dukecola
Member
Might be more than 1%. People in the northeast often buy base model 4WDs for winter driving. AWD cars and SUVs just can't cut it. People will buy a jeep for winter only and don't need all the bells and whistles.The way you frame the parameters, that is probably a 1% or less market right there. Given that base sports are rare as hens teeth in most dealer lots, that is probably a self correcting thing.
I could not imagine a customer that would not want to mod unless they are just a hen pecked beta male or just only see their Gladiator as just point A to point B transportation and in that case, Gladiator is a piss poor buy to begin with.
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