnosed for so long has stuffed the CAT on rhs...the engine has had 4 rhs upper and lower O2 sensor since january this year...the two that were installed 4 days ago are now throwing error codes again, so now it will be 6 o2 sensors, the motor has the pentatstar tick on rhs...its endless)

I could go on for hours. The fact is, people don't buy Jeep because they are simply not up to standard or in touch with what people want and they are incapable of servicing their own vehicles properly.

 

[SnazzGlad]

Debut a 2025 JT sport 392 for around 50k. I’ll put my crack pipe down now.

 

[Mr._Bill]

I mean let’s face it, the only way to turn it around would be a Mojave Diesel.

Yeah, that was never going to happen.

 

[Camaroboi13]

Yeah, that was never going to happen.

Well then we have our answer now don’t we.

 

[FloridaMan655321]

I mean let’s face it, the only way to turn it around would be a Mojave Diesel.

With a manual

 

[Mr._Bill]

Well then we have our answer now don’t we.

Maybe from your viewpoint.

If any of their research had shown that the expense of adding a V8 to the Gladiator would have increased sales enough to justify the cost, they would have done it long ago.

The Mojave was designed as a high speed Desert Runner. The additional weight of the diesel engine eliminated it as an option from the very beginning.

 

[Camaroboi13]

Maybe from your viewpoint.

If any of their research had shown that the expense of adding a V8 to the Gladiator would have increased sales enough to justify the cost, they would have done it long ago.

The Mojave was designed as a high speed Desert Runner. The additional weight of the diesel engine eliminated it as an option from the very beginning.

Much appreciated captain

 

[LostWoods]

The days of the V8 and diesel are long gone outside of the full-size pickup world. The 4xe was 43% of all Wrangler sales in 2023 so there is no doubt they're betting on that horse going forward.

Jeep has a quality problem and unlike many other brands, Jeep doesn't have as much of a reputation for readily fixing those problems. If they want to compete at the price they're at, engineering and QC needs to improve.

 

[Camaroboi13]

The 4xe was 43% of all Wrangler sales in 2023 so there is no doubt they're betting on that horse going forward.

They’re in for a rude awakening when they find out the consumer doesn’t want the 4xE, and probably half of those were leases, the other half were recalled. If Jeep goes electric or v6 only I’m walking away.

 

[GladiatorPilot23]

In my case I love Stellantis! Outstanding build quality for the price ($18g off MSRP) I paid and being a Jeep. The interior design, fit and finish are awesome! Love how nice the door shuts like a swiss watch. They brought us this GEM of an engine the Eco Diesel! The most fuel efficient 3.0 Diesel ever that makes very high torque.

 

[Mr._Bill]

They’re in for a rude awakening when they find out the consumer doesn’t want the 4xE, and probably half of those were leases, the other half were recalled. If Jeep goes electric or v6 only I’m walking away.

I guess we'll be seeing a departure thread from you in the near future, because that's where it's headed.

Other than the short diesel run, the Gladiator has been V6 gas only from the beginning. Hybrid version is coming, and all electric is next. Without a change in administration, electric will be the only option in five years.

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