Is the Gladiator at risk for cancellation?

[ShadowsPapa]

Jeep could simply add the 2.5" lift/suspension to every Rubicon, add the 35"/37" option as well and put the trail cam on there as well, They will never have any sitting on a lot very long. Look the new Bison Colorado, ventilated seats, cameras everywhere, big tires big suspension. The solution is easy, dump the entry level boring Gladiators.

Those boring, entry level Gladiators sell pretty well - a lot of people want a simple, basic Jeep truck they can modify to their own liking with the lifts they prefer - not what FCA forces on them.
Doing as you suggest would quickly kill a whole lot of sales.
Do a check on the number of Sports here with no fancy options at all.
A whole lot of members like manual windows, no power locks, a basic Jeep - they'll build it how they want.
Jeeps are like Legos - people like to build their own, not buy what is forced on them by someone at FCA.

Over 90% of JL and JLU owners have kids in the home.
About 30% of JL/JLU buyers are women.
Around here few Jeeps are modified much, lifts aren't common.

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[hjdca]

It is getting clearer that battery cars will only fill a niche of the car buying public - like people in cities. There will be another technology, like Hydrogen, that is used to replace gas and Diesel, but, this is far off. With all those electric cars sitting on the lot, I think you will see existing models like the gas/diesel Gladiator and wrangler continue to be made and sold for years to come to make up the volume that the dealers need to make money... Maybe no big new investment in gas/Diesel car models, but, I do not think existing models will be mothballed until there truely is a replacement for gas/diesel

 

[MaxStrategery]

Those boring, entry level Gladiators sell pretty well - a lot of people want a simple, basic Jeep truck they can modify to their own liking with the lifts they prefer - not what FCA forces on them.
Doing as you suggest would quickly kill a whole lot of sales.
Do a check on the number of Sports here with no fancy options at all.
A whole lot of members like manual windows, no power locks, a basic Jeep - they'll build it how they want.
Jeeps are like Legos - people like to build their own, not buy what is forced on them by someone at FCA.

Over 90% of JL and JLU owners have kids in the home.
About 30% of JL/JLU buyers are women.
Around here few Jeeps are modified much, lifts aren't common.

If that is the case why are the not selling? Why are lots filled with them? Interest rates are a factor but Ford and GM are building exciting vehicles that are more appealing to the market. I have seen maybe 1 or 2 base model Broncos on the road last few years, most are the factory upgraded, more exciting models, see them all the time and you can hardly even order one from a dealer. The competition has figured it out, Jeep should too.

 

[ecidiego]

It is getting clearer that battery cars will only fill a niche of the car buying public - like people in cities. There will be another technology, like Hydrogen, that is used to replace gas and Diesel, but, this is far off. With all those electric cars sitting on the lot, I think you will see existing models like the gas/diesel Gladiator and wrangler continue to be made and sold for years to come to make up the volume that the dealers need to make money... Maybe no big new investment in gas/Diesel car models, but, I do not think existing models will be mothballed until there truely is a replacement for gas/diesel

All cars are sitting on the lot because interest rates are shit. It's a completely false narrative that gas/diesel sales are good and only electrics are bad. Checked Gladiator inventory lately?

Hydrogen is great for industrial, mass transit etc - crap for cars. People complain of lack of BEV charging infrastructure.... checked your hydrogen filling stations lately?

 

[ecidiego]

If that is the case why are the not selling? Why are lots filled with them? Interest rates are a factor but Ford and GM are building exciting vehicles that are more appealing to the market. I have seen maybe 1 or 2 base model Broncos on the road last few years, most are the factory upgraded, more exciting models, see them all the time and you can hardly even order one from a dealer. The competition has figured it out, Jeep should too.

Bronco isn't doing that well, especially for a brand new platform. November 2023 sales down 68!!!! % from 2022.

The Wrangler, the Bronco's actual competition, is absolutely SPANKING the Bronco in sales. ~50,000 more Wranglers sold than Broncos in 2023. That's 50% more.

 

[MaxStrategery]

Bronco isn't doing that well, especially for a brand new platform. November 2023 sales down 68!!!! % from 2022.

That report doesn't reflect where I live. Maybe TX bucks the averages. New Broncos all over for last 2 years, Raptors too. But that sales report points to something unfortunate. The broad market that will never know the joys of the Alpine Loop are moving into hybrid in a big way, so how long before there are few or no options for us. Does anyone actually trust a battery golf cart at 13000 Ft., or in extremely cold conditions? The cybertruck went off road for a challenge where much front tire spinning occurred, couldn't climb anything remotely challenging.

