Why not buy a full size truck for the same price?

[DaveNH]

Just providing sales figures and a forecast - sheeesh I guess some people are touchy.....

No, you're finding a way to insert your views wherever you can, even when it's not relevant.

I actually agree that sales will be more like 50k at the top than 100k, but not because of bed/cab configurations. It's because the mid size segment is smaller to begin with, and Jeep's intended customer base is even smaller.

As has been pointed out before, the other mid size trucks have more variety in large part because they're far more likely to be used as work or fleet trucks, where 4 doors aren't really necessary, and Jeep doesn't give a hoot to compete in that space. The Colorado, for instance, is the new darling of the Feds. The DoD especially is buying a ton of extended cab Colorados.

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[ZEN357]

If I were looking for a mid-Size Truck and was willing to spend $50,000 I think I would buy a Tacoma TRD with all the bells and whistles, but again why buy a midsize truck for $50,000 when I can buy a full size Truck with everything and a V-8 for that amount.

 

[DamonC64]

The answer is simple and I don't know why some people don't get it...........I want the Jeep!

 

[lrtexasman]

After watching all the videos from the JT design and production team the answer is that Jeep is not trying to bring people to their brand. Rather Jeeps recent success is due to Jeep bringing products to certain segments to grow their brand. Clearly Jeeps intent with the JT is not to compete with full size trucks or to offer a value midsize truck. The segment Jeep intends to reach with the JT is consumers looking for a midsize truck with a rear cab large enough to comfortably sit adults who want to use their vehicle for near class leading towing and class leading off roading capabilitly in its most basic trim levels. Jeep built a truck for people who want a midsize truck with the ability to take their toys with them to go play. Toyota and GM requires their comparable trucks to the JT to be their highest trim level and special edition packages to compete with the JT. FCA will build the Dakota to be the value midsize truck, most likely in multiple cab configurations and Ram offers the Rebel and Bighorn OffRoad in the Fullsize package for those that want to take their toys off-road. The JT is not about economics but rather being purpose built. There is a market and it will sell.

 

[JJStasen]

There is a market and it will sell.

At least one, when I buy mine!

 

[steffen707]

C5...the shortie...in a soft top of course. Then came the cj 7...longer...more stable. Then I bought a great one...a 1988 I think....olive and beige Sa

If I were looking for a mid-Size Truck and was willing to spend $50,000 I think I would buy a Tacoma TRD with all the bells and whistles, but again why buy a midsize truck for $50,000 when I can buy a full size Truck with everything and a V-8 for that amount.

Guess you should look to the Sport, or a TRD forum then.

 

[JJStasen]

If I were looking for a mid-Size Truck and was willing to spend $50,000.

I think I would buy a JT Sport S with all the bells and whistles.

Just saying.....

 

[Vegas_Sirk]

So, my ideal truck just may be the Ford Ranger Raptor. I assume Ford will, finally, offer it for sale here in the US. I'm waiting to see. It'll likely cost the same as the Gladiator, ride much much better on road (be far more comfortable and quieter), run much better at higher speeds off road and still be very capable on the rocks (though not Jeep-capable).

If your waiting on the Ranger Raptor you should take a 2nd look at the spec comparison. The Raptor Ranger is almost the same width of the F150 Raptor:

Rumor is we wont see the Raptor Ranger in the US until the next gen Ranger in 2021

The unspoken part is that most full size truck are pretty easy to get 10k off MSRP. The JT is going to be a lot more difficult to get that high of a percent off, even when and if sales cool a bit.

I see no reason that you wont be able to get the same discounts on the JT as you can on the JL. The JLs are selling with proper research for 6% below invoice. That puts a loaded Rubicon in the mid 40s.

There's no way Jeep sells 100,000 of these - the Tacoma - #1 in this class sold 198,000 units in 2017 and Chevy sold 112,000 Colorados while GMC sold 32,000 Canyons.

And bear in mind, these all have a wider variety of cabs and bed lengths.

Jeep will be fortunate to match or slightly beat the Canyon at - perhaps annual sales in the 40-45k range with only one bed length and one cab. Plus Ford is entering the space with the Ranger - also with a wider variety of beds and cabs.

