biodiesel
Well-Known Member
- Joined
- Dec 8, 2018
- Threads
- 15
- Messages
- 2,328
- Reaction score
- 3,021
- Location
- New Mexico
- Vehicle(s)
- 2015 Ram 1500 Ecodiesel
Killing the diesel didn't make sense for many different reasons. The diesel brought new customers to the brand and the engine option really set itself apart from other brands. The diesel had the power/torque that many were looking for. The diesel also received a lot of free media attention and press. There are so many articles and writeups about the Gladiator EcoDiesel. It's a unique offering and got people excited about the brand. If Jeep was bold enough to offer diesel, then it gave newcomers hope to keep watching and following the brand for more bold ideas. Removing the diesel from the lineup is like Jeep taking two steps backwards.
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