Blade1668
Well-Known Member
Dumping "the entry level" would be dumping quite the percentage of the sales. That go's especially for the ones who are planning on doing major modifications or other activities. A reason for basic models in some areas is of concern for taxes even tag fees. That was a big deal when I bought my 05 Wrangler Unlimited. The difference was substantial enough that I could install all of the Rubicon model parts for less than what the tag fees (property tax on vehicle) would have been in 5 to 7 years. Of course that was where I did live, property tax on a 2 bedroom house had jumped to around 3k year for a house I bought for $43,000 in 1999. Somehow in 8 years the house doubled in value from a 40-50 k house to 75-86 k house. I was paying as much for property taxes a year as I was paying on the mortgage. I knew someone who bought a GMC Avalanche, the added the Cadillac version parts for quite a savings and had options that was unavailable for the Cadillac one.Jeep could simply add the 2.5" lift/suspension to every Rubicon, add the 35"/37" option as well and put the trail cam on there as well, They will never have any sitting on a lot very long. Look the new Bison Colorado, ventilated seats, cameras everywhere, big tires big suspension. The solution is easy, dump the entry level boring Gladiators.
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