You're forgetting the pent-up demand from past Jeep owners that want a truck as well as the fact that the mid-size market is one of the fastest growing the automotive industry. Its why the Gladiator was made and why the Ranger was brought back.

 

[Epb1981]

If the jt is in fact a niche vehicle with target audience of current jeep wrangler owners only. The wrangler resale value is gonna plummet! Just think of all the extra wranglers for sale. I don't think this is their intention. From a business perspective it doesn't make any sense to aim to sell 30-40k units. Jeep has said over and over this is not a wrangler with a bed. They have said this is a midsize truck, bragging of it's best in class towing and hauling. If they did not intend to compete with the midsize truck market then there is no "best in class" They have four trim levels and their intent is to sell a whole lot more trucks then just to the jeep fan boys in this forum.
The Gladiator Price will be at or just below JL price. Rubicons will be priced with all bells and whistles high 50s to mid 60s for the people who want to maximize jeeps profits. For everyone else their is gladiator sport/S

 

[ThirtyOne]

There's no way Jeep sells 100,000 of these - the Tacoma - #1 in this class sold 198,000 units in 2017 and Chevy sold 112,000 Colorados while GMC sold 32,000 Canyons.

And bear in mind, these all have a wider variety of cabs and bed lengths.

Jeep will be fortunate to match or slightly beat the Canyon at - perhaps annual sales in the 40-45k range with only one bed length and one cab. Plus Ford is entering the space with the Ranger - also with a wider variety of beds and cabs.

I 100% agree with you. This would be like Chevy selling not 100,000 Colorados - but 100,000 ZR2s. It just doesn't add up.

 

[2015er]

No, you're finding a way to insert your views wherever you can, even when it's not relevant.

I actually agree that sales will be more like 50k at the top than 100k, but not because of bed/cab configurations. It's because the mid size segment is smaller to begin with, and Jeep's intended customer base is even smaller.

As has been pointed out before, the other mid size trucks have more variety in large part because they're far more likely to be used as work or fleet trucks, where 4 doors aren't really necessary, and Jeep doesn't give a hoot to compete in that space. The Colorado, for instance, is the new darling of the Feds. The DoD especially is buying a ton of extended cab Colorados.

I really think you’re reaching on this one but whatever...

Regarding the fleet excuse the number one seller in the segment, the Tacoma has virtually no fleet sales and they offer a wide variety of cabs and beds. The singular offering by Jeep will suppress the sales number no doubt

 

[2015er]

I really think you’re reaching on this one but whatever...

Regarding the flet excuse the number one seller in the segment, the Tacoma has virtually no fleet sales and they offer a wide variety of cabs and beds. The singular offering by Jeep will suppress the sales number no doubt

If your waiting on the Ranger Raptor you should take a 2nd look at the spec comparison. The Raptor Ranger is almost the same width of the F150 Raptor:

Rumor is we wont see the Raptor Ranger in the US until the next gen Ranger in 2021



I see no reason that you wont be able to get the same discounts on the JT as you can on the JL. The JLs are selling with proper research for 6% below invoice. That puts a loaded Rubicon in the mid 40s.



You're forgetting the pent-up demand from past Jeep owners that want a truck as well as the fact that the mid-size market is one of the fact growning in the automotive industry. Its why the Gladiator was made and why the Ranger was brought back.

Pent up demand is short-lived

 

[lrtexasman]

I really think you’re reaching on this one but whatever...

Regarding the fleet excuse the number one seller in the segment, the Tacoma has virtually no fleet sales and they offer a wide variety of cabs and beds. The singular offering by Jeep will suppress the sales number no doubt

IDK about that. There are tens of thousands of Tacoma extended cabs purchased by security, pest, pool, and cable companies.

 

[drogers]

the number one seller in the segment, the Tacoma has virtually no fleet sales and they offer a wide variety of cabs and beds.

They do offer a wide variety, and with 200k units sold per year even the low volume ones like the extended cabs are worthwhilw for them to produce. That said, 70-80% of their sales are crew cabs, so they'd probably still be the segment leader without the shorties.

 

[K enny]

I just read that when Ranger production ended, apparently Orikins favorite truck, they switched to the Tacoma for their fleet.

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