 

[Blade1668]

Jeep could simply add the 2.5" lift/suspension to every Rubicon, add the 35"/37" option as well and put the trail cam on there as well, They will never have any sitting on a lot very long. Look the new Bison Colorado, ventilated seats, cameras everywhere, big tires big suspension. The solution is easy, dump the entry level boring Gladiators.

Dumping "the entry level" would be dumping quite the percentage of the sales. That go's especially for the ones who are planning on doing major modifications or other activities. A reason for basic models in some areas is of concern for taxes even tag fees. That was a big deal when I bought my 05 Wrangler Unlimited. The difference was substantial enough that I could install all of the Rubicon model parts for less than what the tag fees (property tax on vehicle) would have been in 5 to 7 years. Of course that was where I did live, property tax on a 2 bedroom house had jumped to around 3k year for a house I bought for $43,000 in 1999. Somehow in 8 years the house doubled in value from a 40-50 k house to 75-86 k house. I was paying as much for property taxes a year as I was paying on the mortgage. I knew someone who bought a GMC Avalanche, the added the Cadillac version parts for quite a savings and had options that was unavailable for the Cadillac one.

 

[ShadowsPapa]

If that is the case why are the not selling? Why are lots filled with them? Interest rates are a factor but Ford and GM are building exciting vehicles that are more appealing to the market. I have seen maybe 1 or 2 base model Broncos on the road last few years, most are the factory upgraded, more exciting models, see them all the time and you can hardly even order one from a dealer. The competition has figured it out, Jeep should too.

They sure aren't sitting around here. You are judging based on what you see on a lot - not having any idea how many they sell in a week to be replaced by new ones? Do you go to that lot every week and inventory what they have to be sure they are the same ones that were there last month? Here, they turn them over pretty well.

17 pages of this and it's all the same speculation and guess-work, armchair management over and over - mostly wrong.

 

[ShadowsPapa]

Come on - rehashing the electric bits already covered here and elsewhere?

Yeah, I trust my 4xe anywhere - and..........

Might go back and re-read this thread post by post and all of the similar threads where this stuff keeps getting dragged into the conversation - it was about Gladiators, not EVs, and it's all been said.

 

[MaxStrategery]

They sure aren't sitting around here. You are judging based on what you see on a lot - not having any idea how many they sell in a week to be replaced by new ones? Do you go to that lot every week and inventory what they have to be sure they are the same ones that were there last month? Here, they turn them over pretty well.

17 pages of this and it's all the same speculation and guess-work, armchair management over and over - mostly wrong.

They aren't selling. That comes directly from Jeep, not my speculation.

 

[ShadowsPapa]

They aren't selling. That comes directly from Jeep, not my speculation.

And I've also posted where pickups in general are not longer ruling the top of the best selling list. It's a thing out there.

 

[MaxStrategery]

And I've also posted where pickups in general are not longer ruling the top of the best selling list. It's a thing out there.

And how is that relevant?

 

[Blade1668]

The simple answer for many people is gasoline is how much a gallon, D.F. is what a gallon... F### that I'm getting something that doesn't cost me as much money to drive. So less trucks are selling, as of a few days ago in CA. biodiesel fuel cost over $7. a gallon straight diesel fuel wasn't a option there. Many people are cutting back on luxury vehicle to needed vehicle, brand of vehicle. Now many of the people on here know what they want and may not care as much about the fuel economy/ cost as much. I'm sure a high percentage of members here are in 40s if not 50s and older. We are set in our ways, and know we only have just so much more time so live it and enjoy it. ?

 

[Zybane]

Wonder if Jeep is actually going to come out with the 4xE Gladiator in 2025. I think 2024 sales will be really slow. Highest priced mid-size truck with the worst/weakest engine offering. They really need to ditch the Pentacrap.

 

[BlackRuby23]

Bronco isn't doing that well, especially for a brand new platform. November 2023 sales down 68!!!! % from 2022.

Everything has become grossly overpriced. You can barely sniff any of those Broncos for under $50k before tt&l, and when you get into the optioned out models the prices become absurd. All of these manufacturers greeded out and raised prices way too high.

Even my Rubicon Gladiator at nearly 30% off seemed overpriced to me. I think all of these carmakers have a real problem going forward, no matter the model. While I am not a fan of EVs - they would not fit my lifestyle - Tesla has been cutting the msrp on their vehicles. I think that's what has to happen.

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